“There are two kinds of people in this world: the workers and the hustlers. The hustlers never work and the workers never hustle.”
Yes, I just quoted a line from “Cocktail.” It’s a movie that aligns well with the world of tech as we know it today. Being an entrepreneur today involves getting noticed in a hyper competitive environment — if you are not backed by Andreessen Horowitz or partnered with a celebrity investor like Ashton Kutcher, you are going to have to hustle to get noticed.
Nobody knows you, and they don’t know about your product. Where do you go from here?
If you’re building apps, that initial obstacle may seem especially steep. There are more than 900,000 apps in the Apple App Store and more than 850,000 apps available for Android. You have to smartly promote your app, otherwise you’re a drop in the ocean.
When my co-founder and I built our own app, we knew we had to stand out. That’s why we took my 1973 Volkswagen bus, which happened to be orange, and drove 2,000 miles for six weeks, at an average of 55 miles per hour.