While we may poke fun at concierge-level bundle curation from time to time, make no mistake: We at Sprudge are sluts for cute packaging. It’s what makes vinyl better than CDs, or a real live book incalculably better than a Kindle. And it’s one important part of what we love about the speciality coffee industry, where creativity and the market both serve as drivers for some super cute packaging from leading roasters. Today we’re going to profile two box sets that have just been released, produced by our friends and partners atBlue Bottle Coffee (Oakland / Brooklyn) and Dogwood Coffee Co. (Minneapolis).
First, look at this adorable box set from Blue Bottle. The packaging is stunning, modeled on a midcentury US Postal Service tube in full derivation of Blue Bottle’s overarching MCM design aesthetic. The artwork, done in house by Blue Bottle’s own Michelle Ott, is just begging for someone to convert into a tattoo (especially that beautiful line drawing of a coffee roaster). And the coffee housed inside each little tin comprises the very best of what Blue Bottle’s globe-spanning sourcing program has to offer.