The brain is not the mind so is neuromarketing a pile of rubbish...? The End of Neuro-Nonsense Slate Magazine Though the marketing giant Nielsen purchased one of the neuromarketing startups in 2011, the industry at large has been (rightfully) suspicious of the concept.
Midia News Sono aumenta número de células no cérebro, diz estudo BBC Brasil Cientistas americanos acreditam ter descoberto mais um motivo para incentivar as pessoas a tentar ter uma boa noite de sono: dormir ajudaria a repor um tipo de célula do...
Although written with SEO in mind, this article is absolutely applicable to marketing automation and content marketing. Take note...
Don’t Make It All About You Spend less time talking about how great you are and more time talking about how you’re going to help a potential buyer who comes to your site.
Don’t Take Too Long Short impactful statements on the homepage can do the job a whole lot better than huge blocks of copy that overexplain what you’re all about.
Seeing Is Better than Reading Photos and pictures are a great way to sell concepts quickly and directly in a brain-pleasing way. And, by the way, facial expressions are great to use--our noggins immediately identify with them.
Have a Strong Start--and a Big Finish The brain notices how you begin and how you end more than what you’re saying in the middle, so you want to make sure that your site (and your content) has an attention-getting open and a close that really makes your case in dramatic fashion.
Stay Simple If you’re too clever or too abstract, our brains are going to want to move on (unless it’s something we really want to figure out, which isn’t usually the case with marketing). Make sure your content is written clearly in language everyone can understand (unless you’re serving a niche audience that expects more technical or sophisticated language).
Employ Emotion Emotion hits our underground intellect more powerfully than the most effectively worded argument. It makes whatever the message is more memorable as well. Go beyond facts to make your customers feel.
Ray Kurzweil discusses the future of brain implants and the tangled hierarchies that make up the human mind. Transcript -- We've already shown that we can co... (Ray Kurzweil: Your Thoughts Create Your Brain!
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
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Creating engaging newsletters with your curated content is really easy.