Have you ever been plagued by writer’s block? It turns out that there are a few other mental challenges and obstacles that can inhibit one from doing any creative work. via incidentalcomics 1. Starting Block The hardest block to overcome is just getting started. Putting pen to pad, or finger to key if you will. […]
For Today’s Friday Finale, I will get a little “liberal” with my speaking to you about the requirements within the RPA, Residential Purchase Contract, when it comes to utilities being turned and by whom. If you are selling a home, and if you have chosen the Paris911 Team, you will know that we are exceedingly …
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Device fragmentation, and its effect on the way consumers connect with material, will have a huge impact on marketing strategies in the coming months.
-- > In 2014, brands will have to start focusing on APIs instead of new Web formats to deliver their content to a more fragmented audience, among more fragmented platforms. It is going to be the year when we wear little computers on our wrist or screens in front of our eyes, and surf the Web from our connected refrigerator. If we look at the ways consumers connect with content on mobile devices today, most of that content is already consumed through apps (which are powered by APIs). We are already starting to see this more and more on the Web, as Google and Bing support Schema.org.
-- > We will see an increase in the exchange of data from publishers into custom apps. I am sure you agree there will never be a user-friendly browser on a smartwatch or Google Glass; the hardware is not set up for it. This means that in order to stay connected to consumers, marketers must be able to push their content into those devices through other "pipes" such as custom apps.
-- > The implications and changes for search/online marketers will be drastic. With content being consumed on smaller screens and through other methods (read out loud, decision logic, etc.) changes in the traditional means of online advertising will be massive. If you have a tiny five-line screen (Google Glass) that shows one position per page of search results, the way search optimization and SEO is being done will change dramatically.
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