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The 36 Rules of Social Media

The 36 Rules of Social Media | Collaborationweb | Scoop.it
Here is a compilation of the 36 Rules of Social Media from key social media gurus and marketers from all industries.

Via Dr. Susan Bainbridge
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基督教新媒體運動's curator insight, March 9, 2013 5:29 AM

Key Insight: "Social Media doesn’t exist in a vacuum. Make traditional media and social media work together. (Please, integrate strategies!)"

基督教新媒體運動's curator insight, March 9, 2013 5:31 AM

Key Insight: "Social Media doesn’t exist in a vacuum. Make traditional media and social media work together. (Please, integrate strategies!)"

Michelle Spallone's curator insight, March 12, 2013 5:21 PM

Can't wait to read this.

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5 Ways Social Learning Communities Transform Culture and Leadership - Forbes

5 Ways Social Learning Communities Transform Culture and Leadership - Forbes | Collaborationweb | Scoop.it

Community, more than any other factor, will transform the role of leaders and influence the development of workplace culture. The power of online learning communities is more visible in lean-running start-ups where skills must shift quickly, but I think their effect will be more profound in established companies on a global scale.


Via Richard Andrews, Bobby Dillard, AlGonzalezinfo, Christine Heine
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Candice Kramer's curator insight, December 30, 2012 8:46 PM

, as soon as they stop seeing it as one-way communication....

AlGonzalezinfo's curator insight, January 5, 2013 11:54 AM

"Online learning social communities exist which cater to all learning styles, all skill sets and personalities, native abilities and educational needs.

 

Available to employees on-demand as well as via mobile devices and tablets, online learning communities remove barriers dear to the hearts of brick-and-mortar universities and companies."

 

~I completey agree!

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Social Media Revolution 2013: the video « Learning in the Social Workplace

Social Media Revolution 2013: the video « Learning in the Social Workplace | Collaborationweb | Scoop.it
Social Media Revolution 2013: the video http://t.co/RmpXOzdz #YouTube

Via Dr. Susan Bainbridge
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Alison D. Gilbert's curator insight, December 31, 2012 9:03 AM

We Need A Revolution!

Scott Turner's comment, December 31, 2012 1:45 PM
some interesting statistics.
Socius Ars's curator insight, April 10, 2013 11:55 AM

add your insight...

 
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Do You Know How Social Currency Influences Behavior?

Do You Know How Social Currency Influences Behavior? | Collaborationweb | Scoop.it

Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.

 

Here are some highlights:

 

How social currency influences behavior

 

**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.

 

**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.

 

**Both social influences are amplified in public settings.

 

Psychologist Robert Cialdini documented six principles of ethical persuasion:

 

**social proof

 

**authority

 

**affinity

 

**commitment

 

**consistency

 

**reciprocity

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article, see slideshare, images here: [http://bit.ly/VySDuu]


Via janlgordon, Robin Martin, Jean-Philippe D'HALLUIN
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Thomas Wooldridge's comment, April 19, 2013 7:17 AM
social Proof.. It is what we all seek
Rescooped by David Hain from Just Story It! Biz Storytelling
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We Need Social Producers: Catalysts for Conversations, Info & ROI

We Need Social Producers: Catalysts for Conversations, Info & ROI | Collaborationweb | Scoop.it

This piece came to me from my fellow curator Jan Gordon. She is an EXCELLENT curator and if you follow her curation it will help your business a lot.

What I really like about this piece is its basic question -- are you sharing your biz stories for messaging or for engagement? These are two very different activities and will generate different results for your business.

Read Jan's excellent review below, read Brian Solis' article, and start shifting your storytelling so you can achieve better business results!


This wonderful piece was written by Brian Solis and as always, he captured the essence of what's needed to move your content to the next level, where your audience becomes an active participant. This is where relationships and communities are built, brand advocates, word of mouth and commerce follows if this is done right.

 

Here's what caught my attention:

 

Social Producers are the new storytellers

 

**To thrive in social, mobile and new media in general, we need much more than content producers, we need a new breed of designers that grasp the elements of online sharing and have mastered the ART of social media

 

**They know how to  trigger desirable (and social) actions, reactions and transactions

 

**A new genre of social producers are taking aim at developing content strategies that are not only consumable, they're shareable, actionable and act as catalysts or sparks for relevant conversations.

 

**These social producers are in fact masters of their domains and understand the culture and the laws of information commerce within each

 

The difference between Social Producers and traditional content creators is they begin with social outcomes

 

**they understand the relationship between cause and effect and they bake-in conversation starters related to an integrated and business-focused strategy

 

**Social producers think about the overall experience and the effect where a social object is at the center of the dialogue and interaction they envision....within each network

 

**The overall story and outcome defines the nature of the social object.

 

Takeaway

 

**Beyond shareability, the social producers also think about resonance. Conversations on social networks move quickly.


**What was trending an hour ago gives way to  the next social object that captures everyone's attention until that too is replaced by the next shiny object and so on.


**Resonance is a technique that allows a social object to enjoy a greater lifespan and continue to swim upstream while other content strategies wash away in real-time.


**As you think about your content strategy for social networks, do so from the perspective of a social producer.

 

**While the social effect is certainly a goal, the social effect is also the result of social design.

 

**In the end, people are going to talk, so give them something to talk about!

 

Curated by Jan Gordon covering, "Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/Qvxa6J]


Via janlgordon, Karen Dietz
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janlgordon's comment, September 25, 2012 11:10 AM
Marty, I loved your insights and comments, right on the money - this is indeed one of those articles that ignites that spark in me and I can see in you as well - taking static content and moving it to the next level. Thank you for your kind words and wisdom as well.
Martin (Marty) Smith's comment, September 25, 2012 12:05 PM
Thanks Jan. I think your notes are more valuable than the article and this is NOT the first time that has been true :). Certainly the article by itself isn't as powerful as article + your note, so the very definition of the benefit of content curation - content becomes more valuable with each touch :). M
Josette Williams's comment, October 1, 2012 4:14 PM
Really happy you like this article Gust.
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Cisco Blog » Mobile Influence: The Value of Connecting the Disconnected

Cisco Blog » Mobile Influence: The Value of Connecting the Disconnected | Collaborationweb | Scoop.it

Even though we all know the statistics showing the tremendous growth of mobile and smartphone usage, I continue to be amazed by the impact this technology is (Exploring the Full Potential of SMS Applications


Via Dr. Susan Bainbridge
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The Culture Of Personality: The What, Why & How of Social Business

The Culture Of Personality: The What, Why & How of Social Business | Collaborationweb | Scoop.it

I selected this piece by Matt Ridings from SideraWorks because we all talk about social business but what is it, why should we care, how do we measure it and why is it important for our business?

 

This piece along with a slideshare answers some of these questions and gives you a mindset and framework to work with.

 

Here are some highlights:

 

What is Social Business?

 

**The answer differs if you're describing the purpose, the processes or the outcomes - Depending on your point of view as the customer, the employee or a partner  -  the answer can differ even more

 

Here is a definition of social business:

 

Social busines is the creation of an organization that is optimized to benefit the entire ecosystem. Customers, employees, partners, owners by embedding collaboration and active engagment into its operations and culture. The result is a more responsive, adaptable, effective and untimately more successful company.

 

Here are some of the challenges:

 

**How do we develop a common vocabulary and context so] that all parties have a clear understanding of what it is they're trying to achieve or become?

 

**How to 'audit' something like culture to the degree that you can provide a meaningful representationn of its curfrent attributes at individual, group anad organization - wide levels?

 

**How do you represent the objective in a way that is easily understood in relation to the audit?

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article and see slideshare here: [http://bit.ly/PqYQbK]


Via janlgordon, ThinDifference
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Curated by David Hain
People and Change consultant, 25 years experience in Organisation Development. Executive coach. Very experienced facilitator and team developer.