Co-creation in health
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Co-creation in health
E-citizens, e-patients, communities in shaping e-health, health literacy.
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Rescooped by Giuseppe Fattori from PATIENT EMPOWERMENT & E-PATIENT
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The 10 Types of Patients I See in My Emergency Room

The 10 Types of Patients I See in My Emergency Room | Co-creation in health | Scoop.it
You’re sitting in the waiting room, icing your sore ankle. The teenager to your right is moaning and clutching his belly. The woman to your left is coughing into her mask. A stretcher rolls by with a man yelling at the top of his lungs. An ambulance arrives. You see...

Via Ginny Dillon, Lionel Reichardt / le Pharmageek
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Ginny Dillon's curator insight, March 18, 2014 10:50 PM

Well, does the truth hurt?

Rescooped by Giuseppe Fattori from BI Revolution
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Widgets - Why Creating A Content Network With Widgets Is A Blue Ocean via @HaikuDeck

Widgets - Why Creating A Content Network With Widgets Is A Blue Ocean via @HaikuDeck | Co-creation in health | Scoop.it
Creating a distributed content network with widgets is a vast blue ocean of low cost, high reward Internet marketing today. Won't be that way for long.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 15, 2013 2:48 PM

Writing a post for ScentTrail Marketing about widgetizing content marketing and wanted a quick @HaikuDeck to help explain. Why more Internet marketing teams aren't using widgets to create a conent network they OWN, can speak to directly and that provides instant feedback is beyond me. 

Rescooped by Giuseppe Fattori from Cancer Contribution
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Un nouveau site à l'attention des patients : FDA Patient Network - The FDA wants you!

Un nouveau site à l'attention des patients : FDA Patient Network - The FDA wants you! | Co-creation in health | Scoop.it
The Food and Drug Administration , acting on a law signed by President Obama in 2012, has launched the third phase of an initiative to increase patient participation in the regulation of drugs and medical devices.

Via EVELYNE PIERRON, Lionel Reichardt / le Pharmageek, Fabrice Vezin, Giovanna Marsico
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EVELYNE PIERRON's curator insight, April 24, 2013 9:22 AM

La FDA vient de lancer un  nouveau site à l'attention des patients "FDA Patient Network" afin de démystifier la lourdeur administrative de gestion des produits de santé (médicaments, dispositifs médicaux).


Sur ce site, le citoyen retrouve :

- comment les médicaments, dispositifs médicaux obtiennent leur autorisation de mise le marché

- des informations sur les essais cliniques


De plus, le citoyen peut:

- interagir avec la FDA (poser des actions, participer à des actions...)

- devenir un représentant de patient

- s'inscrire à une newsletter


De nombreuses options sont à découvrir sur ce site. Peut être cela pourrait être aussi une nouvelle vision aussi de nos autorités locales.

Rescooped by Giuseppe Fattori from Startup Revolution
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Creating Digital Marketing Ecosystems For Traffic & Money - Curatti.com

Creating Digital Marketing Ecosystems For Traffic & Money - Curatti.com | Co-creation in health | Scoop.it
Without revenue a small business is just a hobby.  So, how does a typical small business go about getting clients and revenue?

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 18, 2013 12:40 PM

Without revenue a small business is just a hobby.

Typical small business marketing follows a path of diminishing returns. 

 

Great Curatti.com post by @CogentCoach Michael Nelson. Agree, " Without revenue a small business is just a hobby." Also agree, " Typical small business marketing follows a path of diminishing returns", but have a thought to add there. 

Michael discusses the diminishing returns of a reference network that slowly decays out (from previous employer). Diminish returns also applies to many things Small to Medium Sized Business do to "advertise" their business. 

All the networking, advertising and hand wringing a SMB does WITHOUT a viable website / blog is diminished by more than half. The ONLY way to assure what you did today GROWS is to create a "getting bigger everyday" online presence (period, full stop). 

Important to find marketing that produces the opposite of "diminishing returns', marketing where you get MORE back from less effort over time. Michael describes this well too:

This saturation and frequency of use make digital marketing a great option for marketing and building relationships with your prospects and clients.


"While digital marketing is a great option, it is a confusing milieu of platforms, services, tools, etc.  Rather than chasing about trying to do a bit of everything, it’s best to create a system and measure your results.  When you get comfortable, you can add a bit more or expand your reach with your system."

"Create a system" or as P&G taught me all those years ago, "Work your plan" is important. Here are some tips for that system:

* Do a core set of activities DAILY.

* Always reserve 20% (or so) of your time to test new ideas, tools, websites, and partners. 
* Reserve another 20% of your time to respond to and curate content from your previously shared content. 
* Follow people who help you (since it is an online Thank You Note) and follow people you can learn from. 
* Keep life and business in balance and don't get discouraged since it can take months or a year before content marketing begins to scale. 
* Don't worry about "breaking" anything. Internet marketing is like building sand castles on the beach and the tide is always about to come in. 
* Learn to SURF trends, don't try and wrestle them. 

Great post and YES you must build a viable, sustainable and growing Digital Marketing Ecosystem if you want to do anything these days. 
Marty 

 


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Why Social Media Is David's Slingshot & How Threats Destroy Brands

Why Social Media Is David's Slingshot & How Threats Destroy Brands | Co-creation in health | Scoop.it

Does Arrogance Still Scale? Not so much...
I live in a loft in a renovated tobacco building. I thought it was appropriate to put the Story of Cancer Foundation in a renovated tobacco building. The Duke Alumni Office is our neighbor occupying the first floor and several buildings including our parking garage. 


Via Martin (Marty) Smith
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