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David Hain's insight:
Excellent and thought provoking!
Paul Smith I recently spoke to Paul Smith, who is a consumer research executive, keynote speaker, corporate trainer, and author of Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire (AMACOM Books, August,...
I've been following Dan Schawbel for years and was delighted to find that he recently interviewed colleague Paul Smith at Proctor and Gamble about his new book on storytelling and leadership titled Lead With A Story.
This interview with Paul that Dan conducted is chock full of good information about the need for leaders to develop storytelling as a core competence. And tips on how companies can make storytelling part of their leadership practices.
What I love about Paul's book is his identification of 21 common leadership challenges where storytelling can help. He based his conclusions on his interviews with 75+ CEOs and executives at companies around the world.
If you want to know more about storytelling and leadership, read this article and then get the book (I have no affiliation with Paul or his publisher).
You will have more tools at your disposal than when you started!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
Via Karen Dietz
Just how many types of stories are there, you ask? The answer is, as usual, it depends who you ask. Various storytelling aficionados categorize stories in different ways, and there are no hard and fast rules.
These are overviews of each (read the full article for more details and prompts to help you come up with each type of story):
1. Introducing me
2. Conveying values
4. Jumpstarting action
Here's the link to the full article: http://www.internal-monologue.com/2012/07/careful-around-campfire-five-types-of.html ;
These 5 broad categories and the examples shared in each are really good and will build a good foundation for leadership storytelling. According to Paul Smith in his forthcoming book on leadership storytelling "Lead With A Story" (August 20112), there are actually 21 different categories/applications for leaders to know about and use.
But this article brings clarity to the topic and will definitely get you started!
Thank you to fellow curator Gimli Goose for this article!
Via Kim Zinke (aka Gimli Goose), Karen Dietz
The most powerful thing about you is your story. But don't talk about yourself all the time; you'll be a bore.
Via Karen Dietz
Business storytelling is more than a ‘Unique Value Proposition’ told on an elevator. It goes beyond giving an entertaining PowerPoint presentation. Your business story is made up of every action you take. The better you know your story, the easier it is to actively embody it.
I like this very quick read by colleague David Vanadia about business storytelling because of several key reminders:You are ALWAYS telling a story as you go about your business. Your business 'story' is greater than your 'About Page' or a slick PPT. Focus on emotion -- people remember how you make them feel, not think.
It's easy to get tunnel-focused on a particular story or one particular story application (marketing) in business. Step back and keep your eye on the bigger story picture as David so eloquently says in this post.
Via Karen Dietz
Curated by David Hain
People and Change consultant, 25 years experience in Organisation Development. Executive coach. Very experienced facilitator and team developer.
Getting ahead of the curve in business
Helping leaders to develop themselves and others
People working together to make things better
Developing healthy organisations
Let's make the future better!