by LAUREN FOX
As the multi-million-dollar presidential campaign lingers on, a few conservative Super PACs and outside spending groups are directing their money to where the payoff is bigger: competitive races for the House of Representatives.
In a race where President Barack Obama and Republican presidential nominee Mitt Romney have raised $348 million and $193 million respectively, Super PACs must raise and spend gobs of money in order to define a candidate.
In Congressional races, where the average cost is between $1 million and $2 million, a Super PAC can change the course of a race with a $500,000 ad buy.
"In a presidential race, unless a group catches lightning in a bottle with an ad, it won't have that much impact," says Bill Allison, a Super PAC expert for the Sunlight Foundation, a group that monitors outside influence in elections. "In a congressional race, one ad buy can be detrimental to a campaign." [MORE]