by GREG RUSSAK
It’s refreshing and encouraging to know that there are CEOs, companies, and shareholders who are putting greater value on people than they are on money.
Starbucks CEO Howard Schultz has a message for those who oppose gay marriage and who attempt to coerce corporations through threat of economic reprisal to support that kind of discrimination.
"Go ahead and sell your shares. The challenge for you is to try to earn better returns elsewhere."
Forbes reported on Friday that this was the message from Schultz at a shareholder meeting this past week.
It was gratifying to read and to watch his response to the question from Tom Strobhar, founder of The Corporate Morality Action Center, in which Mr. Strobhar challenged Starbuck’s decision last year to support Washington’s state referendum backing gay marriage. Mr. Schultz’s response put another well-deserved, large, and powerfully branded nail in the coffin of the anti-gay marriage movement, and this time it was a free market nail.
Noble sounding organizations aside, we can now add bad economics to the long list of undesirable traits associated with being against gay marriage. [MORE]