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Collaborative Content-Curation: new Forms of Reading & Writing #curation #journalism #education #e-learning
Curating as a new paradigm for creating, aggregating and sharing of multimedia & networked information chunks
Curated by Heiko Idensen
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Facebook Introduces Pinterest-Style, Curated "Collections"

Facebook Introduces Pinterest-Style, Curated "Collections" | Collaborative Content-Curation: new Forms of Reading & Writing #curation #journalism #education #e-learning | Scoop.it

Robin Good: Facebook has introduced a new curation feature designed to allow its users to collect and organize their favorite "products" into so-called "Collections".


According to Hubspot "the new feature called 'Collections,' allows marketers to add “Want” or “Collect” buttons to news feed posts about products."


Source: http://blog.hubspot.com/blog/tabid/6307/bid/33698/Facebook-Tests-Pinterest-Style-Feature-Called-Collections.aspx


The new FB "Collections" is publicly available to everyone, and it is being tested "with 7 retail partners -- Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com."

(you need to go to those FB brad pages to test it).


It also seems that the feature can be activated in at least three different ways by one of these three upcoming action buttons:


a) "Want": adds the product to a Timeline section of a user's profile called “Wishlist”


b) "Collect": adds the item to a Collection called “Products”


c) "Like": a special version of the standard "Like" button that also adds the item to “Products”


N.B.: While Collections are free for business pages to use, they're only visible to the page's fans. You have to "Like" the page in order to see these types of posts.


Find out more here: http://blog.hubspot.com/blog/tabid/6307/bid/33698/Facebook-Tests-Pinterest-Style-Feature-Called-Collections.aspx


and here: http://techcrunch.com/2012/10/08/facebook-collections/


Posting in German:

http://www.pcwelt.de/news/Neue-Facebook-Funktion-Facebook-Collections-als-Konkurrenz-fuer-Pinterest-6764474.html







Via Robin Good
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Content Curation Goes Beyond Information to Synchronizing a Community!

Content Curation Goes Beyond Information to Synchronizing a Community! | Collaborative Content-Curation: new Forms of Reading & Writing #curation #journalism #education #e-learning | Scoop.it

This is a short post, written by Sean Carton, (I'm posting his next article after this one) but he gets right to the point in this piece:

 

"Curation comes up when search stops working and when people realize that it isn't just about information seeking, it's also about synchronizing a community." Sean goes on to add that it's the "community" part that's at the heart of the whole curation movement

 

Just as a carefully-curated museum exhibit is sure to draw like-minded people together, carefully-curated content on the web has the potential to attract (and/or build) an online community of people who are into the same stuff."

 

Remember to:

 

Think about your niche and help the community make sense of its niche. Provide an ongoing resource (not just an event) and offer an attractive user experience.

 

http://www.bumpzee.com/bookmarks/good-advice-for-content-curators/


Via janlgordon
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Curation Plays A Major Role in Successful Content Strategy - Here's Why

Curation Plays A Major Role in Successful Content Strategy - Here's Why | Collaborative Content-Curation: new Forms of Reading & Writing #curation #journalism #education #e-learning | Scoop.it

This is an interesting article by Byron White, Founder of IdeaLaunch.

 

I love the way the author has positioned curation as a key element in content marketing strategy. He says that curation starts with the selection process of the right articles, then researching the assets of the competition.

 

In addition to adding context, also part of the process is learning how much content you need, how frequently to publish it and which channels of distribution, (social especially) required to capture organic market share.

 

Having said that, here are a few things the author said and my comments:

 

He says -"Who will win the content curation war of the web? The race to transform to high-quality publishing is officially on. It’s time to gather ideas, develop stories and publish quality content that keeps readers (and customers) coming back for more".

 

I say, I don't  think it's a war, I think it's an evolution, I think there will be many winners, it's not a race

 

He says, "We’ve all heard the expression Content is King. After all, content is the fuel behind the social media revolution currently sweeping the Web. Close examination of the art world, however, offers a solid case that curation, not content, may in fact be the ruler online."

 

I say:  I think it's a combination of both, original and curated content are both ruler online. I don't think it's either or.

 

What do you think?

 

Here's what caught my attention:

 

**The skill and savvy of a Content Strategist is equally as important as your Director of Marketing these days.

 

**Getting the right content to the right prospects at the right time is the key to content marketing success.

 

****But in the end, it’s not content that’s king. Instead, it’s the impact that the content has on us long after we pass it by.

 

****Great content is hard to create, curate, optimize and distribute. But when it all comes to together, it is the catalyst that makes your business better. And better than that.

 

Curated by Giuseppe Mauriello and Jan Gordon

 

[read full article http://j.mp/sPZqzu]


Via Giuseppe Mauriello, Robin Good, janlgordon
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Martin Gysler's comment, December 21, 2011 7:46 AM
I have downloaded the free eBook, thanks for the share!
Shirley Williams (XeeMe.com/ShirleyWilliams)'s comment, December 21, 2011 10:33 AM
Nice find. Thank you for sharing.
janlgordon's comment, December 21, 2011 5:56 PM
Robin Good
This piece is excellent - thanks for sharing it!!