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Collaborationweb
People working together to make things better
Curated by David Hain
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Rescooped by David Hain from BI Revolution
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Use 5 Cs To Create Great Web Analytics

Use 5 Cs To Create Great Web Analytics | Collaborationweb | Scoop.it

5 Cs of Great Web Analytics
* Combine.
* Comb.
* Copy.

* Crumble.
* Collaborate.

Combine
Web metrics never act alone so don't review them that way. Look at Traffic & Shares, Traffic & Money or Time On & Bounce. By combining metrics you see interrelationships better.

Comb
Inside of your metrics are secret fractals or patterns so meaningful they almost bite you. When I was a Director of Ecommerce we found the 80/20 rule existed in all data sets across all segments and no matter how small we cut the sample. This means a small % of any metric makes up the majority of the benefit and its your job to find those hidden fractals.

Copy
If a competitor has a great new metric copy it, steal it and improve on it. Share your improvements back out to the world so they too can be improve upon. No such thing as SECRETS anymore.

Crumble
Your website is in a constant ebb and flow. We like to say we build sand castles on the beach and the tide is always coming in. This means you can't get too connected to or in love with anything and that includes numbers and processes. You must exist in a constant state of creative destruction to win online so crumble any cherished notions and beloved processes in order to see what is happening NOW.


Collaborate
The more you share, collaborate and give the more you win online. Your CFO is going to complain about ROI and you should smile, nod and assure him or her you will work on it. The way you work on improving web marketing ROI is TO DO WEB MARKETING. Sounds circular and CATCH-22-like you say? Good you are beginning to get it :). M


Via Martin (Marty) Smith
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Rescooped by David Hain from Complex systems and projects
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The Embarrassment of Complexity

The Embarrassment of Complexity | Collaborationweb | Scoop.it
Integrative thinking can help us focus on the smaller picture, and still comprehend the larger one.

Via Philippe Vallat
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Philippe Vallat's curator insight, October 11, 2013 4:27 AM

Citation: "Let us be clear: No human group can survive, let alone effectively cooperate, without being able to develop a shared outlook on the world which is the precondition for acting together. But it is also the case that social groups thrive by making room for plurality, dissenting voices, and different perspectives."