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This is a glitch in search today but someone is building a better mousetrap and we just have to live with the noise for the time being.
Hopefully those of us who curate are helping people find good, relevant pieces on a particluar topic as things evolve.
Like it or not we are a search driven society. Thus this post could have easily been titled, "Content for content's sake" or "Crappy content for search engines", or "The difference between worthle.
Good content takes time. Good content that we may value, may take even longer to produce and in some cases may take longer to find. Why? If the person who has authored it has not written equally for search engines as well as for their audience, and if it doesn’t possess the ”right” linkage and properties that meet Google’s search algoritham-it may fall quietly by the wayside. Thus we have more noise than signal and more of a glut of worthless, search friendly content.
Aug 25, 2011 Pawan Deshpande
Pawan Deshpande, CEO of HiveFire has written this interesting post about content curation and how to match your personality to the type of curation that best suits you. Interesting observations:
Personality type can play a big part in your content curation style, from the types of content you share to where you share it and how you go about the process.
Many marketers are now adding content curation— the act of finding, organizing and sharing online content to engage customers and prospects—to their job descriptions. As with other marketing strategies, personality type can play a big part in your content curation style, from the types of content you share to where you share it and how you go about the process.
What’s your curation type? Match your own personality to the qualities below so you can embrace your inner curator.
By Anushree Bhattacharyya, afaqs!, New Delhi, August 22, 2011
"Tim Williams, founder and managing director of Ignition Consulting Group, spoke on the urgent need to re-invent the business of advertising, and on the new role that advertising agencies need to take up in order to ensure a safe future ...
"The business of advertising started as agents dealing with media on behalf of advertisers. However, now, the role of the 'agent' is losing its relevance fast as the internet allows marketers to converse directly with consumers," remarked Williams.
According to him, interestingly, advertisers now also want to talk to media companies directly once again, sidelining the role of ad agencies. Therefore, now, media companies are setting up internal creative agencies. At the same time, production companies, too, are getting into the business of creativity by setting up their own creative solutions shops.
All this, in turn, has led to ad agencies getting into the business of media, as well as production. So, in the future, there will be little or no difference between all three sets of companies and all three will directly compete against each other.
Williams further added, "There is, however, another path for advertising agencies -- the role of curator. Ad agencies, apart from developing content, will also have to take up the job of helping advertisers to select the right ideas."
(original Scoop by: http://www.scoop.it/u/janlgordon)