Content Strategy
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Content Strategy
Content strategy for businesses and non-profits
Curated by Danièle Adler
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Should You Write Long Pages or Short Pages?

How long should your pages be? People talk a lot about long copy - but it doesn't always work. Read this to see when (and why) to use long pages vs short.
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How to write engaging newsletter articles in 7 easy steps

How to write engaging newsletter articles in 7 easy steps | Content Strategy | Scoop.it
When I recently asked for guest post submissions, I had no idea what I'd get. Well, what I got was nothing short of amazing. It appears that I have some
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Here’s How Bestselling Author CJ Lyons Writes - Copyblogger

Here’s How Bestselling Author CJ Lyons Writes - Copyblogger | Content Strategy | Scoop.it
Bestselling author CJ Lyons shares her pre-game writing ritual, the power of deadlines, and her frustration with Facebook as an author platform.
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How to Immediately Become a More Productive (and Better) Writer - Copyblogger

How to Immediately Become a More Productive (and Better) Writer - Copyblogger | Content Strategy | Scoop.it
What if I told you that you only need to change one thing -- one small thing -- to achieve your goal of becoming a better writer?
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15 Must-Know Copywriting Techniques

15 Must-Know Copywriting Techniques | Content Strategy | Scoop.it
Image source If you ever want to make the ranks of master copywriter, there are some things you need to have down pat — like these 15 copywriting techniques. A true champion copywriter knows how to…
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We Analyzed Nearly 1 Million Headlines. Here’s What We Learned

We Analyzed Nearly 1 Million Headlines. Here’s What We Learned | Content Strategy | Scoop.it
This is guest post by Garrett Moon, Founder at CoSchedule Here at CoSchedule, we help our customers plan their blog and social media content on a single drag

Danièle Adler's insight:

add your insight...

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Master This Storytelling Technique to Create an Irresistible Content Series - Copyblogger

Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.
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5 Key Elements of a Successful Content Marketing Strategy

5 Key Elements of a Successful Content Marketing Strategy | Content Strategy | Scoop.it
As a content marketing consultant for several tech startups and small businesses, I’ve seen a steep rise in the number of companies who’re now taking content marketing much more seriously and und…
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Become the Best Ghost Blogger Ever in 30 Minutes Flat

Become the Best Ghost Blogger Ever in 30 Minutes Flat | Content Strategy | Scoop.it
Wondering how great ghost bloggers capture their client's voice? Here's a simple trick that will have clients loving your posts.
Danièle Adler's insight:

Great tips for mastering ghost blogging!

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5 Subtle Writing Strategies That Drive Email Signups - Copyblogger

5 Subtle Writing Strategies That Drive Email Signups - Copyblogger | Content Strategy | Scoop.it
You want readers to sign up for your email list -- it's protection against Google. Here are five writing strategies that work for driving email signups.
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Double Your Facebook Likes in 10 Minutes a Day [Infographic]

Double Your Facebook Likes in 10 Minutes a Day [Infographic] | Content Strategy | Scoop.it
Getting more Facebook likes through these 7 daily activities will improve your Facebook Page engagement and drive leads and sales.
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Boost Sales With These 7 Social Media Steps

Boost Sales With These 7 Social Media Steps | Content Strategy | Scoop.it
After you get started, here is what you should do to build your brand online.
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Turning Content from 'Meh' to Wow With Storytelling

Turning Content from 'Meh' to Wow With Storytelling | Content Strategy | Scoop.it
With the increase of blogs popping up and search engines putting more emphasis on content, entrepreneurs need to focus on staying above the crowd. One way is...
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How Successful Writers Curate Ideas - Copyblogger

How Successful Writers Curate Ideas - Copyblogger | Content Strategy | Scoop.it
How do you create, maintain, and use a catalog of great ideas? That is the subject of today's episode of The Lede.
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3 Invisible Elements Your Sales Page Needs to Convert (One is Truly Unique) - Copyblogger

3 Invisible Elements Your Sales Page Needs to Convert (One is Truly Unique) - Copyblogger | Content Strategy | Scoop.it
If you think copywriting is only about words, think again. Sean D'Souza helps you incorporate three critical, yet invisible, elements into your sales pages.
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How to Close With Style - Copyblogger

How to Close With Style - Copyblogger | Content Strategy | Scoop.it
This week on The Lede, we take one more big step in our podcast journey through the essential elements of a blog post: How to close with style.
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Introduction to Lean Content: London Agile Content Meetup

Introduction to Lean Content: London Agile Content Meetup | Content Strategy | Scoop.it
How the Lean Startup can help us produce better content quicker and cheaper.

Via Ally Greer
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Ally Greer's curator insight, June 3, 2014 6:43 PM

Here's a summary of a talk presented by Tom Hewitson at the London Agile Content meetup.


He does a great job relating the lean startup methodology to content strategy and I'm super excited to see the ideas spreading across the ocean!

Brian Fanzo's curator insight, June 3, 2014 6:58 PM

Rapid creation, curation, collaboration... the goal is product content quick!  Love it! 

Ken Schneider's curator insight, June 4, 2014 10:35 PM

Lean is always better; except for Kobe Beef, but in business fat is so 90's! This article is a good share.

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How to Write Damn Good Sentences - Copyblogger

How to Write Damn Good Sentences - Copyblogger | Content Strategy | Scoop.it
In this episode of The Lede, Demian Farnworth imparts his vast wisdom to teach you what makes a good sentence a damn good sentence.
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7 Ways to Simplify Complex Content While Maintaining Sophistication and Nuance - Copyblogger

7 Ways to Simplify Complex Content While Maintaining Sophistication and Nuance - Copyblogger | Content Strategy | Scoop.it
Do you have trouble simplifying a complicated message? Try these seven tips that help convey complex content.
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Beyond Niches: Tap Into This Psychological Driver to Create the Ultimate Message - Copyblogger

Beyond Niches: Tap Into This Psychological Driver to Create the Ultimate Message - Copyblogger | Content Strategy | Scoop.it
Do you know how to create a message that resonates with your audience's beliefs, attitudes, and behaviors? Learn how to harness the power of the worldview.
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How to Write Great Subject Lines for Your Marketing Emails - Tuts+ Business Article

How to Write Great Subject Lines for Your Marketing Emails - Tuts+ Business Article | Content Strategy | Scoop.it
You've created an email list because you want to communicate with your customers. For that to happen, your subscribers must open your emails. Effective subject lines get your emails opened. So how can you write effective subject lines? | Tags: Email, Marketing, Communication, Writing
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How to Tell a Seductive Story - Copyblogger

How to Tell a Seductive Story - Copyblogger | Content Strategy | Scoop.it
How do you give readers what they want? By using the art of seduction to tap into their emotions and compel them toward positive action.
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How to Write a Magnetic Headline (in Under 15 Minutes) - Copyblogger

How to Write a Magnetic Headline (in Under 15 Minutes) - Copyblogger | Content Strategy | Scoop.it
Jerod Morris and Demian Farnworth deliver a series of actionable tips and advice that you can implement immediately to become a better headline writer ... right now.
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6 Key Shifts in Thinking About Social Media

6 Key Shifts in Thinking About Social Media | Content Strategy | Scoop.it
Findings of a new report show that while there are some constants in social media, marketers are switching up certain important philosophies.
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Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us.

Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us. | Content Strategy | Scoop.it
A few weeks ago someone sent me a link to the BuzzSumo website. It is a gold mine of data regarding what content is the most shared across any topic. Cha-Chin
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