by VANESSA WILLIAMS
Don’t worry, this isn’t just another Chick-fil-A post, but rather an examination of where we’ve been, where we are and where we are going in the age of transparency.
Ever since social media splashed on the scene and disrupted public relations as we know it, the industry has been under an exponentially increasing pace of change. In no greater way has it affected PR than in the fact that PR practitioners,can no longer “hide.” It has pushed us to a new level of information sharing and this is a great thing.
This age of transparency has profoundly impacted brands in several forms. Prior to the economic downturn of 2008, consumers began demanding to know where their products came from. This especially held true as part of the green movement. Consumers wanted to know what kind of environmental impact the products they bought had. Even Walmart, the biggest retailer in the world, began a program to illustrate each product’s carbon footprint... [MORE]