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Understand the benefits of crowdsourcing with these pros and cons and B2B marketers who are doing it right. Is crowdsourcing in your business future?
Great LinkedIN post from Phil Buckley (@1918) on the power of crowds to help B2B. There is NO online model that crowdsourcing and its cousin crowdfunding doesn't help and we are about to crowdfund cancer research:Cure Cancer Starter http://www.curecancerstarter.org
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Benchmarks and insight on how big companies use social media, how they budget for it, organise internally – and track success
Don't usualy drive into a landing page, but this report is excellent and new. Worht the download even though the form is way too long. Duh, Useful Social should cut the form by half and conversions go up 3x.