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CMO Smarts
Ideas and insights for senior marketers
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Can Omni-Channel Retail Combat Showrooming? - Forbes

Can Omni-Channel Retail Combat Showrooming? - Forbes | CMO Smarts | Scoop.it
In the late 90’s, the e-commerce revolution was upon us and it would come to realize many speed bumps and growing pains to get to the point where we know it today.
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Become A Leader Others Want To Follow - Forbes

Become A Leader Others Want To Follow - Forbes | CMO Smarts | Scoop.it
Mutuality—not exploitation—will make you a better boss In a previous article, which asked if your boss is a parasite, I exposed the worst of behaviors as a caricature of a dreadful management style.
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Follow The Money To The CMO | B2Bbloggers.com

Follow The Money To The CMO | B2Bbloggers.com | CMO Smarts | Scoop.it
Marketing leadership is undergoing an evolution. The CMO’s budget is surging and the CIO’s is receding. What does this mean for you, the CMO?
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Social Media for B2B Branding: Why Smart Marketers Use It

Social Media for B2B Branding: Why Smart Marketers Use It | CMO Smarts | Scoop.it
We address why businesses operating in the B2B space should take social media seriously and more importantly - how to leverage social media to build a B2B brand.
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Is Social Media the Death of Branding? | Social Media Today

Is Social Media the Death of Branding? | Social Media Today | CMO Smarts | Scoop.it
I cringed the other day when I saw a post claiming that brands were dead.
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Executive Outlook, Mastering Technology-Driven Marketing Solutions - What They Think

Executive Outlook, Mastering Technology-Driven Marketing Solutions - What They Think | CMO Smarts | Scoop.it
Executive Outlook, Mastering Technology-Driven Marketing SolutionsWhat They ThinkWith the theme, "Using Marketing and Technology to Innovate and Thrive," this year's EXECUTIVE OUTLOOK promises a dynamic conference that will provide attendees with ...
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Mid-Size CEOs: What Can A CMO Do For You?

Mid-Size CEOs: What Can A CMO Do For You? | CMO Smarts | Scoop.it

The role of chief marketing officer is arguably the most misunderstood and least consistent of the C-suite. Everyone thinks they understand marketing, yet when it comes to defining what a chief marketer does, the specs vary widely.

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As CEO, Are You Putting Your Best Face Forward? - Forbes

As CEO, Are You Putting Your Best Face Forward? - Forbes | CMO Smarts | Scoop.it
Taking a proactive approach to your CEO branding resonates with company customers, stakeholders and vendors alike.
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Managing Your Moods For More Effective Leadership

Managing Your Moods For More Effective Leadership | CMO Smarts | Scoop.it
Before people bond with you, they will want to know you are dependable and predictable; calmness contributes to those perceptions, and agitation and stress send the opposite message.
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Is Your Leadership Showing?

Is Your Leadership Showing? | CMO Smarts | Scoop.it

Do you look and act like a leader? Here are five ways to get started.

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When to Change a Winning Strategy

When to Change a Winning Strategy | CMO Smarts | Scoop.it
Companies need to be able to grow in more than just one way - however successful they have been.
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Former Yahoo Marketing Head Joins Skype as CMO - Kara Swisher ...

Former Yahoo Marketing Head Joins Skype as CMO - Kara Swisher ... | CMO Smarts | Scoop.it
Elisa Steele, who worked at Yahoo under former CEO Carol Bartz, will report directly to Skype President Tony Bates and oversee Skype's global brand for the Microsoft-owned unit.
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The Future of Less: Marketers are joining forces with the CIO

The Future of Less: Marketers are joining forces with the CIO | CMO Smarts | Scoop.it
A decade ago this type of collaboration was unthinkable. A company's chief marketing officer developed novel brand campaigns for key customer groups -- in Aetna's case, the employers who subscribe to its plans.
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MarketingProfs Rethinking the CMO to deliver increased value - st...

Excellent - and very detailed - presentation on the changing role of the CMO.

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Are You Leading Your People, or Just Running a Company?

Are You Leading Your People, or Just Running a Company? | CMO Smarts | Scoop.it

Not just for CEOs...Best-selling leadership author Simon Sinek explains 5 ways to really look after your employees.

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The Pressure is on for CMOs to Evolve - Fast | Fresh Sprouts

The Pressure is on for CMOs to Evolve - Fast | Fresh Sprouts | CMO Smarts | Scoop.it
If you're a marketing leader, it doesn't matter whether your title is CMO, EVP, SVP or Director. Whatever they call you, you're in the hot seat and you know it.
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The Problem with Marketing Today: Prioritizing Too Many Strategies

The Problem with Marketing Today: Prioritizing Too Many Strategies | CMO Smarts | Scoop.it
CMOs and marketing professionals today are prioritizing too many strategies, stretching budgets too thin and failing to focus talent, money.
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3 Strategies for Social Media Marketing Success for Business to ...

3 Strategies for Social Media Marketing Success for Business to ... | CMO Smarts | Scoop.it
There are many misconceptions regarding social media among B2B marketers. Among the most common is from people who feel that social, while interesting, is best suited for B2C brands. Fact is, there are many B2B ...
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How Finding “Exceptions” Can Jump Start Your Social Initiative

How Finding “Exceptions” Can Jump Start Your Social Initiative | CMO Smarts | Scoop.it
Many senior executives still think of social media as something you do after hours for fun, says John Hagel, co-chairman of the Deloitte Center for the Edge — they haven't bought into the idea that social can drive the core performance of the...
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Five Challenges For Tomorrow's Global Marketing Leaders - Forbes

Five Challenges For Tomorrow's Global Marketing Leaders - Forbes | CMO Smarts | Scoop.it

CMOs are struggling to adapt to a world that has fundamentally changed over the course of their careers.

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The benefits of responding to customers on social media

The benefits of responding to customers on social media | CMO Smarts | Scoop.it
Are your executives or clients wary about investing in social media? This infographic shows the power—and return on investment—of engaging with people online.
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As the mercury rises, don't let your business cool down. | Fresh Sprouts

As the mercury rises, don't let your business cool down. | Fresh Sprouts | CMO Smarts | Scoop.it
It's nice when business is hot, hot, hot, but when summer comes, it's easy to lose focus on new business. Here are three ways to mid-summer slowdown.
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The rise of the chief culture officer - Fortune Management

More companies are looking to have someone around to keep an eye on their culture, but doing it well takes more than just adding an additional office in the C-Suite.
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Social Media for Manufacturers: An Important Marketing Tool ...

Social Media for Manufacturers: An Important Marketing Tool ... | CMO Smarts | Scoop.it
More and more manufacturers are expressing interest in social media marketing and are experiencing how it increases brand awareness and generates leads. At NIST MEP's Manufacturing Innovation Conference 2012 in ...
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CMO Close-Up with Lisa Dreher, VP-marketing and business development ... - BtoB Magazine

CMO Close-Up with Lisa Dreher, VP-marketing and business development ... - BtoB Magazine | CMO Smarts | Scoop.it
CMO Close-Up with Lisa Dreher, VP-marketing and business development ...BtoB MagazineLogicalis Group, based outside London, is an international IT solutions and managed-services provider that designs, builds and supports information and...
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