NEW YORK – A Coca-Cola executive at the Mobile Marketing Association’s SM2 conference said the company is releasing a new platform today that will integrate social media action into the company's rewards program.
In the “Create Buzz: Find your Brand’s Voice in Mobile: Success Strategies to Stay Ahead of the Competition” session, the executive went through Coca-Cola’s mobile strategy and the company’s goals looking forward. In addition to mentioning the new social platform, she also discussed the company's goals of consolidating all of its applications into one container app.
"A lot of the work I’ve been doing is through the My Coke Rewards loyalty program," said Zoe Glade, senior digital marketing strategist of digital platforms at Coca-Cola, Atlanta. "We’re launching a new platform, a beta, Thursday, so the idea is that we’ve gone [away] from this very transactional component.
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