One machine can't fix all that's wrong with Coke. But if nothing else, Coca-Cola's Freestyle machine – which can dispense 146 different flavored soft drinks – is giving Coke the one thing it needs most of all: buzz.
Economic Times Coca-Cola Life: New extension brand brings 'Nature' as the selling point Economic Times It is possible that Coca-Cola Life will polarize consumers' perceptions of the company's existing products, leading to damaging contrast effects...
Coca-Cola loves smart, bossy vending machines. It loves them so much, it helped turn them into an entire marketing category. This year, the brand brought back its Valentine's Day edition, further escalating the arms race to develop manipulative beverage dispensers.
Coca-Cola's CFO Fayard Retires, Waller To Succeed VendingMarketWatch The Coca-Cola Co. announced Executive Vice President and Chief Financial Officer Gary P. Fayard will retire in May 2014, after 20 years of service with the company.
Chattanooga Times Free Press BREAKING: Coke considering $62 million expansion in Chattanooga Chattanooga Times Free Press If successful, Chattanooga Coca-Cola, the first franchised bottler of Coke in the world, will invest $62 million in the new...
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