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Scooped by J'nene Solidarity Kay onto Coffee Party Feminists |
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Scott A. Lukas, a college professor, began the Gender Ads Project, a website that analyzes women's roles in advertising in 2002. Now there's nearly 4,000 examples on the site.
Via Deanna Dahlsad Delete the scoop?
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by LYNN PERIL, Ms. Magazine Blog
"...By 1964, the year in which the last season of Mad Men took place, women had been involved in American advertising for generations. Mathilde C. Weil opened the M.C. Weil Agency in 1880. Helen Lansdowne was an experienced copywriter when Stanley Resor of the J. Walter Thompson agency hired her in 1907. She took over the Woodbury Facial Soap account in 1910 and conceived the campaign “A Skin You Love to Touch,” featuring illustrations of men chastely touching women that are widely considered to be the first use of sex appeal in advertising. Eight years after the campaign was launched, sales had increased 1000 percent. By that time, Helen Lansdowne had married Stanley Resor, and was in charge of JWT’s all-female Women’s Editorial Department. Ms. Resor and her team were wildly successful: In 1918, they were responsible for over half of JWT’s billings..." Via k3hamilton, Deanna Dahlsad Delete the scoop?
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