Excerpt from article on Social Media Examiner: "Your Facebook profile and Facebook business page can work together today.
On one hand, it’s important for a company to have a professional Facebook business page that’s in line with the company’s messaging, target audience and branding. But the way you use your Facebook personal profile can also play a role in the success of social media for your business, and this is often overlooked.
There are many ways you can leverage the activities in your personal profile to benefit your business and build relationships with current and past customers.
Here are 10 ways to leverage your personal Facebook profile for business. #1: Allow Follows to Your Personal Profile; #2: Celebrate Moments; #3: Catch People Doing Something Right; #4: Use Graph Search to Reach Influencers; #5: Tell Your Story; #6: Tag Your Company Photos; #7: Leave Facebook Voice Messages; #8: Give a Facebook Gift; #9: Find More Intel on the People You Want to Work With; #10: Set Up Facebook Lists;
Start thinking beyond the status update and take advantage of the enormous opportunities to leverage your personal profile for business to build stronger relationships with your professional contacts..."
I have just entered the world of blogging in a new way. I am getting over some of the weirdness of this form of communication, and starting to enjou myself a little bit. Into that sweet spot where the possibilities are opening before me, the pain if setup is getting behind, and the drudgery of needing to work for creating content has not yet hit.
Excerpt from the great article by Chris Garrett and published on Copyblogger: "How do you decide which content should be freely available and which content you ought to charge for? Of course the answers will differ between different industries, topics, businesses, and writers. First, we need to decide what your free content should do for you.
What can you achieve with free content? The reason you are putting together all these free articles, podcasts, videos, and presentations, is that you want to get attention that grows your business. With that in mind, here are some benefits that free content can provide for you, and the kinds of content that you should share:
- Free content can attract your specific target audience; - Free content can encourage sharing your ideas; - Free content can connect you with peers; - Free content can inform the audience of your value; - Free content can position you against competitors; - Free content can answer objections; - Free content can show proof and results; - Free content can provide more reasons “why”; - Free content can give a “free taste” that builds desire for the full meal; - Free content can tell your story to show people who you are as a person; - Free content can reward prospects for their attention;
Here’s when you should hoard information There is a circumstance where your information is worth holding back and providing only to paying customers. That is when:
1. People really want the information because it has significant value If the information could... - Provide a massive transformation in their life or business; - Make them a great deal of money; - Save them lots of time; - Make them more popular;
...then they will be much more willing to invest in your solution.
2. The information is difficult to acquire Yes, Google has exposed many things for free that had previously been knowledge reserved for the elite few. But that doesn’t necessarily mean that your prospect can find it, or that the information is even out there and indexed. Many of the thought leaders and gurus we know are in their positions because they hopped on a shiny new platform or tool and mastered it before anyone else.
Why people buy content Part of the reason people will pay is because of trust. It’s a weird psychological factor that people will trust education that they paid for more than something you gave away. The reason is because it has a higher perceived value, and also there is an implied “warranty.”
In addition... - People will pay for in-depth, step-by-step guidance; - People will pay for access and tailored advice; - People will pay for exclusivity; - People will pay for higher quality and better technology; - People will pay for experiences;
What you should never give away It’s difficult to give hard and fast rules, because for each of these ideas someone out there will be the exception. But in general here is what your free content should not be: - Free content shouldn’t be too complete; - Free content shouldn’t give too much of the “how”; - Free content shouldn’t provide free access; - Free content shouldn’t involve a high barrier to entry; - Free content shouldn’t cover advanced topics with many prerequisites; - Free content shouldn’t require hard work by the reader;
Bottom Line I don’t believe it is possible to be too helpful or too generous … provided you manage your time and energy, and that people know you are in business. As mentioned earlier, you can give away everything you know and still there will be people who want to hear it from you, and who will pay you to help them implement it. So share your best ideas, build your Minimum Viable Audience, and then make offers at the appropriate time. It works..."
Each point is analyzed with detailed information and external links.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.