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Leading Through The Power Of Persuasion & Storytelling

Leading Through The Power Of Persuasion & Storytelling | Coaching Leaders | Scoop.it
Taking part in the adventure of persuading others, sweeping them up into an idea, an unexpected action or an unproven vision, is a wonderful experience. The ability to create excitement all around you is what leadership is about.

 

Good grief -- I like some of what this article says but there is one glaring error: the confusion between persuasion and influence, particularly for leaders.

 

So what the heck is the difference between the two, why is it important, and what has it got to do with storytelling?

 

Well -- persuasion is getting someone to do something. Parents use persuasion all the time: "Finish your dinner or you won't get dessert." Or "Sit Fido and you'll get a treat!" Bosses use persuasion too: "Finish this report by X date or forget that promotion." We all use persuasion.

 

Influence however, is the power or capacity to cause an effect in indirect or intangible ways. Influence is more often 'showing' what needs to be done which then moves someone to take action -- hopefully in a desireable way.

 

There are many facets to influence including reciprocity, commitment, social proof and others (see Influence: The Psychology of Persuasion by R. Cialdini, 2006).

 

Leadership at the highest levels is about influence, not persuasion. Management is about persuasion. Confusing persuasion and influence creates leadership that can feel more like manipulation than willing participation.

 

Storytelling -- IMHO -- lies squarly in the camp of influence. And leaders definitely need to master storytelling as an way to both engage and influence.

 

The list this author has created for leaders to focus on to be persuasive is mostly all about influential qualities to imbue in a leader's storytelling. Except the first one -- threats and consequences. Outlining global consequences if an organization does not change can be part of an influential conversation. Threats, not so much. That's pure persuasion.

 

Go read the rest of the list and let me know what you think!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz, Amy Ragsdale
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Rescooped by David Hain from Just Story It! Biz Storytelling
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How to Use Storytelling as a Leadership Tool - Forbes

How to Use Storytelling as a Leadership Tool - Forbes | Coaching Leaders | Scoop.it
Paul Smith I recently spoke to Paul Smith, who is a consumer research executive, keynote speaker, corporate trainer, and author of Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire (AMACOM Books, August,...


I've been following Dan Schawbel for years and was delighted to find that he recently interviewed colleague Paul Smith at Proctor and Gamble about his new book on storytelling and leadership titled Lead With A Story.


This interview with Paul that Dan conducted is chock full of good information about the need for leaders to develop storytelling as a core competence. And tips on how companies can make storytelling part of their leadership practices.


What I love about Paul's book is his identification of 21 common leadership challenges where storytelling can help. He based his conclusions on his interviews with 75+ CEOs and executives at companies around the world.


If you want to know more about storytelling and leadership, read this article and then get the book (I have no affiliation with Paul or his publisher).


You will have more tools at your disposal than when you started!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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If You Don't Like Your Future, Rewrite Your Past -- Story Wisdom

If You Don't Like Your Future, Rewrite Your Past -- Story Wisdom | Coaching Leaders | Scoop.it

If you don't like how things are going, tell a different story. Sometimes strategic change just means taking something from the periphery — an anomaly, a demonstration, a small innovation — and redefining it as central.

 

Truer words could not be said!

 

When it comes to organizational storytelling, updating or rewriting a narrative is essential work sometimes. The stories we tell about ourselves and share -- whether as an enterprise, small biz, or nonprofit -- shape the results we experience. 

 

Want different results? Then shift your stories. Rewrite them (don't fabricate -- still be authentic) to emphasize different qualities. Or find new/different stories to tell altogether.

 

This is particularly important when, as the author Rosabeth Moss Kanter says, the current narratives inhibit rather than inspire.

 

This is a quick article with really good examples and important insights that I know you will enjoy.

 

So that leaves the following question on the table -- What biz stories do you carry that need to be rewritten? 

 

Read the full article here: http://blogs.hbr.org/kanter/2012/06/if-you-dont-like-your-future-r.html?awid=8310310616569395416-3271

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Curated by David Hain
People and Change consultant, 25 years experience in Organisation Development. Executive coach. Very experienced facilitator and team developer.