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Co-creation in health
E-citizens, e-patients, communities in shaping e-health, health literacy.
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Rescooped by Giuseppe Fattori from Digital Pharma news
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Drug Companies Could Use EHR Systems for Targeted Marketing

Drug Companies Could Use EHR Systems for Targeted Marketing | Co-creation in health | Scoop.it

Pharmaceutical companies increasingly are using electronic health records to analyze patient data and market their products to consumers and physicians through advertisements and email campaigns.

 

Electronic health record systems could be used by pharmaceutical companies to market their products to physicians and consumers,Reuters reports.

 

Pharmaceutical companies historically have gathered patients' de-identified data from insurers, pharmacies and public records to improve their marketing strategies.

 

However, drug companies can collect and analyze data through EHR systems and use that information to reach out to consumers and doctors.

 


Via nrip, Rémy TESTON
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Rescooped by Giuseppe Fattori from Shared Decision Making
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New NEJM Perspectives Piece: Shared Decision Making to Improve Care and Reduce Costs

New NEJM Perspectives Piece: Shared Decision Making to Improve Care and Reduce Costs | Co-creation in health | Scoop.it

"A call to action for policy makers to take meaningful steps to implement what the authors call “the sleeper” shared decision making (SDM) provision of the Accountable Care Act (ACA) was just published in the New England Journal of Medicine (NEJM)."


Via Informed Medical Decisions Foundation
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