An information-driven culture is one in which information is considered a strategic asset within the organization.
When we think of culture we tend to think of things that can be difficult to measure – music, for example, or philosophy. When it comes to BI culture, though, we can’t think of it in abstract terms; we need to measure, track, and improve it if we want to use it as part of an information-driven organization.
If we consider that culture is "the system of shared beliefs, values, customs, behaviors, and artifacts that the members of society use to cope with their world and with one another,” it becomes much easier to measure some of those seemingly intangible assets. If we apply this definition of culture to Business Intelligence we find there are four distinct areas to be measured.
Via Kenneth Mikkelsen, Gary Bamford