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Rescooped by Martin (Marty) Smith from Social Marketing Revolution
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London Calling Crowdfunding Lessons From The Clash & Joe Strummer

London Calling Crowdfunding Lessons From The Clash & Joe Strummer | Collaborative Revolution | Scoop.it

When the Clash was labeled "The Only Band That Matters," it may have been record company hype, but when I was a teenager, there was probably no band that...

Marty Note
One of my favorite documentary films is the bio-pic about the Clash's Joe Strummer. "That's how we learned to play by doing it for ourselves a punk ethos. You got to be able to go out there and do it for yourself because no one is going to give it to you. Soon became a real big mashup," says Joe strummer.

Sounds like crowdfunding and Internet marketing to us :). M

Such a great reaction to this post on G+ writing a blog post about it:
https://plus.google.com/102639884404823294558/posts/ahv1LBC1vY3

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IS TV The New Print? Is Next Generation Viewership Dropping? Maybe and Sort Of

IS TV The New Print? Is Next Generation Viewership Dropping? Maybe and Sort Of | Collaborative Revolution | Scoop.it
[Editor's Note: This is the latest quarterly update to this article, this time containing Q4 2012 data and trend analysis.] There's a strong perception that with the rise of
Martin (Marty) Smith's insight:

Asking The Right Question
Interesting Marketing Charts post about the feared drop in TV viewing. I think that is the wrong question asked in the wrong way. The next generation is MOBILE and SOCIAL so TV is already different for them. The right question is how is TV being curated, smashed, mashed and spun?

Expect a bunch of "second screen" tools soon to help with the active consumption this next generation demands and imagine what their children will demand and THEN you are asking the right question in the right way.

 

Is TV the New print, meaning will its engagement numbers drop off a cliff? Maybe and maybe not. All depends on how responsive TV becomes. I don't go home and watch YouTube, but I sure don't passively consume anything (TV included) and I am OLD (lol).

 

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