Though you can install Mavericks (OS X 10.9) directly from your Mac's hard drive, a bootable installer drive can be more convenient for installing the OS onto multiple Macs.
There are three ways you can create a bootable OS X install drive: using a new feature built into Mavericks for creating an install drive; using Disk Utility; or using the third-party utility Lion DiskMaker, which, despite its name, also works under Mavericks. (For OS X 10.7 and 10.8, you also had the option of using the third-party utility Carbon Copy Cloner. However, because of changes in Mavericks, the developer of Carbon Copy Cloner has removed this feature. I’ll update this article if Carbon Copy Cloner becomes an option again.)
Using the new Mavericks feature for creating a bootable drive is the easiest method, and it’s the one I recommend that most people try first. Lion DiskMaker is the next-easiest method, but the Mavericks-compatible version of Lion DiskMaker is currently in beta, and I’ve found that it doesn’t always succeed in making a bootable drive. The Disk Utility method has been completely reliable for me, though changes to the OS X installer in Mavericks makes the procedure a bit messier than it was under Mountain Lion and Lion.
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