Marketing Strategy - As consumers become increasingly more connected, so too will multiple shopping channels. The industry has dubbed this shift the omni-channel experience. Here's how, by embracing this approach, two brands significantly ...
Gartner surveyed over 200 marketers from U.S.-based companies with more than $500 million in annual revenue, across six industries, to understand how they are allocating their budgets and which activities are contributing to their success.
J. Crew CEO Mickey Drexler (AP Photo/Seth Wenig) This post was authored solely by Chris DeRose “Sorry, I couldn’t answer your call earlier. I just hung up with the CEO of J. Crew.” So began an entirely unexpected conversation with my wife, Elizabeth.
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