CoCreation & Social Product Development
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CoCreation & Social Product Development
How social business is the business of co-creation.
Curated by WendySoucie
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Too big to tackle alone: businesses collaborate in the name of sustainable ... - Greenwise Business

Too big to tackle alone: businesses collaborate in the name of sustainable ... - Greenwise Business | CoCreation & Social Product Development | Scoop.it
Too big to tackle alone: businesses collaborate in the name of sustainable ...
Greenwise Business
...
WendySoucie's insight:

A great read about Enterprise businesses that are partnering for innovation, growth and contributing to sustainability for the environment.

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How to Inspire Your Team to Bring Their A-Game

How to Inspire Your Team to Bring Their A-Game | CoCreation & Social Product Development | Scoop.it
Are your employees pushing the boundaries? They can tap their super-powers -- if you ask them to. (Opening a dialogue of collaboration among all the members of a team.
WendySoucie's insight:

Great stories of empowerment and collaboration in the market place. Do you think your company could do this? How do you think you can introduce the concept?

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Emergency Journalism | toolkit for better and accurate reporting

Emergency Journalism | toolkit for better and accurate reporting | CoCreation & Social Product Development | Scoop.it
toolkit for better and accurate reporting (Audience #engagement: Important for better #crowdsourcing? http://t.co/FgLLQi0Qyl)
WendySoucie's insight:

I like to hear that the question of User Generated Content validity can be added to work flow process. In fact it has generated several new apps like MatterMaps to help journalists curate, organize and verify the content.

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Machines

"Machines” is an intersection of sculpture, music, and performance. Please click the PLAY button. Large metal machines powered by motors, solenoids, pneumatics, and hydraulics, built from the waste of post industrialism. Booming percussives, low frequency vibrations, and howling pipes – all operated to create sounds by musicians poised at control panels.


Via Murry Shohat
WendySoucie's insight:

I love the idea of old machines making movement and sound. It gives them a second life!

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VOXX International Announces New Accessory Product Collaboration With Ford - TechnologyTell

VOXX International Announces New Accessory Product Collaboration With Ford - TechnologyTell | CoCreation & Social Product Development | Scoop.it
VOXX International Announces New Accessory Product Collaboration With Ford TechnologyTell HAUPPAUGE, NY – VOXX International Corporation has announced the launch of a new accessory product with Ford Motor Company through a collaborative effort...
WendySoucie's insight:

Now features like this - remote start and keyless entry cell phone app and hardware - are nice integrations to get from the start. I hope we see more collaborations like this with Ford.

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Project One Percent - Join us on our cutting edge mission to tackle climate change

Project One Percent - Join us on our cutting edge mission to tackle climate change | CoCreation & Social Product Development | Scoop.it
Project One Percent is a global movement of people championing a practical solution to the climate crisis.
WendySoucie's insight:

I like this. A social imperative that really needs to take off. "Project One Percent calls on the largest financial institutions in the world to move 1% of their [our] funds into a market mechanism called Environmental Tracking. This market mechanism is designed to drive greater corporate transparency and lower greenhouse gas emissions. "

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Trust Builds Business Collaboration

Trust Builds Business Collaboration | CoCreation & Social Product Development | Scoop.it
Trust is the structural underpinning of business collaboration. Our customers put their trust in us daily. They are confident we have their backs.
WendySoucie's insight:

"Trust should be implicit in our message." This is a great statement and one that is all too often forgotten in the rush to create a marketing brochure or launch a product. Large or small, each company needs to work to build trust with consistent actions and transparency.

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Rescooped by WendySoucie from Modern Marketer
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Infographic: Marketing Success with Google+

Infographic: Marketing Success with Google+ | CoCreation & Social Product Development | Scoop.it

Google+, the world’s second biggest social network, is changing the online landscape.The Google+ Guide from Vocus provides everything you need to know in a step-by-step format, from setting up your page to engaging better and measuring success.


Via Lauren Moss, The Fish Firm II
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The Fish Firm's curator insight, September 12, 2013 6:59 PM
G+ is rocking right now !
Tyler Richendollar's curator insight, September 13, 2013 9:17 AM

Google+ is making participation far more worthwhile (read: SEO and marketing) than other social media sites.

Fabiana Martins Gutierrez's curator insight, September 13, 2013 9:19 AM

more info about #google+ #socialmedia

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8 Ideas for Using Social Media Content in Emails

8 Ideas for Using Social Media Content in Emails | CoCreation & Social Product Development | Scoop.it
How did email content become a forgotten marketing channel when it has higher click-through rates, conversion rates, and ROI than any other channel? Move beyond the social sharing button and make y...
WendySoucie's insight:

Email is still a good idea. Used the right way of course like anything else.

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The Feature Adoption Framework for Social Collaboration

The Feature Adoption Framework for Social Collaboration | CoCreation & Social Product Development | Scoop.it
One of the things that organizations need to consider when rolling out a social collaboration platform is how various features will impact or affect adoption.
WendySoucie's insight:

Jacob Morgan presents a framework that a B2B company can use to select and implement community platforms.

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3-D technology quickly reshapes manufacturing - Columbus Dispatch

3-D technology quickly reshapes manufacturing - Columbus Dispatch | CoCreation & Social Product Development | Scoop.it
3-D technology quickly reshapes manufacturing Columbus Dispatch The plastic figures might not look like much, but to Zach Kaplan, the 3-D printing technology creating them represents the early promise of digital manufacturing, powered by desktop...
WendySoucie's insight:

Another success using 3D printing.

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"Crowdsourcing Ads" cartoon | Tom Fishburne: Marketoonist

"Crowdsourcing Ads" cartoon | Tom Fishburne: Marketoonist | CoCreation & Social Product Development | Scoop.it
Marketers are increasingly crowdsourcing aspects of their campaigns and bringing fans into the creative process. Over 20% of the ads in the last Super Bowl used some form of crowdsourcing.
WendySoucie's insight:

This is what could happen if you let the crowd decide everything for you.

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Power On or Off for Acer? - Forbes

Power On or Off for Acer? - Forbes | CoCreation & Social Product Development | Scoop.it
Power On or Off for Acer? Forbes “Acer is now at the stage of rebuilding their branding position focusing on product innovation as well as strengthening their product portfolio with more tablets,” says Tracy Tsai, principal analyst with fellow...
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How content management systems inspire collaboration

How content management systems inspire collaboration | CoCreation & Social Product Development | Scoop.it
Mike Mineo at Cloud Tweaks recently published an article explaining how content management systems (CMS) support collaboration.
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Aerotropolis Milwaukee communities to sign collaboration agreement

Aerotropolis Milwaukee communities to sign collaboration agreement | CoCreation & Social Product Development | Scoop.it
Aerotropolis Milwaukee communities to sign collaboration agreement, Nine municipalities surrounding a proposed aerotropolis development around the General18 (Aerotropolis Milwaukee communities to sign collaboration agreement
WendySoucie's insight:

Having started my career in Milwaukee, I think this is a great initiative for a City that has a long history as a transportation hub. Besides, Chicago is a real pain to get into and around.

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IBM research suggests customer centricity on the up | b2bmarketing.net

IBM research suggests customer centricity on the up | b2bmarketing.net | CoCreation & Social Product Development | Scoop.it
A series of revelations in newly published IBM C-suite research suggests businesses are attempting to give customers more of a say in what they do.
WendySoucie's insight:

Doesn't the fact that more B2B companies are testing the waters in the social web, just give credance to the fact that customers want what they want.

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The intellectual property of crowdsourcing

The intellectual property of crowdsourcing | CoCreation & Social Product Development | Scoop.it
Whenever you invite outside sources into your innovation process it is inevitable that you will attract many more unsuccessful ideas than successful ones.  Dell Idea Storm for instance are said to ...
WendySoucie's insight:

I like the P&G model where it's licensed and the inventor maintains some control. What type of co-creation models does your company use?

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Millennial Marketing Consultant Will Ferrell: An Elfish Lesson In Marketing To ... - Forbes

Millennial Marketing Consultant Will Ferrell: An Elfish Lesson In Marketing To ... - Forbes | CoCreation & Social Product Development | Scoop.it
Millennial Marketing Consultant Will Ferrell: An Elfish Lesson In Marketing To ...
Forbes
And this room for discovery, for co-creation, is where the magic happens. Marketing, in other words, isn't exactly dead.
WendySoucie's insight:

I still like Buddy the Elf.

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Global manufacturing seen moving back to developed world - CNBC.com

Global manufacturing seen moving back to developed world - CNBC.com | CoCreation & Social Product Development | Scoop.it
Global manufacturing seen moving back to developed world CNBC.com The wage gap between developed and emerging economies is set to shrink significantly, according to new research, and could lead to a major shift in where companies base their...
WendySoucie's insight:

I think this is good news. Equalization of the wage rates is good on both sides of the ocean.

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Why Outsourcing Innovation Will Be Big in Tech and Beyond - The Next Web

Why Outsourcing Innovation Will Be Big in Tech and Beyond - The Next Web | CoCreation & Social Product Development | Scoop.it
Why Outsourcing Innovation Will Be Big in Tech and Beyond
The Next Web
For example, say company 'X', a finance company, is rapidly losing market share to competitors who are gaining an edge by providing automated services via mobile phone apps .
WendySoucie's insight:

I think I have to agree with the concept that innovation might do better outside a structured corporate environment.

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Targeting product design for the developing world - MIT News Office

Targeting product design for the developing world - MIT News Office | CoCreation & Social Product Development | Scoop.it
The key, MIT study finds, is designing products that make money for the microentrepreneur.
WendySoucie's insight:

“We’re trying to refocus people’s design thinking,” Austin-Breneman says. “For example, rather than figuring out a clever way to fix sanitation, let’s come up with a clever way to make people money that’s perhaps in the sanitation sector.”

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Manufacturing training opportunity - WWLP 22News

Manufacturing training opportunity - WWLP 22News | CoCreation & Social Product Development | Scoop.it
Manufacturing training opportunity
WWLP 22News
Franklin County businesses and schools have joined forces to offer free manufacturing training to adults who qualify.
WendySoucie's insight:

A great idea that we need more of.

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RockIT CoLabs aims to blend startup coworking with makers in San Francisco's ... - GigaOM

RockIT CoLabs aims to blend startup coworking with makers in San Francisco's ... - GigaOM | CoCreation & Social Product Development | Scoop.it
RockIT CoLabs aims to blend startup coworking with makers in San Francisco's ...
GigaOM
Overby thinks makers are in need of a collaborative, social space too.
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Guide to Online Collaborations: Useful Tips, Tools & Apps

Guide to Online Collaborations: Useful Tips, Tools & Apps | CoCreation & Social Product Development | Scoop.it
The art of online collaboration has been slowly fine-tuned over a couple of decades. One could argue that digital networking started with the popularity of mobile cell phones.
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How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide

How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide | CoCreation & Social Product Development | Scoop.it
If you follow the trend reports, you know video content marketing is taking off as an effective marketing channel for B2B marketers. Take a look at how you can create quality video content and achi...
WendySoucie's insight:

If you are looking for a solid B2B guide this is very helpful. Steps and tips in a solidly written piece. Very actionable.

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