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5 Success Factors for Social Business - Digital Doughnut

5 Success Factors for Social Business - Digital Doughnut | CMO Smarts | Scoop.it
How do you transform your organization into a real social business? There are five key success factors that can make or break social media success.
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Virgin America's Safety Video Creates A Shockingly Brilliant Customer Experience

Virgin America's Safety Video Creates A Shockingly Brilliant Customer Experience | CMO Smarts | Scoop.it
Customer experience is the main reason Virgin America developed a following whose passion rivals that of Apple fans.
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How To Get J. Crew CEO Mickey Drexler On The Phone

How To Get J. Crew CEO Mickey Drexler On The Phone | CMO Smarts | Scoop.it
J. Crew CEO Mickey Drexler (AP Photo/Seth Wenig) This post was authored solely by Chris DeRose “Sorry, I couldn’t answer your call earlier. I just hung up with the CEO of J. Crew.” So began an entirely unexpected conversation with my wife, Elizabeth.
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Merkle Executive Survey: Effective Customer Relationship Marketing Drives ... - Fort Mills Times

Merkle Executive Survey: Effective Customer Relationship Marketing Drives ...
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A Strategic Map for Better Use of Content Marketing Technologies

A Strategic Map for Better Use of Content Marketing Technologies | CMO Smarts | Scoop.it
The list of technologies and tools designed to facilitate some part of the content marketing process continues to grow and adapt. Check out our strategic mapping to see how these marketing software...
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Note to executives: Your employees are completely in the dark - Fortune Management

Note to executives: Your employees are completely in the dark - Fortune Management | CMO Smarts | Scoop.it
Workers who aren’t sitting at desks -- often the ones dealing directly with customers -- say they don’t get enough information from the top.
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Redefining Brand Loyalty

Redefining Brand Loyalty | CMO Smarts | Scoop.it
A couple of posts by Steve Olenski caught my eye the other day. I first took note of The Most Powerful Brand Ambassadors In The World May Not Be Brand Loyal and then his related post, Is Brand Loya...

Via beyondthearc
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8 Signs You're a Control Freak

8 Signs You're a Control Freak | CMO Smarts | Scoop.it
You might not know it, but your controlling behaviors are making your employees batty. Here are a few ways to ease up already.
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Social Media and Content Marketing | Predictions for 2013

Social Media and Content Marketing | Predictions for 2013 | CMO Smarts | Scoop.it
There is no better way to start off December than to look ahead to next year. With that, we share our Social Media and Content Marketing Predictions for 2013.
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U.S. Clarifies Antibribery Law > helpful info for global marketers

U.S. Clarifies Antibribery Law > helpful info for global marketers | CMO Smarts | Scoop.it
The U.S. government issued guidance on the Foreign Corrupt Practices Act in response to complaints from corporations that the antibribery law is ambiguous.
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Study: ‘Digitally mature’ companies are more profitable | Articles | Home

Study: ‘Digitally mature’ companies are more profitable | Articles | Home | CMO Smarts | Scoop.it
A years-long study of more than 400 companies shows that the ones embracing social saw significant boosts in their profits.
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Business Strategy Advice from Michael Porter: Differentiation Matters

Business Strategy Advice from Michael Porter: Differentiation Matters | CMO Smarts | Scoop.it
CEOs concentrate too much time on pursuing operational effectiveness, and not enough on strategic differentiation, says Michael Porter.
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If You Aren't Telling Stories, You Aren't Getting Through

If You Aren't Telling Stories, You Aren't Getting Through | CMO Smarts | Scoop.it
Why the savviest brand marketers are thinking more and more like journalists.
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Revenue: The one marketing metric that matters - BtoB Magazine

Revenue: The one marketing metric that matters - BtoB Magazine | CMO Smarts | Scoop.it
Revenue: The one marketing metric that matters
BtoB Magazine
The very first step the marketing team must take is to build an annual market plan.
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How CMO 2.0 is Gaining Star Power - Forbes

How CMO 2.0 is Gaining Star Power - Forbes | CMO Smarts | Scoop.it
How CMO 2.0 is Gaining Star Power
Forbes
Big data has unleashed a “CMO 2.0” role transformation and some 48 percent of the 1,700 CMOs surveyed recently by IBM said they don't feel prepared for it.
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Using B2B Social Media to Create a Brand-Building Customer Experience

Using B2B Social Media to Create a Brand-Building Customer Experience | CMO Smarts | Scoop.it
As I was doing research for an upcoming presentation on digital branding, I came across some interesting stats that I believe have big implications for B2B marketers.
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The Omni-Channel Retail Experience, or How Kay and Jared Jewelers Upped Sales 49%

The Omni-Channel Retail Experience, or How Kay and Jared Jewelers Upped Sales 49% | CMO Smarts | Scoop.it
Marketing Strategy - As consumers become increasingly more connected, so too will multiple shopping channels. The industry has dubbed this shift the omni-channel experience. Here's how, by embracing this approach, two brands significantly ...
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CMO Spend: Connecting the Digital Dots | Gartner Inc.

Gartner surveyed over 200 marketers from U.S.-based companies with more than $500 million in annual revenue, across six industries, to understand how they are allocating their budgets and which activities are contributing to their success.
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Going Viral: Wharton Prof Explains Why & How

Going Viral: Wharton Prof Explains Why & How | CMO Smarts | Scoop.it
A new book looks into why certain products go viral and explains how well-planned social media can unleash almost any product's contagiousness.
Joellyn Sargent's insight:

Emotions matter in marketing...

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10 New Year's resolutions for leaders | SmartBlogs

10 New Year's resolutions for leaders | SmartBlogs | CMO Smarts | Scoop.it
Having trouble coming up with a good New Year’s leadership resolution? Here’s a list of 10 to pick from. These are things that leaders know they should
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Web Analytics Scorecards--a CMO's Best Friend

Web Analytics Scorecards--a CMO's Best Friend | CMO Smarts | Scoop.it
A scorecard is a great way to show progress on tactics and hold your team accountable. Here's what yours should look like.
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Betting on a Filthy Name to Bring Home the Bacon

Betting on a Filthy Name to Bring Home the Bacon | CMO Smarts | Scoop.it
The risk of offending or confusing prospective customers doesn't stop businesses like Sofa King Juicy Burger from using provocative names...
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5 Success Factors for Social Business - Digital Doughnut

5 Success Factors for Social Business - Digital Doughnut | CMO Smarts | Scoop.it
How do you transform your organization into a real social business? There are five key success factors that can make or break social media success.
more...
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