Executives are smart people, but they can often be remarkably stupid. Too often they assume problems can be solved with superior analytical abilities. This means they spend their time trying to come up with the most rational solution. This might create the best technical solution. However, these technically perfect results often run into stiff opposition and eventually get dropped - so often in favour of an inferior solution. This can be disastrous. It can mean good ideas get shelved, talented managers become frustrated and unmotivated, and organisations get weighed down. Why does this happen?