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Collaborative Content-Curation: new Forms of Reading & Writing #curation #journalism #education #e-learning
Curating as a new paradigm for creating, aggregating and sharing of multimedia & networked information chunks
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Curating People is As Important as Curating Content - Here's Why

Curating People is As Important as Curating Content - Here's Why | Collaborative Content-Curation: new Forms of Reading & Writing #curation #journalism #education #e-learning | Scoop.it


I curated and posted this piece a few months ago but thought of it again as I was reading this article by Axel Schultze, CEO of Xee.Me, it's entitled "Why SEO will be gone in 5 to 10 years"   I personally don't know if it will cease to exist but I do know social networks are changing how and when we search.


Here's what caught my attention:


 Axel:


As long as people search for a product not knowing their name or a technology, not knowing its source or a solution not knowing who is a potential supplier SEO is an important part of the marketing mix


However, this is slowly and steadily changing.


**Today 60 – 80% of the so called educated purchase decision is based on recommendations by trusted individuals or groups that have no or no significant interest in the sale but helpful and experienced people using or knowing the product or service in need.

 

**And the number of recommendation based purchases is steadily growing. I'm sure it will hit the 80 – 90% range in the next 5 to 10 years.


Now – what does that mean to SEO?


**Why should a business invest in search engine optimization if most of the purchase decisions are based on recommendations?


**Wouldn't it be smarter to invest into the "recommendation chain" instead in SEO?


**Wouldn't it be more effective and successful to make sure people recommend a product than hoping to come up higher in the list of search results?


Related to this subject, I'm reposting this wonderful piece because it's timely and relevant to this conversation.


Curating People is as Important as Curating Content


This is one of those gems that I love to share. It was written by Gideon Rosenblatt in response to an earlier article written by Eli Pariser, "The Filter Bubble", which is about the way algorithms (based on our personal searches) affect the results that are returned to us, as a result, we're not seeing the whole picture.

 

"Computer algorithms aren't the only thing contributing to the 'Internet Filter Bubble."

 

**In the world of the information networker, curating content is only half the game. The other half is curating the curators.

 

**In that power to choose our connections, rests our ultimate power to reshape our information filter bubbles and radically improve our perception of reality.

 

**Who we choose to connect with in our social networks deeply affects our ability to see a diversity of information.  

 

My takeaway from this is that whereas technology may restrict the results returned to us by search engines, the other, and perhaps more important half of the equation is controlled by us


**It is well documented that we are more likely to influenced by our circle of friends and associates than by anything else that we may find (or that may find us!). 

 

By effectively curating our circles of influence, we increase the value of this ever important means of discovery and therefore of our entire online experience. 

 

**This in turn can make us far more effective and informative curators, when we widen our own circles.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read the full article: [http://bit.ly/AxRrEr]


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janlgordon's comment, March 15, 2012 5:05 PM
Gideon.Rosenblatt
You made my day! I always love reading and curating your articles this was definitely no exception. Thank you for always raising the bar and making us pay attention to what's really important.
janlgordon's comment, June 17, 2012 12:53 PM
Thank you for this Robin, it's greatly appreciated. It's exciting to watch and be a part of all this change, I'm sure you agree:-)
Robin Good's comment, June 17, 2012 11:28 PM
Yes Jan... I don't know exactly what you are referring to, but this the only sure thing we have today: this is time of fast and continuous change... so I am certainly enjoying the ride.

On another note: I would humbly suggest to consider posting shorter stories, especially when you are also pointing to the original, as what I am looking for from you, is not a rehash of what's in the article - outside of a 1-3 para excerpt - but the reasons why you are recommending it. You are already doing both, but it is overwhelming for me. Too much stuff, and I haven't even seen the original yet.

I would also gently mute some of the visual noise you create by heavily formatting with asterisks, bolds and big font sizes. In my case that doesn't help much. It actually hinders my ability to rapidly scan and check whether you have something good there.

I suggest to limit greatly the formatting options you use and to highlight only what is really relevant, because when too many things are highlighted, bolded, asterisked, none has any more an effect on me. It's like a crowd screaming: who do you help? :-)
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Curation Plays A Major Role in Successful Content Strategy - Here's Why

Curation Plays A Major Role in Successful Content Strategy - Here's Why | Collaborative Content-Curation: new Forms of Reading & Writing #curation #journalism #education #e-learning | Scoop.it

This is an interesting article by Byron White, Founder of IdeaLaunch.

 

I love the way the author has positioned curation as a key element in content marketing strategy. He says that curation starts with the selection process of the right articles, then researching the assets of the competition.

 

In addition to adding context, also part of the process is learning how much content you need, how frequently to publish it and which channels of distribution, (social especially) required to capture organic market share.

 

Having said that, here are a few things the author said and my comments:

 

He says -"Who will win the content curation war of the web? The race to transform to high-quality publishing is officially on. It’s time to gather ideas, develop stories and publish quality content that keeps readers (and customers) coming back for more".

 

I say, I don't  think it's a war, I think it's an evolution, I think there will be many winners, it's not a race

 

He says, "We’ve all heard the expression Content is King. After all, content is the fuel behind the social media revolution currently sweeping the Web. Close examination of the art world, however, offers a solid case that curation, not content, may in fact be the ruler online."

 

I say:  I think it's a combination of both, original and curated content are both ruler online. I don't think it's either or.

 

What do you think?

 

Here's what caught my attention:

 

**The skill and savvy of a Content Strategist is equally as important as your Director of Marketing these days.

 

**Getting the right content to the right prospects at the right time is the key to content marketing success.

 

****But in the end, it’s not content that’s king. Instead, it’s the impact that the content has on us long after we pass it by.

 

****Great content is hard to create, curate, optimize and distribute. But when it all comes to together, it is the catalyst that makes your business better. And better than that.

 

Curated by Giuseppe Mauriello and Jan Gordon

 

[read full article http://j.mp/sPZqzu]


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Martin Gysler's comment, December 21, 2011 4:46 AM
I have downloaded the free eBook, thanks for the share!
Shirley Williams (XeeMe.com/ShirleyWilliams)'s comment, December 21, 2011 7:33 AM
Nice find. Thank you for sharing.
janlgordon's comment, December 21, 2011 2:56 PM
Robin Good
This piece is excellent - thanks for sharing it!!
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Mastering curation: The Sam Decker Interview

Mastering curation: The Sam Decker Interview | Collaborative Content-Curation: new Forms of Reading & Writing #curation #journalism #education #e-learning | Scoop.it

Submitted by Kristin Zhivago on Sep 17, 2011

Kristin Zhivago of Revenue Journal interviews Sam Decker of the company Mass Relevance, and the outcome is an excellent read.

 

I particularly like this example of possible social media advertising:

 

"Think of Coca Cola being able to pull all the (public) pictures posted to Twitter in the last hour of people drinking a can of Coke next to a pool. Pictures taken by real customers. That's the context: "Here are pictures of people who just had a Coke next to a pool in the last hour." Imagine these pictures on display at a large grocery store, served up in real time. People would look at it and think, "Oh, that looks good."

...

"Yes, that's right. Curation is more than just filtering and moderating. How do we take it from curation to integration? For example, when someone has a mobile phone why are they going to that mobile site? What are they looking for? When they're coming to your home page, when they're going to your product page, when they're going to your reach-out site and they see your product, what could curation do, to bring in real-time content?"

 

http://www.revenuejournal.com/blog/mastering-curation-sam-decker-king-curation-lays-it-out


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Content Curation Is the New Community Builder

Content Curation Is the New Community Builder | Collaborative Content-Curation: new Forms of Reading & Writing #curation #journalism #education #e-learning | Scoop.it

Great post written by Eric Brown for Social Media Explorer - This is what caught my attention:

 

Curation — the act of human editors adding their work to the machines that gather, organize and filter content.

 

“Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter.

 

“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”

 

Part of the reason that human curation is so critical is simply the vast number of people who are now making and sharing media.

 

“Everyone is a media outlet”, says Shirky. “The point of everyone being a media outlet is really not at all complicated. It just means that we can all put things out in the public view.
(1st curated by: http://www.scoop.it/u/RobinGood


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Welcome To The New Age Of Curation

Welcome To The New Age Of Curation | Collaborative Content-Curation: new Forms of Reading & Writing #curation #journalism #education #e-learning | Scoop.it

First scooped by http://www.scoop.it/u/janlgordon

"Simon Careless wrote this post, he is an editor, publisher, oversees the Game Developers Conference shows, Gamasutra and Game Developer magazine. He has a lot to say about the massive overload of content we're all experiencing. I like his observations and we'll be hearing more from him in the near future on this subject.

 

What really caught my attention was a comment from one of his readers, Sarah Brin:"

Simon Careless, August 22nd, 2011

comment 1:

"Curation isn’t strictly about taste-making either–a huge part of it is becoming an interlocutor, someone who facilitates a discussion around content, as opposed to presenting content with a qualitative (and subjective) evaluation. In that regard, the democratization of curatorial tools (tumblr, twitter, all the ways we share content) is really exciting! It might usher in a new era wherein culture becomes more participatory…or it might not."

 

 

... for me (Heiko Idensen) the five reasons for leaving the "Age of creation" are important & coming again to the problem of the FILTERS:
"So what’s the fix? You need a filter. And I strongly believe that while algorithmical filters work, you need people to tell you about things you wouldn’t find that way. When I look at book suggestions on Amazon, or artist radio on Last.fm, they’re logical and basically useful - but they’re not a concatenated, cool-hunted melange that reaches out and touches your heart.

Some form of this filtration has been in shape for decades, largely in print form, of course. ..."
 

"What are your thoughts about this?" (asked janlgordon)

 

http://www.simoncarless.com/?p=256

 

 


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The evolving role of Ad Agencies -- from Creators to Curators

The evolving role of Ad Agencies -- from Creators to Curators | Collaborative Content-Curation: new Forms of Reading & Writing #curation #journalism #education #e-learning | Scoop.it

By Anushree Bhattacharyya, afaqs!, New Delhi, August 22, 2011

 

"Tim Williams, founder and managing director of Ignition Consulting Group, spoke on the urgent need to re-invent the business of advertising, and on the new role that advertising agencies need to take up in order to ensure a safe future ...

 

"The business of advertising started as agents dealing with media on behalf of advertisers. However, now, the role of the 'agent' is losing its relevance fast as the internet allows marketers to converse directly with consumers," remarked Williams.

 

According to him, interestingly, advertisers now also want to talk to media companies directly once again, sidelining the role of ad agencies. Therefore, now, media companies are setting up internal creative agencies. At the same time, production companies, too, are getting into the business of creativity by setting up their own creative solutions shops.

 

All this, in turn, has led to ad agencies getting into the business of media, as well as production. So, in the future, there will be little or no difference between all three sets of companies and all three will directly compete against each other.

 

Williams further added, "There is, however, another path for advertising agencies -- the role of curator. Ad agencies, apart from developing content, will also have to take up the job of helping advertisers to select the right ideas."

 

http://www.afaqs.com/news/story.html?sid=31435_The+evolving+role+of+advertising+agencies+--+from+creators+to+curators

 

(original Scoop by: http://www.scoop.it/u/janlgordon


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Curating People is As Important as Curating Content - Here's Why

Curating People is As Important as Curating Content - Here's Why | Collaborative Content-Curation: new Forms of Reading & Writing #curation #journalism #education #e-learning | Scoop.it

This is one of those gems that I love to share. It was written by Gideon Rosenblatt in response to an earlier article written by Eli Pariser, "The Filter Bubble", which is about the way algorithms (based on our personal searches) affect the results that are returned to us, as a result, we're not seeing the whole picture.

 

"Computer algorithms aren't the only thing contributing to the 'Internet Filter Bubble."

 

**In the world of the information networker, curating content is only half the game. The other half is curating the curators.

 

**In that power to choose our connections, rests our ultimate power to reshape our information filter bubbles and radically improve our perception of reality.

 

**Who we choose to connect with in our social networks deeply affects our ability to see a diversity of information.  

 

My takeaway from this is that whereas technology may restrict the results returned to us by search engines, the other, and perhaps more important half of the equation is controlled by us!  It is well documented that we are more likely to influenced by our circle of friends and associates than by anything else that we may find (or that may find us!). 

 

By effectively curating our circles of influence, we increase the value of this ever important means of discovery and therefore of our entire online experience. 

 

**This in turn can make us far more effective and informative curators, when we widen our own circles.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read the full article: [http://bit.ly/AxRrEr]


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janlgordon's comment, March 15, 2012 5:05 PM
Gideon.Rosenblatt
You made my day! I always love reading and curating your articles this was definitely no exception. Thank you for always raising the bar and making us pay attention to what's really important.
janlgordon's comment, June 17, 2012 12:53 PM
Thank you for this Robin, it's greatly appreciated. It's exciting to watch and be a part of all this change, I'm sure you agree:-)
Robin Good's comment, June 17, 2012 11:28 PM
Yes Jan... I don't know exactly what you are referring to, but this the only sure thing we have today: this is time of fast and continuous change... so I am certainly enjoying the ride.

On another note: I would humbly suggest to consider posting shorter stories, especially when you are also pointing to the original, as what I am looking for from you, is not a rehash of what's in the article - outside of a 1-3 para excerpt - but the reasons why you are recommending it. You are already doing both, but it is overwhelming for me. Too much stuff, and I haven't even seen the original yet.

I would also gently mute some of the visual noise you create by heavily formatting with asterisks, bolds and big font sizes. In my case that doesn't help much. It actually hinders my ability to rapidly scan and check whether you have something good there.

I suggest to limit greatly the formatting options you use and to highlight only what is really relevant, because when too many things are highlighted, bolded, asterisked, none has any more an effect on me. It's like a crowd screaming: who do you help? :-)
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Content Curation Goes Beyond Information to Synchronizing a Community!

Content Curation Goes Beyond Information to Synchronizing a Community! | Collaborative Content-Curation: new Forms of Reading & Writing #curation #journalism #education #e-learning | Scoop.it

This is a short post, written by Sean Carton, (I'm posting his next article after this one) but he gets right to the point in this piece:

 

"Curation comes up when search stops working and when people realize that it isn't just about information seeking, it's also about synchronizing a community." Sean goes on to add that it's the "community" part that's at the heart of the whole curation movement

 

Just as a carefully-curated museum exhibit is sure to draw like-minded people together, carefully-curated content on the web has the potential to attract (and/or build) an online community of people who are into the same stuff."

 

Remember to:

 

Think about your niche and help the community make sense of its niche. Provide an ongoing resource (not just an event) and offer an attractive user experience.

 

http://www.bumpzee.com/bookmarks/good-advice-for-content-curators/


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Curated Content Delivery Formats: Beyond News Portals and Magazines

Curated Content Delivery Formats: Beyond News Portals and Magazines | Collaborative Content-Curation: new Forms of Reading & Writing #curation #journalism #education #e-learning | Scoop.it

This article was written by Robin Good, one of our amazing curators on Scoopit. All I can say is it's about as good as it gets on this topic!

 

Intro:

 

Curating content and news is not just about the selection, editing and contextualization of stories about a specific topic or theme, but it is increasingly about how these information items are (collaboratively) gathered, organized, grouped, displayed and in which ways they can be accessed and browsed by those interested in them.

 

For me, one of the most fascinating aspects of this exploding content curation trend, is the speculative exploration of how "curated" content collections could best benefit from alternative and more effective delivery formats than the classic linear, top-to-bottom, chronological, river-of-news sequence.

 

Nothing wrong with this format, but it is a good format only if you want to give relevance to curated news stories in chronological order. Just like most news sources have done until today. The more recent, the higher in the list.

 

But anytime you are working to curate content according to non-chronological parameters, you are off into a largely unexplored and uncharted land.

 

At least for now.

 

As a matter of fact, there are positively more content types than the "breaking news" and the typical curated list, as much as there are a lot more ways to look at a curated set of information items beyond the habitual following of a linear vertical sequence.

 

In this article I lightly explore some of the reasons why I expect an explosion in content curated delivery formats, and then provide an extended list of both existing and new, emerging curated content delivery formats, that I expect you will start to see and use more frequently in the near future.

 

Here is what I see:


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Giuseppe Mauriello's comment, September 6, 2011 4:11 AM
Hi Robin,
excellent article!
janlgordon's comment, September 6, 2011 8:07 PM
This is a great article Robin!
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What Kind of Content Curator Are You?

What Kind of Content Curator Are You? | Collaborative Content-Curation: new Forms of Reading & Writing #curation #journalism #education #e-learning | Scoop.it

Aug 25, 2011 Pawan Deshpande

Pawan Deshpande, CEO of HiveFire has written this interesting post about content curation and how to match your personality to the type of curation that best suits you. Interesting observations:

 

Excerpt:

 

Personality type can play a big part in your content curation style, from the types of content you share to where you share it and how you go about the process.

 

Many marketers are now adding content curation— the act of finding, organizing and sharing online content to engage customers and prospects—to their job descriptions. As with other marketing strategies, personality type can play a big part in your content curation style, from the types of content you share to where you share it and how you go about the process.

 

 

What’s your curation type? Match your own personality to the qualities below so you can embrace your inner curator.

 

http://www.adotas.com/2011/08/what-kind-of-content-curator-are-you/
(1st sopped by:  http://www.scoop.it/u/janlgordon)


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Tom George's comment, August 26, 2011 6:43 AM
Hi Jan, good morning. Are your prepared for the hurricane coming our way?
janlgordon's comment, August 26, 2011 6:51 AM
We're right on the water, lots of windows, we're prepared as much as we can be. It's definitely going to be challenging to say the least, hope for the best:-)
Robin Good's comment, August 27, 2011 12:22 AM
Hi Jan, great job so far. Love what you do. Thanks for sharing it.
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Search Results and Quality Content is an Oxymoron

Search Results and Quality Content is an Oxymoron | Collaborative Content-Curation: new Forms of Reading & Writing #curation #journalism #education #e-learning | Scoop.it

This is a glitch in search today but someone is building a better mousetrap and we just have to live with the noise for the time being.

 

Hopefully those of us who curate are helping people find good, relevant pieces on a particluar topic as things evolve.

 

Intro:

 

Like it or not we are a search driven society. Thus this post could have easily been titled, "Content for content's sake" or "Crappy content for search engines", or "The difference between worthle.

 

 Good content takes time. Good content that we may value, may take even longer to produce and in some cases may take longer to find. Why? If the person who has authored it has not written equally for search engines as well as for their audience, and if it doesn’t possess the ”right” linkage and properties that meet Google’s search algoritham-it may fall quietly by the wayside. Thus we have more noise than signal and more of a glut of worthless, search friendly content.

 

http://directmarketingobservations.com/2011/08/15/search-quality-content-is-an-oxymoron/?blogsub=confirming#subscribe-blog


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The 5 Models Of Content Curation by Rohit Bhargava

The 5 Models Of Content Curation by Rohit Bhargava | Collaborative Content-Curation: new Forms of Reading & Writing #curation #journalism #education #e-learning | Scoop.it

Content Curation is a term that describes the act of finding, grouping, organizing or sharing the best and most relevant content on a specific issue.

The 5 models of content curation:
1. Aggregation
2. Distillation
3. Elevation
4. Mashup
5. Chronology


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