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This is a short post, written by Sean Carton, (I'm posting his next article after this one) but he gets right to the point in this piece:
"Curation comes up when search stops working and when people realize that it isn't just about information seeking, it's also about synchronizing a community." Sean goes on to add that it's the "community" part that's at the heart of the whole curation movement
Just as a carefully-curated museum exhibit is sure to draw like-minded people together, carefully-curated content on the web has the potential to attract (and/or build) an online community of people who are into the same stuff."
Think about your niche and help the community make sense of its niche. Provide an ongoing resource (not just an event) and offer an attractive user experience.
First scooped by http://www.scoop.it/u/janlgordon
"Simon Careless wrote this post, he is an editor, publisher, oversees the Game Developers Conference shows, Gamasutra and Game Developer magazine. He has a lot to say about the massive overload of content we're all experiencing. I like his observations and we'll be hearing more from him in the near future on this subject.
What really caught my attention was a comment from one of his readers, Sarah Brin:"
Simon Careless, August 22nd, 2011
"Curation isn’t strictly about taste-making either–a huge part of it is becoming an interlocutor, someone who facilitates a discussion around content, as opposed to presenting content with a qualitative (and subjective) evaluation. In that regard, the democratization of curatorial tools (tumblr, twitter, all the ways we share content) is really exciting! It might usher in a new era wherein culture becomes more participatory…or it might not."
... for me (Heiko Idensen) the five reasons for leaving the "Age of creation" are important & coming again to the problem of the FILTERS:
Some form of this filtration has been in shape for decades, largely in print form, of course. ..."
"What are your thoughts about this?" (asked janlgordon)
I love the way the author has positioned curation as a key element in content marketing strategy. He says that curation starts with the selection process of the right articles, then researching the assets of the competition.
In addition to adding context, also part of the process is learning how much content you need, how frequently to publish it and which channels of distribution, (social especially) required to capture organic market share.
Having said that, here are a few things the author said and my comments:
He says -"Who will win the content curation war of the web? The race to transform to high-quality publishing is officially on. It’s time to gather ideas, develop stories and publish quality content that keeps readers (and customers) coming back for more".
I say, I don't think it's a war, I think it's an evolution, I think there will be many winners, it's not a race
He says, "We’ve all heard the expression Content is King. After all, content is the fuel behind the social media revolution currently sweeping the Web. Close examination of the art world, however, offers a solid case that curation, not content, may in fact be the ruler online."
I say: I think it's a combination of both, original and curated content are both ruler online. I don't think it's either or.
What do you think?
Here's what caught my attention:
**The skill and savvy of a Content Strategist is equally as important as your Director of Marketing these days.
**Getting the right content to the right prospects at the right time is the key to content marketing success.
****But in the end, it’s not content that’s king. Instead, it’s the impact that the content has on us long after we pass it by.
****Great content is hard to create, curate, optimize and distribute. But when it all comes to together, it is the catalyst that makes your business better. And better than that.
[read full article http://j.mp/sPZqzu]
Via Giuseppe Mauriello, Robin Good, janlgordon
This article was written by Robin Good, one of our amazing curators on Scoopit. All I can say is it's about as good as it gets on this topic!
Curating content and news is not just about the selection, editing and contextualization of stories about a specific topic or theme, but it is increasingly about how these information items are (collaboratively) gathered, organized, grouped, displayed and in which ways they can be accessed and browsed by those interested in them.
For me, one of the most fascinating aspects of this exploding content curation trend, is the speculative exploration of how "curated" content collections could best benefit from alternative and more effective delivery formats than the classic linear, top-to-bottom, chronological, river-of-news sequence.
Nothing wrong with this format, but it is a good format only if you want to give relevance to curated news stories in chronological order. Just like most news sources have done until today. The more recent, the higher in the list.
But anytime you are working to curate content according to non-chronological parameters, you are off into a largely unexplored and uncharted land.
At least for now.
As a matter of fact, there are positively more content types than the "breaking news" and the typical curated list, as much as there are a lot more ways to look at a curated set of information items beyond the habitual following of a linear vertical sequence.
In this article I lightly explore some of the reasons why I expect an explosion in content curated delivery formats, and then provide an extended list of both existing and new, emerging curated content delivery formats, that I expect you will start to see and use more frequently in the near future.
Here is what I see:
Via Robin Good, janlgordon