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The Value Exchange for Influencers

The Value Exchange for Influencers | Collaborationweb | Scoop.it
2013 is shaping up to be the year of the influencer. But once you find them, what’s in it for the influencer?

Via Ron Sela, Raj Nadar
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Ron Sela's curator insight, September 21, 2013 1:01 AM

The Value Exchange for Influencers

Rescooped by David Hain from Influence vs manipulation
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Do You Know How Social Currency Influences Behavior?

Do You Know How Social Currency Influences Behavior? | Collaborationweb | Scoop.it

Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.

 

Here are some highlights:

 

How social currency influences behavior

 

**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.

 

**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.

 

**Both social influences are amplified in public settings.

 

Psychologist Robert Cialdini documented six principles of ethical persuasion:

 

**social proof

 

**authority

 

**affinity

 

**commitment

 

**consistency

 

**reciprocity

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article, see slideshare, images here: [http://bit.ly/VySDuu]


Via janlgordon, Robin Martin, Jean-Philippe D'HALLUIN
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Thomas Wooldridge's comment, April 19, 2013 7:17 AM
social Proof.. It is what we all seek