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10 TED Talks on How Leaders Inspire Others

10 TED Talks on How Leaders Inspire Others | Coaching & People Empowerment | Scoop.it

Some of the best TED talks on how leaders inspire and motivate others. From George Ambler's Blog "On Leading in Turbulent Times"


Via Andrea Zeitz
Heitor Fox's insight:

Porque a inspiração provoca uma reação positiva no cérebro de cada pessoa que se deixa influenciar, pelas sensações, pelas percepções e pela própria inspiração.

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Michelle Daniels's curator insight, February 19, 2014 11:29 AM

Here are tips for motivating others, be the best you that you can be!

Rosemary Tyrrell, Ed.D.'s curator insight, March 21, 2014 2:11 PM

Love TED talks! I use them as "virtual" guest speakers in many classes. 

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The Secret of Neuromarketing: Go for the Pain

The Secret of Neuromarketing: Go for the Pain | Coaching & People Empowerment | Scoop.it
The word "pain" is in Christophe Morin's title because his company's approach is to help marketers look at the frustrations and challenges consumers experience.

Via Sakis Koukouvis, christophe morin, Heitor Fox
Heitor Fox's insight:

Esta é a verdadeira essência do Neuromarketing, a essência primeira que nos permite chegar mais além na comunicação com os consumidores e com todos os colaboradores de uma organização ;)

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The End of Neuro-Nonsense - Slate Magazine

The End of Neuro-Nonsense - Slate Magazine | Coaching & People Empowerment | Scoop.it

The brain is not the mind so is neuromarketing a pile of rubbish...? The End of Neuro-Nonsense Slate Magazine Though the marketing giant Nielsen purchased one of the neuromarketing startups in 2011, the industry at large has been (rightfully) suspicious of the concept.


Via Robin Gurney, christophe morin
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Jocelyn Stoller's comment, August 16, 2013 2:15 AM
The flood of pseudoscience, hype, and oversimplified, whittled-down hack science journalism, notwithstanding – few of these "backlash" critics seem to keep up with the complex and rigorously-researched advances in neuroscience that really are providing insight into human nature and behavior.
Ulrich Weihler's comment, September 8, 2013 3:46 AM
Biggest challenge as everywhere in science is evaluation and consolidation of the increasing amount of results and research publications. But increasing need to cure the health data of our societies and correct negative tendendies and wrong presumption.
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Sono aumenta número de células no cérebro, diz estudo - BBC Brasil

Sono aumenta número de células no cérebro, diz estudo - BBC Brasil | Coaching & People Empowerment | Scoop.it
Midia News Sono aumenta número de células no cérebro, diz estudo BBC Brasil Cientistas americanos acreditam ter descoberto mais um motivo para incentivar as pessoas a tentar ter uma boa noite de sono: dormir ajudaria a repor um tipo de célula do...

Via Adriane Mazola Russ
Heitor Fox's insight:

Por amigos, aconselho vivamente, descansar mais, sempre que o corpo o pedir ;)

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How Does Meditation Change the Brain?: Scientific American Video

How Does Meditation Change the Brain?: Scientific American Video | Coaching & People Empowerment | Scoop.it
News videos covering science, health and technology at Sciam.com

Via Dave Vago, Claudia
Heitor Fox's insight:

A importancia de conhecer melhor o funcionamento do nosso organismo.

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10 TED Talks on How Leaders Inspire Others

10 TED Talks on How Leaders Inspire Others | Coaching & People Empowerment | Scoop.it

Some of the best TED talks on how leaders inspire and motivate others. From George Ambler's Blog "On Leading in Turbulent Times"


Via Andrea Zeitz
Heitor Fox's insight:

Porque a inspiração provoca uma reação positiva no cérebro de cada pessoa que se deixa influenciar, pelas sensações, pelas percepções e pela própria inspiração.

more...
Michelle Daniels's curator insight, February 19, 2014 11:29 AM

Here are tips for motivating others, be the best you that you can be!

Rosemary Tyrrell, Ed.D.'s curator insight, March 21, 2014 2:11 PM

Love TED talks! I use them as "virtual" guest speakers in many classes. 

Rescooped by Heitor Fox from The Psychology of Neuromarketing
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The Secret of Neuromarketing: Go for the Pain

The Secret of Neuromarketing: Go for the Pain | Coaching & People Empowerment | Scoop.it
The word "pain" is in Christophe Morin's title because his company's approach is to help marketers look at the frustrations and challenges consumers experience.

Via Sakis Koukouvis, christophe morin
more...
Heitor Fox's curator insight, April 22, 2015 9:24 AM

Esta é a verdadeira essência do Neuromarketing, a essência primeira que nos permite chegar mais além na comunicação com os consumidores e com todos os colaboradores de uma organização ;)

Rescooped by Heitor Fox from The Psychology of Neuromarketing
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The Basics Of Neuromarketing

The Basics Of Neuromarketing | Coaching & People Empowerment | Scoop.it

Although written with SEO in mind, this article is absolutely applicable to marketing automation and content marketing.  Take note...

 

Don’t Make It All About You
Spend less time talking about how great you are and more time talking about how you’re going to help a potential buyer who comes to your site.

 

Don’t Take Too Long
Short impactful statements on the homepage can do the job a whole lot better than huge blocks of copy that overexplain what you’re all about.

 

Seeing Is Better than Reading
Photos and pictures are a great way to sell concepts quickly and directly in a brain-pleasing way. And, by the way, facial expressions are great to use--our noggins immediately identify with them.

 

Have a Strong Start--and a Big Finish
The brain notices how you begin and how you end more than what you’re saying in the middle, so you want to make sure that your site (and your content) has an attention-getting open and a close that really makes your case in dramatic fashion.

 

Stay Simple
If you’re too clever or too abstract, our brains are going to want to move on (unless it’s something we really want to figure out, which isn’t usually the case with marketing). Make sure your content is written clearly in language everyone can understand (unless you’re serving a niche audience that expects more technical or sophisticated language).

 

Employ Emotion
Emotion hits our underground intellect more powerfully than the most effectively worded argument. It makes whatever the message is more memorable as well. Go beyond facts to make your customers feel.

 

 


Via marketingIO, christophe morin
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marketingIO's curator insight, January 17, 2013 7:47 AM

See the article at www.fastcompany.com.


Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you like this scoop, please share by using the links below.

 

iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.

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Neurônios são renovados regularmente no cérebro ao longo da vida, diz estudo - Revista Época

Neurônios são renovados regularmente no cérebro ao longo da vida, diz estudo - Revista Época | Coaching & People Empowerment | Scoop.it
Neurônios são renovados regularmente no cérebro ao longo da vida, diz estudo
Revista Época
Neurônios são renovados regularmente no cérebro ao longo da vida, diz estudo.

Via Adriane Mazola Russ
Heitor Fox's insight:

Mais um mito que se desfaz...

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Adriane Mazola Russ's curator insight, June 9, 2013 2:42 PM

Isso já não é novidade há algum tempo...

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Ray Kurzweil: Your Thoughts Create Your Brain

Ray Kurzweil discusses the future of brain implants and the tangled hierarchies that make up the human mind. Transcript -- We've already shown that we can co... (Ray Kurzweil: Your Thoughts Create Your Brain!

Via Claudia
Heitor Fox's insight:

Pensamento, emoção e comportamento.

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Overcome Aerophobia and Fly High with Hypnosis, say Hypnotherapy Directory

Overcome Aerophobia and Fly High with Hypnosis, say Hypnotherapy Directory (msn): Share With Friends: | | Reli...

Via Riccardo Raichi
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3 Basic Tips on Customer Psychology for Web Design

What are some of the most important psychological triggers that you should have on your landing page design? We list our Top 3.

Via Ana Cristina Pratas, christophe morin
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