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3 Weeks to Agile Marketing Success: Lessons from a Product Manager | Kapost Content Marketeer

3 Weeks to Agile Marketing Success: Lessons from a Product Manager | Kapost Content Marketeer | content marketing | Scoop.it
Chronicling the Content Marketing Revolution

Via Thomas Faltin
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Why the Key to Content Marketing is Becoming a Digital Dandelion

Why the Key to Content Marketing is Becoming a Digital Dandelion | content marketing | Scoop.it
Take your great content marketing idea and make many smaller ideas out of it. This is atomizing your content, and Lowe's is a fantastic example.
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The 5 C’s of Effective Content Marketing

The 5 C’s of Effective Content Marketing | content marketing | Scoop.it
Just because everyone is doing content marketing doesn't mean it's easy. Learn the five most important tactics to build a successful content marketing strategy.
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How content marketing could kill PR

How content marketing could kill PR | content marketing | Scoop.it
There's an avalanche of brand-produced content out there, and a lot of it is crap. It's the PR pro's obligation to head it off to maintain (if not strengthen) good relationships with journalists.
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3 Strategies for Stretching Your Content Marketing Budget

3 Strategies for Stretching Your Content Marketing Budget | content marketing | Scoop.it
Content production that exceeds our audience's ability to consume it isn't new, but it does present a growing challenge for content marketers to use their resources wisely when creating content and...
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Ten Brilliant Marketing Minds, One Mindset | Social Media Today

Ten Brilliant Marketing Minds, One Mindset | Social Media Today | content marketing | Scoop.it
I present to you a group of content marketing leaders. Ten marketing minds you should tune into to learn from, gather valuable points of view and sharpen your skills.
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50% Of Content Marketing Efforts Are A Waste, And Why That's Good For You - Business 2 Community

50% Of Content Marketing Efforts Are A Waste, And Why That's Good For You - Business 2 Community | content marketing | Scoop.it
Business 2 Community 50% Of Content Marketing Efforts Are A Waste, And Why That's Good For You Business 2 Community 59% of advertising & Fortune 500 leaders do not believe their digital talent has the skills necessary to be very successful in...
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Why developers should use content marketing

Providing useful information, boosting social media presence and building a good SEO ranking are all reasons why developers should use content marketing.
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How Content Marketing Helps Your SEO - Business 2 Community

How Content Marketing Helps Your SEO - Business 2 Community | content marketing | Scoop.it

How Content Marketing Helps Your SEO | Business 2 Community - Search engine optimization is the organic way of getting traffic to your website through...

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How Effective is Your Content Marketing? [Infographic] - Business 2 Community

How Effective is Your Content Marketing? [Infographic] - Business 2 Community | content marketing | Scoop.it
How Effective is Your Content Marketing? [Infographic]
Business 2 Community
In this infographic, we break down the Impact of Effective Content Marketing on your demand gen and lead nurturing goals.
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A Content Marketing Plan Can't Focus on Both Lead & Demand ...

A Content Marketing Plan Can't Focus on Both Lead & Demand ... | content marketing | Scoop.it
Lead generation and demand generation are important, but separate, strategies. Learn how a content marketing plan can drive both goals effectively over time.
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The Most Effective Content Marketing Tip Ever | Feldman Creative

The Most Effective Content Marketing Tip Ever | Feldman Creative | content marketing | Scoop.it

Sorry. I’ve been toting this one around in my pack for a while now and haven’t yet shared it with you. Here you go, the most effective content marketing tip you can possibly ever hope to hear.

Answer your prospects’ top 30 questions.

That’s it. Do it and enjoy the magic.

 

I’ll expand on the idea ever-so-slightly…

 

Your prospects aren’t going to buy your stuff until they get the answers they seek. Listen closely to the questions. Write them down. Then make each question the title of a blog post and publish the answers....


Via Jeff Domansky
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Nicoline Maes's curator insight, January 24, 2014 10:12 AM

Beantwoord de vragen van je klanten. DE beste en simpelste contentmarketing #tip EVAH. Het gaat niet om jou! #Content

Valerie Sing's curator insight, January 29, 2014 2:35 AM

A 90/90/30 rule to creating blog posts. 90 pieces of content (30 blog posts, 30 videos, 30 podcasts) in 90 days based on 30 questions. Writing posts are easy enough, but to achieve this means getting up to speed with your video and podcasting skills.

Marie Clement's curator insight, January 29, 2014 10:00 AM

This makes perfect sense - it's all about knowing your customers and communicating with themin a way that they respond to and content is key!

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How Twitter Is Used In Content Marketing - Business 2 Community

How Twitter Is Used In Content Marketing - Business 2 Community | content marketing | Scoop.it
How Twitter Is Used In Content Marketing
Business 2 Community
How Twitter Is Used In Content Marketing image howtwitterisusedincontentmarketing Businesses use social media as a branding tactic to improve company growth.
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The Communicators' Role in Content Creation

The Communicators' Role in Content Creation | content marketing | Scoop.it
Seventy-eight percent of CMOs think custom content is the future of marketing. What can communicators do when there is no hard news to shape content?
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CMO 2014: Is Your Team Executing Content Marketing Or Pitching Content?

CMO 2014: Is Your Team Executing Content Marketing Or Pitching Content? | content marketing | Scoop.it
Chief Marketing Officers today must ensure their teams are distinguishing between content marketing and out of control marketing and pitching of content. (CMO 2014: Is Your Team Executing Content Marketing Or Pitching Content?
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2014 Set to Be a Blowout Year for Content Marketing - Vertical Measures (blog)

2014 Set to Be a Blowout Year for Content Marketing - Vertical Measures (blog) | content marketing | Scoop.it
Business 2 Community
2014 Set to Be a Blowout Year for Content Marketing
Vertical Measures (blog)
Content Marketing seems like a relatively new concept. But it's not.
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How to Create Magnetic Marketing Content

How to Create Magnetic Marketing Content | content marketing | Scoop.it
How would you like to be able to create content so desirable that people can’t help but take you up on your incredible offer?
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Content Marketing Strategies For Real-life Business

Content Marketing Strategies For Real-life Business | content marketing | Scoop.it
Content Marketing, content marketing, content marketing. It's all the buzz these days right? But what is it? How does it work?

Via Ron Sela
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Ron Sela's curator insight, October 6, 2013 10:33 PM

Content Marketing Strategies For Real-life Business

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Online Content Marketing in 2014: 5 Big Shifts in Store - Business 2 Community

Online Content Marketing in 2014: 5 Big Shifts in Store - Business 2 Community | content marketing | Scoop.it
Online Content Marketing in 2014: 5 Big Shifts in Store Business 2 Community Online Content Marketing in 2014: 5 Big Shifts in Store image 2014 online content marketing As we begin the new year, the predictions, assumptions and insights have...
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How to Measure Your Content Marketing Success

How to Measure Your Content Marketing Success | content marketing | Scoop.it
Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. Keyword-optimized blog posts, white papers, press releases, articles, and social media...
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B2B Content Marketing Strategy Checklist | Velocity Partners | Velocity Partners

B2B Content Marketing Strategy Checklist | Velocity Partners | Velocity Partners | content marketing | Scoop.it
Great content marketing starts with a sharp content marketing strategy. This Checklist will help you sharpen yours. (Build your marketing strategy with this superb guide. An amazing resource from @Velocitytweets!
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The 5 W's for Great Content Marketers - Search Engine Journal

The 5 W's for Great Content Marketers - Search Engine Journal | content marketing | Scoop.it
The 5 W's for Great Content Marketers
Search Engine Journal
questions 637x637 The 5 W's for Great Content Marketers It's not just what you want to say, however intriguing or laudable you believe that is.
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The Rise Of Visual Storytelling | B2B Marketing Insider

The Rise Of Visual Storytelling | B2B Marketing Insider | content marketing | Scoop.it
The social, mobile Web has disrupted businesses in more ways than most people realize.
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The Basics of Content Marketing

The Basics of Content Marketing | content marketing | Scoop.it
With Google stressing more and more on the quality of the content, all businesses had better brush up on their content marketing strategies. Let us go back to the basics of content marketing to get a better hang of it.

Via Thomas Faltin
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Tonia Wall's curator insight, January 22, 2014 1:53 PM

#contentmarketing is key to all SaaS businesses!

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How Social Media Influences Purchase Decisions - Business 2 Community

How Social Media Influences Purchase Decisions - Business 2 Community | content marketing | Scoop.it

Social media is growing and no online marketer can now ignore the importance of social media. Comversion optimization company Invesp has published a new infographic covering the impact of social media on purchase behavior.

 

According to the infographic, 71% of consumers make decisions based on social media referrals and 40% of social media users have purchased an item after sharing it on their social networks. In terms of ability to influence purchases, Facebook leads at 30.8% followed by Youtube (27 %) and Linkedin (27%) . After marking an item as favorite, 50% of social media purchases takes places within a week whereas 80% of purchases takes place in less than 3 weeks. Please check the infographic below for complete facts.

 




Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, January 23, 2014 10:03 AM

A useful #Infographic that summarizes stats relative to five key questions about consumers, #brands, the use of #socialmedia, and how its use may affect purchase decisions.

Greg Bonsib's curator insight, January 24, 2014 3:34 PM

71% of consumers make decisions based on social media referrals

greer harrison's curator insight, October 2, 2014 5:01 AM

Posting positive product feedback on social media will most likely influence consumer-purchasing behaviour.