It seems that the latest buzzword around the web is ‘content curation’. There are literally millions of posts about this already, and new tools and new marketing strategies are being deployed to meet this new demand. Even the kids are curating, and in so doing are learning that Curation is the new search tool.
Take a look at Content Curation, Social Media and Beyond. This is a quick showcase of a Scoop.It tool ( a tool I also use) on the topic of this post – using this newish aggregation tool to gather and share information in a way that is not social bookmarking, but is in keeping with a new wave of content curation developments.
Content Curation: Definition and Generation, raises a few essential points:
Finding the best content. Content Curation works only if the person who publishes the curated content knows extraordinary well his industry target too.
Adding value. It is imperative to provide comments and perspectives that add value to the curated content.
Crediting. It is critical to properly credit, providing clear links to additional sources that underlie the final content.