“Big and small companies—you need to open up!” This is the key message in my new book, Making Open Innovation Work, which is available on (RT @lindegaard: Do you want to make open innovation work? Read this book - it's free!
Some questions which will be investigated during the coCreationcamp are :
How can we define value, specifically in systems where co-creation is key? Can value be defined upfront before engaging in the process? How can sustainable and systemic input and value be measured? Can co-creation offer new ways of increasing, sharing or rapidly creating value? How do we move beyond the terms ‘users’ and ‘customers’ to focus on ‘people’? How do we provide people with the means and tools to create their own solutions? How do we create profitable new business models based on co-creation? What do we mean by profitable? In which systems, for who? How do we create new measuring tools to evaluate and reveal the value of co-creation?
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