Collaborative Revolution
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THE COMMONS, THE SHARE, Collaborative Competition.
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Ambassador Programs = Foundation of Online Community & Here's @Moon_Audio

Ambassador Programs = Foundation of Online Community & Here's @Moon_Audio | Collaborative Revolution | Scoop.it

Ambassador Programs
Our startup Curagami (http://www.curagami.com) changed its mind recently. We used to advise clients to build enough content marketing that authority was established THEN ask for Ambassadors.

Ambassadors, those willing to help a website with content, share sand market insight are invaluable. Ambassadors create the foundation for online community.

We changed our mind because of the 1:9:90 Rule:

1% Contributors - will provide meaningful User Generated Content.

9 % Supporters - will share, like and vote on content especially when it comes from the 1% Contributors (or Ambassadors).

90% Read - important passive consumers of your site's content.

We realized each of those cohorts is coming to your site DAY ONE, so if you don't have an ASK you miss including potential contributors. We now suggest sites create Ambassador Programs as one of the first if not the first thing they do. We suggest writing your About page and #2 on the list of web development is creating copy for your Ambassador Program.

Here is copy we helped pen for Moon Audio online retailer of the best audio cables in the world that make headphones sound amazing:
http://www.moon-audio.com/ambassadors

Martin (Marty) Smith's insight:

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Rescooped by Martin (Marty) Smith from Collaboration in the 21st Century classroom
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We Are All Educators Now: 6 Web Collaboration Tools Boost e-Learning & Sales

We Are All Educators Now: 6 Web Collaboration Tools Boost e-Learning & Sales | Collaborative Revolution | Scoop.it
Would you like to boost learning. Check this article to find out 6 Online Collaboration Tools and Strategies For Boosting Learning.

Via Grant Montgomery
Martin (Marty) Smith's insight:

Love this "e-learning" post because it reads just like what I would write to describe how to create sustainable online community:

  1. Clear definition of expectations and purpose
  2. Providing clear instructions to students (or web visitors) in a group (or tribe)
  3. Emphasis on keeping groups (or tibes or personas) small
  4. Close monitoring and support to be provided by instructors
  5. Defining etiquette guidelines for proper participation
  6. Devising activities relevant to the topic

Lol, change "students" to "site visitors" or "customers" and I could have written this post for content marketing or online merchants. Great post and shows we are all online teachers now.

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Lessons In Creating A Brand Ambassador Layer via @HaikuDeck

Lessons In Creating A Brand Ambassador Layer via @HaikuDeck | Collaborative Revolution | Scoop.it
Haiku Deck demonstrates elements needed for successful SaaS model.
Martin (Marty) Smith's insight:

Haiku Deck's Lesson
Haiku Deck is a great tool. The tool puts a easy to use interface on top fo the creative commons to find images. Using the tool is free and it helps form visual marketing killing the old bullet ridden PowerPoints (thankfully).

The other lesson is how to develop a gallery that marketers fight to become part of. The power of User Generated Content (UGC). User generated content is so valuable it pays to find an engine like Haiku Deck's gallery.

Haiku Deck seeded the community at first, but it didn't take long before marketers where fighting to share decks and so display the tool's capabilities. Nothing is as powerful as user's demonstrating the power and beautiful reach of one of the best visual marketing tools on the planet :). M

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