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Robin Good Reaches 1M Views on Scoopit - Curation Works

Robin Good Reaches 1M Views on Scoopit - Curation Works | Collaborationweb | Scoop.it

Curation Works
Doubt the value of curated content? Have skeptical CFO who doubts the value of "inbound marketing" in general and curation in particular? You may want to introduce your CFO to Robin Good.

Robin is an uber-curator who knows about every cool tool moments after they push live and who speaks, teaches and explains content curation. Robin's Scoopit just reached 1M views. 

Your CFO may say, "Views don't matter, only conversion does". Let's grant your CFO his statement and ask a question. All things being equal do you think conversion increase in some synchronous dance with views? Let's continue to ask what small % your CFO will grant for conversion.

Lets say your CFO says 1%. The law of large numbers says we would rather have 1% of a million than one percent of a smaller number. 1% of 1M is 100,000. Even if what you sell cost a dollar Robin's curation on Scoopit just produced $100,000.

The other discussion for your CFO is to discuss Robin's cost basis. If you publish 1M words with a cost of $.05 a word you will spend $50,000. Even if you have the 50,000 creating that much content isn't always a good idea. 

 

We've created a new metric at Atlantic BT called Link Efficiency Index or LEI. LEI judges the ratio of content created (pages in Google) to inbound link support. Increasing page counts without social shares (links) lowers LEI and so makes a post Panda and Penguin Google unhappy. 

 

Curation can increase views, subscribers and conversion without lowering LEI especially when using a tool like Scoopit (if you embed Scoopit inside your stack you may want to keep Google's spider out or LEI can be hurt and dupe content issues may become an issue, an issue easily avoided with robots.txt or rel no follow). 

 Curation, especially when you are as good at is as Robin, generates views, subscribers, engagement and conversion while costing a fraction of the fully weighted cost of creation. Curation also avoids the, "Talk to yourself about yourself," trap 1M words of creation might create. 


Congratulations to uber-curator Robin Good. As I've written this Robin has had 500 views (amazing).  


Via Martin (Marty) Smith
David Hain's insight:

Long way to go then...!  Well done to the amazing Robin Good!

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Why Curation Will Transform Education and Learning: 10 Key Reasons

Why Curation Will Transform Education and Learning: 10 Key Reasons | Collaborationweb | Scoop.it
Content curation will play a major role both in the way we teach and in the way we educate ourselves on any topic. When and where it will be adopted, it will deeply affect many key aspects of the educational ecosystem.
Via Dick Cheuk
David Hain's insight:

It has transformed mine this year!

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Dick Cheuk's curator insight, December 14, 2012 1:00 AM

I just finished the TED book "Why School?" by Will Richardson which shows similar view with this article.  I think the problem we are facing is the disconnection between business wourld (talents consumers), schools (talents providers), parents (talents providers - kids spend more time with their parents than in school) and students (talents themselves). 

 

Even with the rapid changing environment, business thinks they still need skills same as ten years ago which shape what schools should teach.  Our schools follow this path and ensure that no matter what kinds of kids they have, they all become the same when they come out of schools.  Parents are forced to play this game because they want their kids to success (the word success is mainly defined by the business world).  The kids… when do they have a choice? And who has asked what they want to learn?

 

There are a lot we need to do to radically transform our education system.  We need to rethink what is the purpose of education, whose interest is more important, the business world or the kids?  Sir Ken Robinson’s TED talks provide some insights.

Rescooped by David Hain from 21st Century Learning and Teaching
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Is Content Curation in Your Skill Set? It Should Be

Is Content Curation in Your Skill Set? It Should Be | Collaborationweb | Scoop.it

Curation is a term that is rapidly growing in popularity and is directly impacting the world of workplace learning and performance. In a world where the amount of information available to workers doubles every 18 to 24 months, it is impossible to keep up with the seemingly endless supply of it.

 

Learn more:

http://www.learningsolutionsmag.com/articles/1037/is-content-curation-in-your-skill-set-it-should-be#.UJFxiYGUCLE.twitter

 


Via Ana Cristina Pratas, Jack Patterson, Gust MEES
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Philip Verghese 'Ariel's comment, November 3, 2012 2:11 AM
Hi Thanks Gust MEES and Lynnette :-)
Eli's comment, February 4, 2013 4:08 PM
It is interesting - I have been doing this for a while, just didn't name it:)
Curated by David Hain
People and Change consultant, 25 years experience in Organisation Development. Executive coach. Very experienced facilitator and team developer.