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Fangs And Fishnets For The Win: 'Goth Barbie' Is Monstrously Successful : NPR

Fangs And Fishnets For The Win: 'Goth Barbie' Is Monstrously Successful : NPR | CMO News to Go | Scoop.it
Barbie sales have slumped. But Monster High is doing great. That's another line of dolls from Mattel — imagine even skinnier Barbies that look like they've been designed by Tim Burton.

Via k3hamilton
Jennifer Beever's insight:

This is so interesting. Mattel's Barbie sales are dropping, but according to Cathy Cline who is in charge of marketing for Mattel's girls' brands, company "sales have surged 56 percent this year, thanks to Monster High. 'And it's also one of the fastest growing brands within the entire toy industry,' "

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XYEYE's curator insight, July 19, 2013 12:35 PM
Seriously finally Barbie grew up and joined the 21st century. I thought the drag queen Barbie broke the mold last year and that was awesome, this takes it further.
Linda Alexander's comment, July 20, 2013 9:54 AM
I recently viewed a site that had a Barbie that was actually in true proportion to women and girls sizes. I HAD believed there is a lot of 21st Century backlash to giving little girls Barbies, but guess Mom's are more okay with their children modeling monsters versus the pink, overly skinny clothed glam girls. It says something (I think)?
Asil's curator insight, July 20, 2013 8:04 PM

These remind me of the Bratz dolls [http://www.bratz.com/] that MGA scored big with in the 2000s.  Looks like Bratz is getting on the 'goth' craze with their new Witches line [http://www.bratzillaz.com/]. ;

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News about the role of CMOs (Chief Marketing Officers) and the challenges they face
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The Rapidly Increasing Influence Of B2B Marketers

The Rapidly Increasing Influence Of B2B Marketers | CMO News to Go | Scoop.it
Shutterstock I’ve recently interviewed several CMOs (see list below). One thing I’ve noticed is that the role of the B2B CMO has changed drastically over the past decade. In many firms, sales historically ruled the roost as they owned customer understanding, relationship development, and the process to drive superior outcomes. However, technology-enabled consumer [...]
Jennifer Beever's insight:
Interesting interview with Margaret Molloy, Global CMO and Head of Business Development at Siegel+Gale. While B2B CMOs are still challenged by being too much tethered to Product or Sales instead of company leadership, she mentions an opportunity for  B2B CMOs to work with employees to help them carry the brand through the company culture. That showcases the need for the CMO to incite change in an organization and provide new insights to leadership to brand their company in an authentic way - through employees and the company story.
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Best and Worst Ads of 2016:



The Things We Can’t Unsee

Best and Worst Ads of 2016:<br/>		<br/>			<br/>		<br/>	The Things We Can’t Unsee | CMO News to Go | Scoop.it
Best and worst ads of 2016: From the puppymonkeybaby for Mountain Dew Kickstart to Taco Bell’s giant taco-head selfies, advertising was asking us to think too hard.
Jennifer Beever's insight:
Check out the best and worst ads from 2016 - note that the "best" ads involved interaction via social media or a real time experience as in the Lockheed Martin virtual reality campaign. The worst involved brands not realizing they were insulting stakeholders based on race, gender, etc.
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The battle between Tesla and your neighborhood car dealership

The battle between Tesla and your neighborhood car dealership | CMO News to Go | Scoop.it
Elon Musk is making inroads persuading more states to allow selling directly to consumers.
Jennifer Beever's insight:
Another industry disrupted? This time it's car dealerships, which have been lobbying to prevent Tesla from selling direct to consumers in several states. It's an interesting development, since consumers have disliked (hated?) the process of buying cars through dealers for many years.
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Martech and marketing technologists go mainstream — 3 key stats | CustomerThink

Martech and marketing technologists go mainstream — 3 key stats | CustomerThink | CMO News to Go | Scoop.it
The Chief Marketing Technologist role is an increasing in organizations that are successful in marketing.
Jennifer Beever's insight:
Chief Marketing Officer (CMO) or Chief Marketing Technologist (CMT) ?? - the fact remains you need strategy, creativity, technology, and analytics, no matter what the title is.
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Unilever Wants Us To 'Rethink Recycling'

Unilever Wants Us To 'Rethink Recycling' | CMO News to Go | Scoop.it
Unilever Wants Us To 'Rethink Recycling' - 04/20/2016
Jennifer Beever's insight:
Unilever hopes to raise consumer awareness about recycling bath product packaging. It appears to be a good campaign for the brand.
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Why Social Selling Will Soon Just Be...Selling - RAIN Group

Social selling is not a panacea. It won't magically make you any better at the bread-and-butter aspects of selling like connecting with buyers, demonstrating impact, and overcoming objections.
Jennifer Beever's insight:
Social media marketing, social selling, are just tools for marketing communication. And with more and new tools, it's now more important than ever to do your marketing due diligence and research, have a strategy and plan, and execute well.
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Smart shopping startup FiveStars turned down VC money and almost died — now it's worth hundreds of millions

Smart shopping startup FiveStars turned down VC money and almost died — now it's worth hundreds of millions | CMO News to Go | Scoop.it
Victor Ho and his co-founder Matt Doka knew...
Jennifer Beever's insight:
Following the marketing intelligence that it is many times more expensive to acquire a new customer than retain an existing one, this start up brings an app to automate customer loyalty for small businesses. Very smart.
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How Brands Illustrate the Holidays Now

How Brands Illustrate the Holidays Now | CMO News to Go | Scoop.it
How do you represent the holidays of today in your visual communications? Here are some trends to consider to ensure your holiday imagery feels of the moment.
Jennifer Beever's insight:
Intimacy; giving back; travel; gathering; furry friends; handmade gifts are six trends in depicting the holidays
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Facebook's 'What's On Your Mind?' Was the Most-Viewed Video Campaign of 2015: See the Top 10

Facebook's 'What's On Your Mind?' Was the Most-Viewed Video Campaign of 2015: See the Top 10 | CMO News to Go | Scoop.it

Check See the top 10 viral campaigns of 2015

Jennifer Beever's insight:

Check out this year's top videos - the first two are great.

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Cross-Channel Engagement: The Next Big Thing In CPG 09/14/2015

Cross-Channel Engagement: The Next Big Thing In CPG 09/14/2015 | CMO News to Go | Scoop.it
Cross-Channel Engagement: The Next Big Thing In CPG - 09/14/2015
Jennifer Beever's insight:

B2B Marketers can learn from B2C as many are using creative ways to integrate traditional with digital marketing to create cross-channel engagement. I love the Mondalez' Sour Patch Kids campaign in which they sponsor musicians living accommodations while they are on the road. Brilliant! Musicians are big on social media and often have many followers. Helping others, adding value, are better messages than a straight sales pitch.

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CMO Council Study Finds Marketers Are Failing To Leverage Visual Content For Enriched Customer Engagement. | Press Release

CMO Council Study Finds Marketers Are Failing To Leverage Visual Content For Enriched Customer Engagement. | Press Release | CMO News to Go | Scoop.it
Press release on New Report Highlights Deficiencies in Use of Visual Media Content; 65 Percent of Senior Marketing Executives Believe Visual Assets Are Core to How Their Brand’s Story Is Communicated, Yet a Scant 27...
Jennifer Beever's insight:
CMOS are not yet using visual content marketing to reach their audiences. According to the article 40% of buyers respond better when visual content is included, including photos, Infographics, graphics and video.
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Avaya Targets Silicon Valley Tech Workers with Bus-Shelter Game

Avaya Targets Silicon Valley Tech Workers with Bus-Shelter Game | CMO News to Go | Scoop.it
Avaya debuted an interactive soccer game called "Avaya Stadium Shootout," featuring its customer the San Jose Earthquakes, to target Silicon Valley commuters.
Jennifer Beever's insight:

Interactive campaign fosters engagement, which is one of the benefits Avaya's communications software and hardware provides businesses. Creative!

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Instagram To Add Direct-Response Ad Formats

Instagram To Add Direct-Response Ad Formats | CMO News to Go | Scoop.it
more than 60% of all U.S. teens 12 to 17 will be on Instagram, while 50% of U.S. adults 18 to 24 will regularly use the service, according to eMarketer estimates.
Jennifer Beever's insight:

Brands will love the new direct response ads as "this year more than 60% of all U.S. teens 12 to 17 will be on Instagram, while 50% of U.S. adults 18 to 24 will regularly use the service, according to eMarketer estimates."

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Five Revolutionary Changes in Marketing Since the Turn of the Century

Five Revolutionary Changes in Marketing Since the Turn of the Century | CMO News to Go | Scoop.it
Five defining changes in marketing since the turn of the century, according to Al Ries.
Jennifer Beever's insight:
1. PR is more important than advertising. 2. The category is more important than the brand. 3. The name is more important than the strategy. 4. The visual is more important than the verbal. 5. Multiple brands are more important than single brands. I've experienced #3 with clients who refuse to change a name that doesn't work for their audience. They have an emotional attachment to a name that is not attractive to their buyers. And, #4 is proving out on what marketing gets results. Lack of pictures, images, videos, equals lesser results.
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Facebook’s Workplace is coming for the last part of your life that it doesn’t dominate

Facebook’s Workplace is coming for the last part of your life that it doesn’t dominate | CMO News to Go | Scoop.it
Facebook made its new platform for businesses available to the public yesterday (Oct. 10). The product, called Workplace, looks very much like the consumer version of Facebook, with a news feed and a chat app, but there's a fee to use it. Still, at less than half the price of its closest competitors, Workplace's fee is an aggressiv
Jennifer Beever's insight:
After a long time in beta, Facebook releases Workplace to compete with other Enterprise Social Media systems like Microsoft's Yammer. Unlike past releases to the consumer version of Facebook, this seems planned and tested. And, the price seems competitive.
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Waking up with Casper, an Internet mattress company

Waking up with Casper, an Internet mattress company | CMO News to Go | Scoop.it
Can an $850 mattress-in-a-box disrupt a duopoly of debt-laden, private-equity-backed companies? We lie down and find out.
Jennifer Beever's insight:
Who says you can't sell mattresses online? Casper points to knowing the "buying funnel" and prospective buyers conversation or chat needs by platform as key marketing success factors to converting prospects to buyers.
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CMO Turnover Reaches New High

CMO Turnover Reaches New High | CMO News to Go | Scoop.it
According to research just released by executive search firm Russell Reynolds, the first half of 2016 saw the highest level of CMO departures and arrivals since its study began in 2012.
Jennifer Beever's insight:
The combination of analytics and creativity is required for today's CMO. I also believe a good knowledge of how new technologies must be implemented as well as the ability to look at marketing strategically are just as important.
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Millennials Don't Wear Suits

Millennials Don't Wear Suits | CMO News to Go | Scoop.it
Millennials Don't Wear Suits - 04/08/2016
Jennifer Beever's insight:
Is your message and your delivery a fit for Millennials? The number one content they like reviewing when making B2B buy decisions is video. Gen Z, while perhaps not yet buying in the workplace, is right behind millennials, spending a lot of time watching videos.

Photo on Flickr by Chris Hunkeler. Some Rights Reserved.
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Twitter Names AmEx's Leslie Berland Its CMO

Twitter Names AmEx's Leslie Berland Its CMO | CMO News to Go | Scoop.it
The appointment came after the social media company lost four members of its executive team, including its product and engineering chief.
Jennifer Beever's insight:
CMO Leslie Berland has her work cut out for her with Twitter's slowing user activity and its 300 million users being surpassed by Instagram's 400 million. It will be interesting to see what marketing programs Twitter comes up with!
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Most CEOs Still Not On Social Media

Most CEOs Still Not On Social Media | CMO News to Go | Scoop.it
Most CEOs Still Not On Social Media - 01/19/2016
Jennifer Beever's insight:
Can marketing change this? Repurpose some public news and post for the CEO, upon his or her approval?
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Hall of Shame: The 9 Worst Marketing Fails by Retailers in 2015

Hall of Shame: The 9 Worst Marketing Fails by Retailers in 2015 | CMO News to Go | Scoop.it
Starbucks, Walmart, McDonald's and Target were just a few of the companies whose marketing creating controversies in 2015.
Jennifer Beever's insight:
I like this article because, not only does it describe the campaign #fails, but it also tries to explain what the company was trying to achieve. For example, it's notable that McDonalds wanted to have deeper conversations with consumers, but putting up ads with their logo using 9-11 and the Boston marathon bombing would have made me hate the brand, especially if I knew someone killed in either tragedy. When I taught Marketing Ethics at UCLA extension, I was using a text that suggested for every campaign you should (could) look closely at all stakeholders affected by ads or other marketing.!if an were negatively impacted, you would make some adjustments. Not sure how easy that is to build into an agency's or company's creative review process.
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Zac Brown Band Wrigley Field Show to Use Beacon Technology | Chicago Inno

Zac Brown Band Wrigley Field Show to Use Beacon Technology | Chicago Inno | CMO News to Go | Scoop.it
Zac Brown Band announced that it will use beacon technology at Friday's Wrigley Field concert in order to better...
Jennifer Beever's insight:

Another example of a brand using technology and digital marketing to promote a worthy cause - NOT directly sell products or services. This band is using beacons to reach concert goers and encourage them to support the veterans and the #WarriorStrong pledge. Good for veterans, good for the brand.

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What You've Been Told About Millennials Is (Mostly) Wrong

What You've Been Told About Millennials Is (Mostly) Wrong | CMO News to Go | Scoop.it
what brands have been told about millennials is (mostly) wrong, according to a new survey from carat. they are not one homogenous group.
Jennifer Beever's insight:
This study showed that there are several millennial types - not one big group with the same characteristics. "Trend-Netters" -- 42% of millennials; "Alter-Natives" -- 23% of millennials, younger & more privacy aware; "Lifeprenuers" -- 19% of millennials, balanced and practical; "BetaBlazers" -- 16% of millennials, the adventurers who like unique, quality brands.
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Teens Like What Their Folks Like !?

Teens Like What Their Folks Like !? | CMO News to Go | Scoop.it
According to New research from Mintel, while there are a number of similarities between American kids and teens (opinions of their peers and parents, and preference for low-impact activities like
watching TV), teens enjoy a great deal more independence than kids.
Jennifer Beever's insight:

Good information about teen behaviors and attitudes. They are more open minded and multi-task via technology when it comes to TV.

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BMA15: Google Exec Says B-to-B Marketers Need to 'Change Our Game'

BMA15: Google Exec Says B-to-B Marketers Need to 'Change Our Game' | CMO News to Go | Scoop.it
Marketers Need to 'Change Our
Jennifer Beever's insight:

46% of B2B buyers are millennials, from 27% in 2012. Key factors are being mobile-accessible and visible when they search for solutions.

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