Collaborative Revolution
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Collaborative Revolution
THE COMMONS, THE SHARE, Collaborative Competition.
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Scooped by Martin (Marty) Smith
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The CRM, CMS, Content, Inbound, Predictive Analytics A Bomb

The CRM, CMS, Content, Inbound, Predictive Analytics A Bomb | Collaborative Revolution | Scoop.it

Ain't A New Thing....But
Great lunch with +Phil Buckley today. He sold me +PrecisionLender and I'm not a banker. We disagree on one thing. Phil sees entry into CRM space by Hubspot as no big thing.

I think it is a HUGE thing and may be an even bigger opportunity for team at @Scoop.itsince few have experience in what it will take to manage MASSIVE data sets controlled by nested algorithms in near real time.

Email marketer such as Bronto have that experience so do large social nets. At http://www.Curagami.com we see an interesting A BOMB about to explode possibly disrupting the moribund CRM space and actually creating publishing tools that would eliminate the need for the content publishing and curation roulette we play now.

Interesting times. This link outlines a lunch conversation with Phil Buckley. Phil took the "no big thing" stance. In the short run he is right. In the long run maybe not.

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Scooped by Martin (Marty) Smith
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The key reasons CRM implementations fail

The key reasons CRM implementations fail | Collaborative Revolution | Scoop.it
Customer relationship management (CRM) solutions have come a long way from the humble Rolodex and filing cabinet.
Martin (Marty) Smith's insight:

Too complicated and not enough support throughout the company are reasons I've seen CRM implementations fail.

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Rescooped by Martin (Marty) Smith from Marketing and Lead Generation
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CRM in Sales and Marketing Departments Is A Critical Success Factor (CSF)

CRM in Sales and Marketing Departments Is A Critical Success Factor (CSF) | Collaborative Revolution | Scoop.it
Sales teams have always been rather skeptical of CRM solutions and they may even avoid its implementation to a point that it may start having negative effects on business.


The main reason behind this behavior has been believed to be the nature of the sales team itself. While sales teams have been trained to interact effectively with other people, they have trouble bringing the same level of interactivity when communicating with CRM software. As this step is missed, the wheel stops rolling and has its effects on marketing as well.


Via massimo facchinetti
Martin (Marty) Smith's insight:

Sales MUST become as digitally intelligent as everything else or trust can't be built nor sales made.

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