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A summary of John Payne's TED talk on decision making and information overload...
He uses a good example of information overload in decision making in talking about the 4 medical plans offered to him at the University – each of which had 33 different features such as additional costs for care and ambulance services. A second more common example is simply trying to select a mobile phone provider and plan – the options are dizzying and often hard to compare.
Via Alessandro Cerboni, Philippe Vallat