Trust is the operating system of every organization and every relationship. Think about that metaphor. If the operating system on your computer is flaky, nothing seems to work right. Even if you have the best software programs, an unreliable operating system will cause you constant grief.
The issue of trust has become so front-and-center that bestselling books are being written about it and groups are being established to champion the cause. One such group is Trust Across America. In a nutshell, its mission is to help organizations build trust.