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Transacting, selling and making money via online commerce
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Facebook Tests Pinterest-Style Feature Called 'Collections'

Facebook Tests Pinterest-Style Feature Called 'Collections' | ColderICE | Scoop.it

Learn about the newest attempt to make Facebook even more visual, a feature called 'Collections.'...

Watch out, Pinterest. Facebook may be dishing out a little bit of competition. In case you were a little bit off the grid because of the Columbus Day holiday, on Monday the social network began testing a new feature called 'Collections,' which allows marketers to add “Want” or “Collect” buttons to news feed posts about products. According to TechCrunch, these posts save and share products to a “Wishlist” on Facebook users' profiles, and feature a “Buy” button that users can click on to make purchases offsite. Facebook is testing the feature with 7 retail partners -- Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com.

Sounds a little bit like Pinterest, now doesn't it? While Facebook claims the new feature is unrelated to the popular pinning site, we can't help but think that Facebook is trying to nab a piece of the Pinterest pie. In the very least, it's a noteworthy little blow.


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33698/Facebook-Tests-Pinterest-Style-Feature-Called-Collections.aspx#ixzz2APcksHZ4

 

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Hacker Smackdown! GoDaddy Outage Takes Down Millions Of Sites, Anonymous Claims Responsibility

Hacker Smackdown! GoDaddy Outage Takes Down Millions Of Sites, Anonymous Claims Responsibility | ColderICE | Scoop.it
According to many customers, sites hosted by major web host and domain registrar GoDaddy are down. According to the official GoDaddy Twitter account the company is aware of the issue and is working to resolve it.

 

"Status Alert: Hey, all. We're aware of the trouble people are having with our site. We're working on it," GoDaddy tweeted earlier this afternoon.

About a half hour later, the company apologized for not being able to respond to everyone's Twitter messages individually. "Sorry to hear all your frustration. We're working feverishly to resolve as soon as possible," the company said.

A member of Anonymous who goes by the Twitter handle @AnonymousOwn3r and describes himself as the "security leader of #Anonymous," took responsibility for the attack. "How long do you guys think i should let http://www.godaddy.com/ under my #tangodown," AnonymousOwn3r wrote.

He denied, however, that it was a coordinated effort carried out by Anonymous as a whole; "the attack it's coming only from me," AnonymousOwn3r wrote.

 

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Richard Branson on How to Network. Hint: Early and Often

Richard Branson on How to Network. Hint: Early and Often | ColderICE | Scoop.it

The celebrated entrepreneur shares advice on making connections.

These days it’s much easier to connect with people who can help you launch and grow your business. Just think: LinkedIn, Facebook, Google+ and Twitter all provide opportunities for you to meet and interact with fellow entrepreneurs, experts in the field and innovative newcomers. However you go about making connections, from the very first moment you begin to realize that your idea is worth pursuing, the first step on the road to success is building a network. 

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eBay Is Launching A Same-Day Shipping Service Called eBay Now | TechCrunch

eBay Is Launching A Same-Day Shipping Service Called eBay Now | TechCrunch | ColderICE | Scoop.it

eBay today invited some San Francisco users to a new same-day shipping service called eBay Now. An iOS app, eBay Now's beta will let SF residents get $5 same-day shipping on products from local stores.

You can eBay Now from any store on its Milo platform, the service is open to SF residents M-Sat 9am to 9pm and Sunday 9am-6pm, and deliveries can arrive in as little as an hour but a store must be open at least a half hour after an order is place. Partnered stores include Macy's, Toys'R'Us, Target, and Best Buy. Those invited will get prioritized for access before general signups. Finally, eBay will be gauging user interest to figure out product updates and whether to further roll out eBay Now. 

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Digg is DONE! Sold Off For "Pennies"

Digg is DONE! Sold Off For "Pennies" | ColderICE | Scoop.it

The deal closes the final chapter on the story of Digg’s meteoric rise and ultimate decline.

 

Digg, once the darling of start-up world, Digg has sold its brand and its Web site to the New York-based technology company Betaworks. The deal closes the final chapter on the story of Digg’s meteoric rise and ultimate decline.

 

In a blog post announcing the deal, Betaworks — which makes the popular app News.me — said it will be returning the company to its roots.

 

“We are turning Digg back into a startup,” read a post on Betaworks’ company blog. “Low budget, small team, fast cycles.”

 

The news was no surprise to anyone who’s been following Digg in recent years. Facing competition from sites such as Reddit, Digg has changed its site layout, its business model and, ultimately, sold off critical parts of its company.

 

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Official Google Enterprise Blog: Get things done anytime, anywhere: Announcing offline document editing and Google Drive for iOS

Official Google Enterprise Blog: Get things done anytime, anywhere: Announcing offline document editing and Google Drive for iOS | ColderICE | Scoop.it

In April, Google introduced Google Drive, a place where you can create, share, and keep all your stuff. Today at the Google I/O conference they announced two new ways to get things done in the cloud: offline editing for Google documents and a Drive app for iPhone, iPad, and iPod touch.

 

Offline document editing


No internet connection? No big deal. With offline editing, you can create and edit Google documents and leave comments. Any changes you make will be automatically synced when you get back online.

 

You can enable offline editing from the gear icon in Google Drive and find more detailed instructions for getting set up in the Help Center. Note that you’ll need the latest versions of Chrome or ChromeOS to edit offline. They’re also working hard to make offline editing for spreadsheets and presentations available in the future.

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Google: government requests to censor content "alarming"

Google: government requests to censor content "alarming" | ColderICE | Scoop.it

BRUSSELS (Reuters) - Google has received more than 1,000 requests from authorities to take down content from its search results or YouTube video in the last six months of 2011, the company said on Monday, denouncing what it said was an alarming trend.
 

In its twice-yearly Transparency Report, the world's largest web search engine said the requests were aimed at having some 12,000 items overall removed, about a quarter more than during the first half of last year.
 

"Unfortunately, what we've seen over the past couple years has been troubling, and today is no different," Dorothy Chou, the search engine's senior policy analyst, said in a blogpost. "We hoped this was an aberration. But now we know it's not."

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Hit by Panda? How to use eCommerce PPC optimization to turbo charge your SEO program

Hit by Panda? How to use eCommerce PPC optimization to turbo charge your SEO program | ColderICE | Scoop.it

Your Google AdWords account may give you the answers you are looking for in picking SEO search terms to try to rank.

Most SEO experts will tell you to focus your SEO program on a limited number of terms you want to rank; often 5-10 terms. How do you pick the terms you should rank? Chances are, you will pick the most competitive terms that are generic for your industry. Maybe you’ll go after some niche terms that are less competitive, but consult with www.google.com/trends to make sure there is search volume to be had.
 

Your Google AdWords account may give you the answers you are looking for in picking SEO search terms to try to rank. There is a good chance that you have a pretty good bank of keywords in your AdWords account that has a lot of golden data you can use. Your SEO program is about ranking for search terms that have high volume and that generate revenues for you, right? Assuming you have your AdWords account set up to track Value (Google’s term for dynamically tracking revenues from your shopping cart for each conversion -- Read Finch’s definition for CPV (Cost per Value)), the information is right in front of you:

- Log into your AdWords account
- Click on the Keywords tab
- Sort by clicking on the Value column
- Refer to the numbers in the Impressions column

This way you can identify the search terms that deliver the most revenues for YOUR site and that have the most search volume. Simple, easy, and incredibly effective! 

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What's New With Google Shopping? - 'Net Features - Website Magazine

What's New With Google Shopping? - 'Net Features - Website Magazine | ColderICE | Scoop.it

The Internet was buzzing last week at the beta launch of Google’s latest service, Google Shopping. As always, the most recognizable name on the ‘Net is trying to wedge its way into another industry, but what will this mean for the e-commerce...

First of all, it’s important to understand exactly what Google is up to here, in case you haven’t heard. Essentially, Google is re-branding its Google Product Search services with a whole new business model. Soon, only merchants that pay to advertise with Google will be listed in the company’s product search.

 

In other words, Google has created a secondary retail-focused search engine that exclusively features paid advertisers.

 

However, as far as anyone can tell right now, this will definitely also play a role in regular search engine results, at least when users are searching for a specific product (or when a search can be construed as product-related). When Google presumes that the user has a potential intent to purchase, they’ll offer up paid (sponsored) listings next to the Web search results, so that they’re actually the first thing users see. Although the organic results will remain the same, they will not necessarily be the focal point of the SERPs any longer. 

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The College Man's Film Guide

The College Man's Film Guide | ColderICE | Scoop.it
As we prepare to send my son off to school, it hit me suddenly that he just hasn't seen enough culturally significant movies to chat about with his future college classmates.
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Conversion Conference Blog » Increased Conversion: 5 Killer Tips for Selling and More with the “Social API”

Conversion Conference Blog » Increased Conversion: 5 Killer Tips for Selling and More with the “Social API” | ColderICE | Scoop.it

The term “Social API” doesn’t carry the same meaning as the technical term “API”, but it is close. “API” is a technical acronym for “Application Program Interface”, a base code that is included in software that allows software components to communicate with each other. For example, we’re all familiar with the myriad Twitter apps that run using data that comes from Twitter. That data is communicated from Twitter using the Twitter API. The API allows app developers to use Twitter data in new and sometimes surprising and innovative ways.

 

The Social API is somewhat similar – it can allow us to use our existing data to drive sales in surprising and innovative ways. When we use the Social API to speak to the human “base code”, it will catalyse reaction to spark human intuition and make conversion rates soar in social marketing copy. The Social API as I have coined it stands for a new acronym: “Authority, Persuasion and Influence.”

 

The critical point is that greater Authority can be obtained through Persuasion and Influence. As simply vendors and marketers, we do not have the direct authority to make others buy, click, sign up, or inquire about our services and products. But we do have the ability with our marketing and branding to influence and persuade the prospect by following good use of social API techniques. Here are 5 way to use it when creating content for your audience.

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Facebook We Have A Problem: Facebook IPO Sucks Wind on First Day Without Underwriters.

Facebook We Have A Problem: Facebook IPO Sucks Wind on First Day Without Underwriters. | ColderICE | Scoop.it

It's finally official: Facebook is a publicly traded company, and investors in its newly listed stock now own some 421 million shares in the company that has come to define social networking in the online world.


Or, in Facebook jargon, the company has been "friended" by Wall Street.


Shares in the initial public offering (IPO) had an offering price of $38 per share. After trading at times above $42, the price closed at $38.23 Friday -- a closing level buoyed by purchases coming from the IPO's own Wall Street underwriters, according to news reports.


So this wasn't the strong showing many analysts had expected, which raises the obvious question for investors: Where is this stock headed?


Skeptics argue the company's staying power and profit potential have been overhyped, while fans see it as the world's must-own social media stock. It may take a while to know which side is right.


On the "buy" side of this debate, Facebook has unrivaled clout in its market, with roughly 1 in 8 people on the planet using the site to swap photos and information. More keep signing up every day. That's a platform of activity that the company can monetize through advertising revenue and add-on services.


The negative view is that all that may be true, but it may not justify the company's current market value on Friday of close to $100 billion. After an extraordinary growth surge since its founding in 2004, Facebook is now gaining customers and revenue at a decelerating pace. If future growth doesn't come in strong, the share price could easily go down rather than up.


The tug-and-pull between those views seemed evident Friday. There was enthusiasm enough to push the stock above its offering price, but skepticism was strong enough to keep it from soaring.

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Pinterest Raises $100m in Funding from eCommerce Giant Rakuten

The US based startup raised a hefty $100m in funding from Japanese eCommerce giant, Rakuten, placing the company's valuation at more than $1bn.


The funding from one of the largest internet companies in the world will be used to help Pinterest improve its service and expand the site's community globally.


Pinterest and Rakuten's partnership is set to help the company break into the Japanese market as well as 17 other global markets.


Ben Silbermann, co-founder and CEO of Pinterest says the partnership with Rakuten will help Pinterest move closer towards its business goals.

"Our goal is to help people discover things they love, by connecting people through their shared interests," said Silbermann. "Bringing Rakuten on board gives us an amazing opportunity to move a step closer to this goal."


Other investors participating in the funding round include Bessemer Venture Partners, Andreessen Horowitz, FirstMark Captial and other angel investors.


Hiroshi Mikitani, CEO of Rakuten says the investment in Pinterest compliments Rakuten's business model for e-commerce.


"While some may see e-commerce as a straightforward vending machine-like experience, we believe it is a living process where both retailers and consumers can communicate, discover, and curate to make the experience more entertaining. We see tremendous synergies between Pinterest's vision and Rakuten's model for e-commerce. Rakuten looks forward to introducing Pinterest to the Japanese market as well as other markets around the world."

Get our new Pinterest 101: Cheat Sheet from ColderICE right now at http://goingsocial.colderice.com  

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How to Promote Products on Facebook

How to Promote Products on Facebook | ColderICE | Scoop.it

Talking about products promotion, all of us cannot ignore the powerful influence of social media, such as Facebook, Twitter, Pinterest, G+, and Linkedin, etc. Today, I just want to share some tricks on how to promote products on Facebook. 

A large portion of the most valuable potential customers are spending much time and attention on Facebook. Not only are the young people fully engaged in Facebook, but adults, and professionals from around the world constitute a substantial Facebook userbase. However, most of marketers are lack of a comprehensive understanding and promotion experience, so they lost lots of potential customers. Here some secrets to promote your goods on Facebook – most of them are viral.

 

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PayPal & Discover Partner to Give Access to 7 Million Merchants

PayPal & Discover Partner to Give Access to 7 Million Merchants | ColderICE | Scoop.it

In another sign that mobile payments are going mainstream, PayPal on Wednesday announced a deal with Discover that will expand PayPal’s footprint to 7 million merchants next year.

Colin Sebastian of RW Baird said this morning, "PayPal/eBay announced a new relationship with Discover that will
significantly expand PayPal's offline reach beginning next year.
While we expect a measured roll-out through 2013, PayPal's ability
to leverage Discover's network of more than seven million retail
locations should provide meaningful scale in the "bricks and
mortar" channel, which to-date is limited to 16 retail test
partners. Moreover, we believe this initiative further distances
PayPal's digital wallet ahead of other mobile payment platforms,
such as Google Wallet, Isis, and Square. Importantly, PayPal is
generating meaningful growth through its core online payment
service, and the offline opportunity is incremental." Colin will be a keynote presenter here in Atlanta for the I.C.E. eBusiness Atlanta Conference BTW...details are at http://iceatlanta.eventbrite.com/?discount=ecomgroup (use that link and get $50 off registration)

Starting in April 2013, participating merchants who offer Discover will begin accepting payments from PayPal’s 113 million active users. In a press release, the companies said merchants won’t have to install or upgrade existing point-of-sale hardware and software to accept the payments. Instead, in-store signage will make customers aware of the capability.
 

The deal comes on the heels of another major industry announcement — Square’s partnership with Starbucks, which will adapt the former’s mobile payment system to the chain’s stores this fall. However, Ken Paterson, the VP of research at Mercator Advisory Group, told AllThingsD that the PayPal deal was potentially larger since it will ultimately reach more consumers.

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BidKat Is an Auction Site that Automatically Negotiates Prices for You

BidKat Is an Auction Site that Automatically Negotiates Prices for You | ColderICE | Scoop.it
Selling your stuff online is always a bit of a hassle. If you try Craigslist, you're inundated with emails and lowball offers. If you go with eBay, you're stuck managing your sale for a week.

 

Listing an item in BidKat is as easy as typing in the item name, location, and the description. Next, you list a minimum and desired price for your item. From there, BidKat will haggle with any potential buyers to get you the best price. The nice thing about BidKat is that while it is self-contained, it's not exclusive. When you list an item you get a link that you can drop into Craigslist, Facebook, or anywhere else. Plus, all the auctions are free.

https://www.bidkat.com/ ;

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Amazon Passes Google as Top Destination for Shopping Research [Report]

Amazon Passes Google as Top Destination for Shopping Research [Report] | ColderICE | Scoop.it
Thirty percent of all online shoppers start at Amazon to research products, according to a recent Forrester report. Google is no longer he first stop shop for product research among consumers, only attracting 13 percent of potential buyers.
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How Zappos Makes $3.50 Per $1 Spent on Facebook Ads

How Zappos Makes $3.50 Per $1 Spent on Facebook Ads | ColderICE | Scoop.it
Marketing on Facebook requires an always-in-beta mindset, according to Nate Luman, Facebook lead at the online retailer. It's how Zappos found that fans of Whole Foods will also shop at Zappos.
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Marketers Agree Facebook Is Vital, Facebook Ads Not So Much

Marketers Agree Facebook Is Vital, Facebook Ads Not So Much | ColderICE | Scoop.it

A few days before the big Facebook IPO back in May, the news broke that General Motors was yanking nearly $10 million worth of paid ads from the network, basically saying that they don’t work (that blow was later softened). Although marketers were talking about the effectiveness of Facebook ads long before GM pulled the plug, that news coupled with the worries about Facebook’s long-term strategy of mobile monetization has created a very uneasy culture around advertising on Facebook.

 

Despite all the hubbub, only 4.3% of advertisers say they expect to decrease their Facebook advertising budget over the next year. And over half (56.6%) say they expect to increase it.

 

That’s one of the main takeaways from an Ad Age/Citigroup survey of 658 marketers, agency executives, and media executives who refer to themselves as “decision makers” when it comes to social media marketing. It basically boils down to this: marketers really do like Facebook, but they still aren’t convinced that buying ads on the site is really worth their time.

 

According to the survey, 86% said they use Facebook as part of their marketing strategy – which should surprise nobody. A strong social presence, especially on the biggest network in the world, is vital to almost any business model. But as a caveat, 88% said they would forgo the advertising and “implement Facebook content,” which refers to all of the free means of promotion on the site (like maintaining pages, making posts). What if businesses’ Facebook strategy of the future involves nothing but free promotion?

 

And when you look at that figure from above (56.6% think they’ll increase their Facebook ad budget next year) in the context of all social media advertising, it looks a little less rosy. 72.8% of those surveyed said they expected to increase their overall social media advertising budget next year, leaving a fairly wide gap of folks who are going to make a push into social media – but not Facebook.

 

When looking into this discrepancy, the next set of statistics is telling. When asked if they thought Facebook was “useful in driving purchase intent,” everyone was kind of blah. A little over half thought it was “somewhat useful,” while 13% flat out said it wasn’t useful. Nearly one-fifth of respondents said they didn’t know. That means one-third of these marketers either have no idea or have no faith in Facebook as a marketing platform.

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Can E-Commerce Merchants be Trusted?

Can E-Commerce Merchants be Trusted? | ColderICE | Scoop.it

Despite all the benefits of online shopping (e.g. convenience and speed) many Web shoppers are still hesitant to click the buy button.

 

Google is aiming to ease their anxiety with the release of Google Trusted Stores, a program (free by the way) for merchants that shows Web shoppers that they are dealing with a reputable retailer and can "feel confident making an informed purchase.

Google has been testing the program (which was released to all U.S. merchants today) with 50 online merchants since late 2011 on more than 10 million orders and the results sound promising. Home goods retailer Wayfair increased sales on its site by 2.3 percent with the Google Trusted Stores badge and gifts retailer Beau-coup saw an 8.6 percent increase. 

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How to Know if your LinkedIn or eHarmony Password was Hacked? (via SiliconANGLE)

How to Know if your LinkedIn or eHarmony Password was Hacked? (via SiliconANGLE) | ColderICE | Scoop.it

Following the revelation that hackers managed to compromise 8 million passwords from social sites LinkedIn and eHarmony, worried users will no doubt be concerned that their own accounts were among the ones which were breached.

 

While the companies have promised to notify all users whose passwords have been compromised, experts have warned that the hackers responsible for the beach may have more, as yet unpublished, passwords in their possession.

 

Obviously, users are now going to be even more worried that their accounts were among those that were compromised. Responding to the situation, password management firm LastPass.com has created two simple tools for LinkedIn and eHarmony users to check on the integrity of their passwords.

 

Before using the tools to check if they’ve been compromised, LastPass advises users to change their passwords first, especially if they use that password with any other social media or email accounts.

 

To check your Linkedin password, go here. https://lastpass.com/linkedin/

 

To check your eHarmony password, go here. https://lastpass.com/eharmony/

 

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Google Product Search To Become Google Shopping, Use Pay-To-Play Model

Google Product Search To Become Google Shopping, Use Pay-To-Play Model | ColderICE | Scoop.it

Google Product Search is getting a new name, Google Shopping, and a new business model where only merchants that pay will be listed. It’s the first time Google will decommission a search product that previously listed companies for free. The company says the change will improve the searcher experience, but it will also likely raise new worries that Google may further cut free listings elsewhere.


"This is about delivering the best answers for people searching for products and helping connect merchants with the right customers,” said Sameer Samat, vice president of product management for Google Shopping, when explaining that by moving to an all-paid model, Google believes it will have better and more trustworthy data that will improve the shopping search experience for its users.


Perhaps this will be so; perhaps not. We’ll only have a better idea when the transformation is complete. The process begins now with experiments, launches more fully in the summer and will take through the fall to finish in the United States, when the service should be formally renamed from Google Product Search to Google Shopping.
 

Next year, the change to paid inclusion will happen outside the US, Google says. In some countries, Google Product Search has already been called Google Shopping but without the paid listings model.

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Ain' This Some 'Ish: Exec at SAP Arrested in LEGO Scam

Ain' This Some 'Ish: Exec at SAP Arrested in LEGO Scam | ColderICE | Scoop.it

An executive at a Palo Alto software giant was charged Monday with four felony counts of burglary, after authorities said he allegedly made his own bar code stickers, switched the tags, and then bought boxes of LEGOs at Target stores for huge discounts.

 

Thomas Langenbach, 47, who lists himself as the vice president at Palo Alto's SAP Labs Integration and Certification Center on his LinkedIn profile, is expected to be arraigned Tuesday in Santa Clara County Court.

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Google Launches Knowledge Graph To Provide Answers, Not Just Links

Google Launches Knowledge Graph To Provide Answers, Not Just Links | ColderICE | Scoop.it

Hinted at for months, Google formally launched its “Knowledge Graph” today. The new technology is being used to provide popular facts about people, places and things alongside Google’s traditional results. It also allows Google to move toward a new way of searching not for pages that match query terms but for “entities” or concepts that the words describe.

 

Knowledge Graph? “Graph” is a technical term used to describe how a set of objects are connected. Google has used a “link graph” to model how pages link to each other, in order to help determine which are popular and relevant for particular searches. Facebook has used a “social graph” understand how people are connected. "

 

Knowledge Graph” is Google’s term for how it is building relationships between different people, places and things and report facts about these entities.

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How To Get Yourself Some Facebook Stock

How To Get Yourself Some Facebook Stock | ColderICE | Scoop.it

Facebook goes public Friday. It could be worth well over $100 billion dollars. Want to get a piece of that? It's going to be very tricky for mere mortals to get Facebook stock in the IPO. If you want shares, here's what you have to do.


Step 1... "First, get a ton of money. Like tons. I am talking gazillions."


So says Peter Kupferberg, a principal at Chicago investment counseling firm Gofen and Glossberg. Most of the large online brokerage firms will at least take requests for Facebook shares, but they have rules. Some require existing balances of $500,000. Some will only consider people who already trade 30 times a day. Some even decide whether you're worthy on a case-by-case basis.


Step 2... "Then open a brokerage account at Goldman Sachs or Morgan Stanley, but only open the account if they promise you Facebook stock."


Kupferberg says the deal stock goes first to the preferred customers of the banks underwriting the deal. Then it goes to the people with brokerage accounts who pass all the tests in Step 1. The scarce remainder goes to small investors to whom we wish the best of luck. If you make it that far, don't expect the current estimated share price of $40 to last long. Add scarcity of shares and stratospheric hype, stir, and you'll get what Kupferberg expects to be "a frenzy like we haven't seen in a while that will drive the price up to ridiculous levels."

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