|
There have been some great comments by George Veletsianos, Mark McGuire and Fred Garnett on my blog post, which asked the question ‘What is a Scholar’ – prompted by George’s presentation ...
Via Andreas Link
Robin Good: If you are just about to start testing how effective a content curation tool like Scoop.it can be for building your own reputation and visibility in a specific interest area, this 10-step guide by Shirley Williams does provide some important information on how to start with the proper foot.
The guide is illustrated with many screenshots and it pinpoints the key items you need to be paying attention to when starting to curate a dedicated channel.
Informative. Useful for novices. 7/10
Full mini-guide: http://socialmediapearls.com/10-steps-to-curate-your-social-media-content-with-scoop-it-for-increased-value Via Shirley Williams (XeeMe.com/ShirleyWilliams), Robin Good
This piece is from contentcurationmarketing - written by Cory O'brien.
Here are some highlights:
Ad agencies are shifting to curation
**By becoming the source of curated content, brands can shift some of their energy from push to pull marketing.
Instead of constantly pushing out messages through banners spread far and wide, they can pull in their desired audience by sharing content those customers will enjoy, and then retain those customers for long-term interaction with the brand.
**This gives the brand additional opportunities to develop a deeper relationship with their customers without additional media spend, and puts the focus on a channel that they have much more control over.
Looking beyond daily deals sites, we see networks like Pinterest tapping into this new trend, and growing substantially as a result.
**Brands looking for an easy way to curate content and share it with their audience have quickly adopted the platform
The Network Matters
**networks are working to become curators of content, not just broadcasters of the highest bidder
**As a result, the products they advertise get additional value out of just being picked to be featured in the adsi
**In this post, you'll see examples of brands who are doing great things with curation
Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read full article here: [http://bit.ly/JZTf5K] Via janlgordon
Sometimes we don’t manage this monster of content as powerfully as we might. Though there are many others, here are an assortment of tips and tricks that may improve your YouTube experience Via Judy O'Connell
A list of ideas that you can use to help generate content for your organization. Obviously, not everything will apply to everyone, but hopefully this one by Steve Momorella - http://bit.ly/I016WJ - will at least help some address their challenges. 1. Ask those who love you the most No one has better things to say about your organization than your existing customers and brand loyalists 2.Leverage your supply chain Gather stories from your vendors, partners, and suppliers talking about the ease-of-use or value of your products with their customers 3. Look within All organizations have great stories to tell 4. Listen One of the most beneficial uses of social media, is to setup listening channels, to look for questions people are asking 5. Analyze your analytics Religiously check your Google Analytics to see what people are searching for to get to your site 6. Trend tracking Use Google Trends and Twitter Trends to look for up-to-the-minute trends and then mold some content around that 7. Curate, aggregate, and annotate One newer trend that is very powerful in the social media space is curation. Aggregating a set of valuable content and then offering your own opinions, thoughts and annotations can be useful and help position you as a thought leader in a particular industry 8. Reuse, repurpose and recycle Some of the best content for your organization might be “evergreen”, meaning that it is not necessarily time sensitive 9. Subject matter experts The use of thought leaders both inside and outside of your organization as sources for popular content is increasing 10. Journalists on social media It is quite easy to begin to monitor journalists using social media such as Twitter, Facebook or LinkedIn either directly or in groups and forums and see what questions they are asking relating to your industry 11. In the news Promote and highlight news stories about your organization. Also known as media mentions or press clippings, these stories can be highlighted in an “In the News” section on your online newsroom Via maxOz
"Over the last couple of years, I’ve come to think of my role as a teacher as that of a curator of ideas" says Corinne Weisgerber who teaches Social Media and Communication at St Edwards Unniversity in Austin, TX (if you haven't yet, check out her great prez here).
As she explained in this post, the Curation Project was about getting her students "to set up a network of online mentors using social media tools" and "to identify experts in their field and connect with them in order to build a personal learning network (PLN)."
The idea behing the PNL is to help them discover valuable information through social search that they wouldn't have discovered otherwise.
Interesting project and read.
And great work by the students who used various curation platforms for the project, including Storify and Scoop.it (links in the post) Via gdecugis
Robin Good: If you were looking for an introductory guide to Content Curation and its benefits in terms of online visibility, traffic, SEO and personal reputation, this new article by Gianluca Fiorelli on SEOMoz may be the best and most up-to-date reference to check out today. Finally you can find some good information on WHY it is a good idea to curate content if you are looking for reputation, authority, visibility and becoming the reference person to go in your industry. Informative. 8/10 Full article: http://www.seomoz.org/blog/content-curation-guide-for-seo
Via Robin Good
I’m sure a lot of you guys have looked into curation software available ... Obviously with the radically different price points they all do different things, but here’s the gist – a whole lot of this you can do for free. Step One – Define your Parameters Define your parameters by where you want the goods to go. Make sure everything is accessible from the beginning so you can leverage your curated content efficiently from the start. Step Two – Choose your Weapons e.g. Timely.is; G+ and FB Step Three – Be Intentional with your Schedule I can’t speak to your industry/niche but I can tell you that when I do my curation at somewhere between 6 and 8am EST I find a goldmine of posts that are brand-flipping-new Step Four – Be Crazy Time Sensitive I make sure to only curate content that is timely [less than 1% of the time curate something more than 24 hours old] Open up a google search and type in “content marketing” at the beginning of my day, and set it to the last 24 hours. Step Five – Be Consistent As long as you are curating the same general stuff over and over it will work for you. Notice: Steps 1-5 are all about the setup or protocol. Steps 6-9 are the actual daily work. Step Six – Prepare for Battle Open windows to the following places: Google search Step Seven – Get Rolling e.g. search for the term “content marketing” in the last 24 hours as shown above; grab 5 or 6 posts that are relevant and make tweets about them and put them on timely/buffer/scoopit Step Eight – Natural Overflow Doing twitter first thing after curation is great, if you have the time. 20-30 minutes after you have your automated posts in place to interact with your feed, clean out the spam tweeps, follow back the real people, etc. Step Nine – Use what you Learn Use your curation is as the basis for your own blogs Not regurgitation, but rather letting your new-found knowledge fuel your next post. Or, add to the list of blog ideas you have on a running list somewhere. Setting aside this 45 minutes a day to get the most relevant pieces of content your industry has to offer can not only fill your feeds, but it can also fuel your entire day. And it should, because you should be talking about the latest things in your industry. Great ideas by Amie Marse - http://bit.ly/HfET6B Via maxOz
Robin Good: PageOne Curator is a new plugin software for WordPress which allows anyone to easily integrate images, video, news and other content coming from other sources.
PageOne Curator provides funciotnalities to easily tap into selected RSS feeds and to search directly the major content and multimedia search engines out there.
Pulling in content is as simple as clicking a button, or if you want to have full control over what you excerpt as simple as as selecting and copying and pasting what you need.
The new software is in beta and is accessible for now by invitations only.
You can sign-up for a spot or get more info: http://www.pageonecurator.com/ Via Robin Good
Raising Your Content Curation to the Next Level...
*** As companies become media publishers as part of their social media marketing strategy, one topic that always confuses my clients is the topic of content curation, or sourcing information from 3rd party sources and then sharing them on your social media properties. Windmill Networking Content Marketing contributor Bob Geller wrote a great post yesterday on how content curation can help complement your content marketing and social media marketing efforts. If you’re still trying to get a grip on content curation, let me frame the topic the same way I do for my clients. *** There is a certain frequency at which you need to be active on social media in order to get noticed. You’re probably not blogging on a daily basis. Every social media post can’t be about you – unless you’re a movie star, musical artist, or consumer brand with a fanatical following. Therefore, what else can you post to try to reach your content strategy and frequency strategy goals? The answer, of course, is in the art of curating content and sharing that information that is aligned with your content strategy, represents your brand, and would be of interest to the public you are trying to attract.
Based on Chickering & Gramson’s (1987) popular framework for classroom teaching, this fantastic article breaks down online teaching to provide seven guidelines or principles that all online t...
Via Ana Cristina Pratas
This is a 'storify' version of my lecture giving a broad overview of curation and aggregation to first year undergraduate journalism students. *** In the workshops this week you have been looking at a number of curation tools: ...
*** Articles for further reading: ...
|
"Creativity is driven by Social dynamics.
“We need an inclusion in this dialogue from artists, from poets, from writers — from ===> people who can bring a human element into this discussion. <====
Because I believe that this world of data is going to be transformative to us.”
Read more...
Via Karen Steffensen, michel verstrepen, Joao Brogueira, Gust MEES
o you suffer from info overload? Is your RSS reader bursting at the seams? Have your bookmarks gone bonkers? Like that alliteration? Me neither. Anyway, we are all slammed with information every time we go online. What’s the best way to organize it all into at least some reasonable manner? Teachers, students, and admins alike don’t have the time to properly visit every site (except Edudemic of course so they turn to curation tools. Below is a simple list of my favorites. Hope they help de-clutter your life at least a little bit. Via Kathleen Cercone, villaves56, juandoming
I selected this piece by Steve Rosenbaum for Mashable because there are some excellent tips to make you a trusted source, build a loyal following and add value to the community.
I don't know about you but everytime I read a post about curation, I see something different, this one is from someone who knows what he's talking about.
Here are some highlights:
Be part of the content ecosystem
**What a curator should do is embrace content both as a marketer and an organizer
Follow a schedule
**No matter what and how much you post, 2 new links a day and one big post per week, that's a schedule
**Be consistent and post at the same time everyday so your readers will know when to expect new content
**consistency and regularity brings new users and helps you build a loyal fan base
Embrace multi platforms
**Put your work where your audience is, today you have to go to them (more about this in the article)
Engage and Participate
**Select only the best content - read everything before you hit the send button - you'll build trust by helping your readers find great content and information
**This is a great way to build relationships with bloggers and other curators (more on this in the article)
Share, Don't Steal
**Last but definitely not least, you must acknowledge the source, there are no exceptions
**When people choose to listen to you, it's because you've proven to separate the signal from the noise
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://on.mash.to/Jk8uWH] Via janlgordon
Steven Rosenbaum has an interesting article on Fast Company, outlining the reasons why curation is here to stay and the importance that curators will play in your information consumption diet.
He writes: "...So anyone who steps up and volunteers to curate in their area of knowledge and passion is taking on a Herculean task.
They're going to stand between the web and their readers, using all of the tools at their disposal to "listen" to the web, and then pull out of the data stream nuggets of wisdom, breaking news, important new voices, and other salient details.
It's real work, and requires a tireless commitment to being engaged and ready to rebroadcast timely material.
While there may be an economic benefit for being a "thought leader" and "trusted curator," it's not going to happen overnight.
Which is to say, being a superhero is often a thankless job.
The growth in content, both in terms of pure volume and the speed of publishing, has raised some questions about what best practices are in the curation space."
He also has some pretty straightforward advice on what, as a curator, you should never do:
"1. If you don't add context, or opinion, or voice and simply lift content, it's stealing.
2. If you don't provide attribution, and a link back to the source, it's stealing.
3. If you take a large portion of the original content, it's stealing.
4. If someone asks you not to curate their material, and you don't respect that request, it's stealing.
5. Respect published rights. If images don't allow creative commons use, reach out to the image creator--don't just grab it and ask questions later."
And he definitely has a point on all of these.
Recommended. 7/10
Read the full article: http://www.fastcompany.com/1834177/content-curators-are-the-new-superheros-of-the-web?partner=rss Via Robin Good, Beth Kanter
TwitChimp.com is a web application that leverages the Twitter API to provide curated lists of Twitter users.
The purpose of TwitChimp.com is to enable any Twitter user to create and curate collections of Twitter users.
Curated lists are important because they can help reduce the signal to noise ratio in Twitter.
Key features:
N.B.: The application is still in a beta testing period but is open to anyone who would like to try it in this early stage of development.
Read more here: http://twitchimpblog.com/2012/04/latest-twitchimp-list-curation-search-and-discovery-features-announced/ Try out it now: http://twitchimp.com Via Giuseppe Mauriello, Robin Good
Curation is an ideal method to create content for regulated industries where it may take hours, or even days or weeks, to create new content based on a company’s own thought leadership or to receive approval from the legal or compliance... Via Ana Cristina Pratas
Curation Content is a Content Marketing Strategy that SEOs and all Online Marketing Professionals should learn and use. In doing so, they will help to add a voice and point of view to organizations and companies that can connect them with customers – creating an entirely new dialogue based on valued content rather than just brand created marketing messages. Actually, as Mitchel Kapor - http://bit.ly/HfArDV - once said, "getting information off the Internet is like having a drink from a fire hydrant." As Rohit Barghava wrote in the Content Curation Manifesto - http://bit.ly/HfAOyc , Content Curators will bring more utility and order to the social web. In doing so, they will help to add a voice and point of view to organizations and companies that can connect them with customers – creating an entirely new dialogue based on valued content rather than just brand created marketing messages. 5 Kinds of Content Curation Types are Classified: 1. Aggregation 2. Distillation 3. Elevation 4. Mashups 5. Chronology This Guide - http://bit.ly/HfBsvD - outlines all you need to know about Content Curation: What it is, How to do it, and Why to do it A Recommended Read by Gianluca Fiorelli - http://bit.ly/HfBJib Via maxOz
By Denise Zimmerman - http://bit.ly/y2E0wY @dzimmerman A consistent transmedia content strategy will facilitate more meaningful connections with your customers and extend the value of your content and amplify its overall impact. While the best practices for content strategy are still evolving, there are steps you can take now to implement an effective transmedia content agenda that can be updated as content marketing practices continue to take shape. Here are a few tips to consider as you get started: 1. Establish content strategy as a practice and discipline in your organization
2. Connect your content efforts to existing brand and/or marketing goals To be consistent, your content strategy must evolve from the core, centralized, and overarching brand and/or marketing priorities that your company has in place. To make this actionable when developing your content strategy, ask yourself a few key questions:
3. Identify, analyze, and prioritize
4. Make content findable, distributable, and extendable Via maxOz
This is a great interview of David Carr, the well-known columnist at the New York Times where he publishes "The Media Equation" on the future of Media and Journalism. It was suggested to me by Serge van Oudenhove: thanks! Carr was a speaker at a recent SxSWi pannel named the Curators and the Curated and he comes back in this interview on his "yes, but" about curation: yes, he believes content curators have an important role to play, quoting Maria Popova who was at that same pannel, but also pointing out the importance of attribution and credits, a "form of compensation" in the sometimes too free-for-all Web. But his interview takes a step back looking at the future of publishing, including the business model challenges in the digital age. He gives interesting persepctives making it a great read. Via gdecugis
(remember last year, when the "filter bubble" exploded - is it still "real" - or are we beyond the bubbles meanwhile with all our curation-tools, H.I. :-) "How the web gives us what we want to see, and that's not necessarily a good thing." ... Please read the wonderful Post of by Maria Popova (http://bit.ly/MariaPopova) again & think about it! *** Most of us are aware that our web experience is somewhat customized by our browsing history, social graph and other factors. But this sort of information-tailoring takes place on a much more sophisticated, deeper and far-reaching level than we dare suspect. (Did you know that Google takes into account 57 individual data points before serving you the results you searched for?) That’s exactly what Eli Pariser (http://elipariser.com/), founder of public policy advocacy group MoveOn.org, explores in his fascinating and, depending on where you fall on the privacy spectrum, potentially unsettling new book, The Filter Bubble — a compelling deep-dive into the invisible algorithmic editing on the web, a world where we’re being shown more of what algorithms think we want to see and less of what we should see. I met Eli in March at TED, where he introduced the concepts from the book in one of this year’s best TED talks. Today, I sit down with him to chat about what exactly “the filter bubble” is, how much we should worry about Google, and what our responsibility is as content consumers and curators — exclusive Q&A follows his excellent TED talk:
Via catspyjamasnz
Excerpted from the article:
"To stand out from the masses and to reach their audience, professionals and companies must focus on relevant content to be able to engage efficiently.
Social media influencers have become new channels of information and new web publishers or content curators.
Knowing that their leadership is largely dependent on the quality and value of how they engage, they deserve special attention.
The content that they disseminate via the web and social media must meet specific criteria and respect the “5 W rule”: Who, What, When, Where, Why.
1) WHO is target for the message? Build on the relevant and personalized message...
2) WHAT is the value of the message? Give priority to rich content and quality of experience...
3) WHEN should the message be distributed? Adapt the message for different contexts...
4)WHERE should the content be disseminated? Vary the content sources to benefit from all formats...
5) WHY choose one tool over another? Select appropriate tools according to their needs..."
read full article here: http://j.mp/GNjGAY Via Giuseppe Mauriello
"With the amount of information that is available on the internet, it's important for teachers to filter through websites to find relevant information in a timely manner. As a blogger, I believe we "curate" the web automatically to help keep things organized and to convey information in as detailed and easy a way as possible.
Now, with the addition of dedicated websites, people can curate the web and save information on their own while sharing this vital information with others."
Aggregation first, then curation follows.... Aggregation helps make sense of the overwhelming amount of information available and for me has proved to be an enormously rich learning experience. There are many tools to help with aggregation ...including the curation tools listed in this post (and Pearltrees seemed to be missing from the list) Great list for both teachers and students. Via Sonia Carraminana, Jesús Hernández, evangelina chavez, Anne Whaits
|
| 1 | 2 | 3 | 4 | ![]() |
9 |
|
Next |

