New Japanese subscription service delivers fresh roasted coffee to your door... | Coffee News |

It has been interesting to watch the development of many online subscription commerce services over the past few years. Depending on the product, some of these services have been successful while others have not. I suspect product has a lot to do with it.

For example, I’ve subscribed to a number of products using Amazon’s Subscribe and Save program. And one thing I’ve noticed is that if I don’t select the right delivery frequency, some things can build up faster than I can use them. In a case like that, I’m disappointed to see them arrive on my doorstep.

But products that have a limited lifespan which would be tailor-made to such subscription commerce. I’d love to have a basket of fruit delivered weekly to my door. Perishable items would not carry over into the next week, and you’d always be delighted to see a new basket arrive.

Perhaps following the same logic, US-based Tonx has done well with its subscription roasted coffee service. According to the company, “The full flavor of coffee begins to reveal itself a few days after it’s roasted, and starts to wane after a couple weeks.” They deliver coffee to customers every other week, based on that time frame.