CMO News to Go
Follow
Find
494 views | +0 today
 
Scooped by Jennifer Beever
onto CMO News to Go
Scoop.it!

Don Draper teams up with the data center - Fortune

Don Draper teams up with the data center - Fortune | CMO News to Go | Scoop.it

Fortune-Don Draper teams up with the data center -Billions of people worldwide carry mobile devices, allowing marketers to forge direct relationships with their customers -- but they need digital tools to do so.

more...
No comment yet.

From around the web

CMO News to Go
News about the role of CMOs (Chief Marketing Officers) and the challenges they face
Your new post is loading...
Your new post is loading...
Scooped by Jennifer Beever
Scoop.it!

Tech Company Uses Daring Stunts, Formula 1 to Reach CIOs

Tech Company Uses Daring Stunts, Formula 1 to Reach CIOs | CMO News to Go | Scoop.it
Q&A with Jonathan Martin, CMO at technology company EMC. The company has had success with viral videos featuring daring stunts to reach CIO audience.
Jennifer Beever's insight:

Did you know the number one sport CIOs watch above all others is Formula One Racing? EMC positioned their videos in a Formula One broadcast to maximize views. They dropped old computers and electronics from planes and jumped a large truck over a race car manufactured by one of their customers. Interesting approach to getting CIOs attention.

more...
No comment yet.
Scooped by Jennifer Beever
Scoop.it!

Avoiding Content Marketing Spam: Content & SEO Culture, Process, Ownership

Avoiding Content Marketing Spam: Content & SEO Culture, Process, Ownership | CMO News to Go | Scoop.it
Before you map your 2015 content and SEO strategy, understand the different types of content that your organization needs, and have processes...
Jennifer Beever's insight:

Andy Betts makes important points about content marketing strategy in this article. He describes the need for a culture of content, a process for creating content, and come from multiple sources.

In my experience with small to medium businesses, they don't have the content culture or enough of a process in place to be successful, and they certainly don't get content from enough sources in their companies (customer service, sales, executives AND marketing).

 

Betts also cautions that content must be geared to your audience and be high quality, not just optimized for SEO keywords.

more...
No comment yet.
Scooped by Jennifer Beever
Scoop.it!

Verizon Kills Its Content Marketing Baby

Verizon Kills Its Content Marketing Baby | CMO News to Go | Scoop.it
after suffering scathing criticism, verizon wireless has shut down its content marketing publication, sugarstring, two months after its launch.
Jennifer Beever's insight:
Why does some content marketing fail? Apparently Verizon told writers Net Neutrality and Espionage were forbidden topics and then shut down the magazine. Is it lack of strategy? Lack of transparency? Not understanding the audience? According to the NY Times, it's the fact that a corporation shut down reporting of two issues it is criticized for: "documents leaked by Edward Snowden revealed that Verizon had turned over the phone records of millions of people to the American government without their consent. The company has also sued to keep the Federal Communications Commission from blocking efforts to charge for faster delivery of data." But isn't this done all the time! Westinghouse owns CBS; GE and now Comcast owns NBC, etc. I think some B2B companies ave been somewhat successful with their content creation, namely Adobe and SAP. Maybe for B2C consumers aren't buying it - they need a neutral source.
more...
No comment yet.
Scooped by Jennifer Beever
Scoop.it!

Personas Risk Leading Your Messaging Astray | SalesAndMarketing.com

Personas Risk Leading Your Messaging Astray | SalesAndMarketing.com | CMO News to Go | Scoop.it
The big thing in many marketing departments is to create personas — fictional characters that embody all the traits of your prospects. These personas have names, demographic and psychographic attributes, plus a detailed look at their key performance indicators.
Jennifer Beever's insight:

I like Tim Riesterer's point, that while buyer personas are important to understand for marketers, the buyers will buy when they experience enough situational pain. They are not achieving goals or growing fast enough and need your solution to break through.

 

So, marketers, don't rely on personas alone to craft marketing messages. Work with sales to i.d. the key triggers that make buyers buy.

more...
No comment yet.
Scooped by Jennifer Beever
Scoop.it!

Whirlpool Is Awash in In-Store Display Data from Mobile Tool

Whirlpool Is Awash in In-Store Display Data from Mobile Tool | CMO News to Go | Scoop.it
whirlpool field staff use gigwalk to monitor what's really happening with swash displays in retail locations including best buy stores.
Jennifer Beever's insight:
The mobile app Gigwalk allows field reps to upload data and photos about I store displays and sales activity - cool!
more...
No comment yet.
Scooped by Jennifer Beever
Scoop.it!

Woo Woo? - YouTube

Sure. Social media is important; but, do you know what your marketing is doing? We can help. http://adobe.com/marketing
Jennifer Beever's insight:

This video spoofing how fast social media changes by Adobe is hilarious.

more...
No comment yet.
Scooped by Jennifer Beever
Scoop.it!

Peyton Manning’s little-known success traitColorado Business Magazine | Weisner Media | Denver News |ColoradoBIZ Magazine

Peyton Manning’s little-known success traitColorado Business Magazine | Weisner Media | Denver News |ColoradoBIZ Magazine | CMO News to Go | Scoop.it
Colorado Business Magazine is Denver, Colorado's source for finance, hospitality, businesses, sales, marketing, leadership, management, career and economic news
Jennifer Beever's insight:

CMO - are you coachable? Or, do you know it all. This is a great article by Executive Coach Dr. TC North.

more...
No comment yet.
Scooped by Jennifer Beever
Scoop.it!

GAF Gets Long Ride with 'Orange County Choppers' Partnership

GAF Gets Long Ride with 'Orange County Choppers' Partnership | CMO News to Go | Scoop.it
Roofing company GAF partnered with "Orange County Choppers" to raise brand awareness among contractors and homeowners.
Jennifer Beever's insight:

This is a great example of a company knowing its audience, thinking outside of the box and increasing brand awareness in a creative way.

more...
No comment yet.
Scooped by Jennifer Beever
Scoop.it!

Things a New CMO Needs to Know, But Often Doesn’t

Things a New CMO Needs to Know, But Often Doesn’t | CMO News to Go | Scoop.it
You put in your time, worked hard and you’re now a CMO. Good for you, now get to work. No, seriously, get to work! Your plate is already full.  Back in the day a CMO was responsible for things lik…
Jennifer Beever's insight:

Insider view of what CMOs are facing today. Marketing is no longer a silo but an integral part of revenue generation and operations.

more...
No comment yet.
Scooped by Jennifer Beever
Scoop.it!

Today’s CMO: More Renaissance Man Than ‘Mad Man’

Today’s CMO: More Renaissance Man Than ‘Mad Man’ | CMO News to Go | Scoop.it
No question about it: The role of the chief marketing officer has dramatically changed over the past few years.
Jennifer Beever's insight:

I like the list of "life hacks" CMOs can use to reduce stress! Also the focus on KPIs, or Key Performance Indicators.

more...
No comment yet.
Scooped by Jennifer Beever
Scoop.it!

The CMO and CIO, Like Water and Oil?

The CMO and CIO, Like Water and Oil? | CMO News to Go | Scoop.it
Jennifer Beever's insight:

I assume the PwC study referenced in this post is recent.

 

"The CIO’s relationship with the CMO was rated among the lowest in the entire C-Suite, according to the study conducted by consulting firm PwC. Only 51% of those polled said the ties between their CIO and CMO were strong."

 

I'm surprised that retail and consumer companies are the laggards on digital marketing. I would think they'd be in the lead on this.

more...
No comment yet.
Scooped by Jennifer Beever
Scoop.it!

Courtin Jumps To Relativity Media As Its First CMO; Will Launch New Marketing ... - MediaPost Communications

Courtin Jumps To Relativity Media As Its First CMO; Will Launch New Marketing ... - MediaPost Communications | CMO News to Go | Scoop.it
Adweek Courtin Jumps To Relativity Media As Its First CMO; Will Launch New Marketing ... MediaPost Communications Last August Aegis Media promoted Courtin to the then newly-created role of U.S.
more...
No comment yet.
Scooped by Jennifer Beever
Scoop.it!

The Rise of the Chief Marketing Technologist

The Rise of the Chief Marketing Technologist | CMO News to Go | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
Jennifer Beever's insight:

I was surprised at the statistic that there are over 1000 marketing software applications now. I wonder if that includes social media!

more...
No comment yet.
Scooped by Jennifer Beever
Scoop.it!

Is the CMO Role Dying Or Thriving?

Is the CMO Role Dying Or Thriving? | CMO News to Go | Scoop.it
What’s happening to the CMO role? This question has been hot for a couple of years. Some suggest the role is nominal and “dying” while others suggest it is bigger, more complex, and more important than ever before.
Jennifer Beever's insight:
Based on discussions at a recent CMO gathering in Miami, FL, the role is changing radically due to changes in buyer behavior and marketing technology. The CMO is predicted to spend more on tech than the CIO and have an increasingly critical role in organizations.
more...
No comment yet.
Rescooped by Jennifer Beever from B2B Marketing Online
Scoop.it!

How Allison Checchi Is Helping Boost YP's Bottom Line

How Allison Checchi Is Helping Boost YP's Bottom Line | CMO News to Go | Scoop.it
One year into her job as CMO at YP (formerly YellowPages.com), Allison Checchi is helping to boost leads and awareness of YP. She discusses how she's doing it.
Jennifer Beever's insight:

YellowPages.com made a much needed name change to YP, but can the company make the shift from selling advertising to consulting on online marketing solutions and providing results? My impression a few years ago from one of their sales people is they didn't get SEO and digital marketing.

more...
Jennifer Beever's curator insight, December 3, 1:13 PM

YellowPages.com made a much needed name change to YP, but can the company make the shift from selling advertising to consulting on online marketing solutions and providing results? My impression a few years ago from one of their sales people is they didn't get SEO and digital marketing.

Scooped by Jennifer Beever
Scoop.it!

As McDonald's Preps for Super Bowl, Another Executive Shuffle

As McDonald's Preps for Super Bowl, Another Executive Shuffle | CMO News to Go | Scoop.it
Kristy Cunningham named top strategy exec in U.S., as U.S. brand and strategy officer Kevin Newell becomes president of west division.
Jennifer Beever's insight:

It will be interesting to see what campaign McDonald's comes up with in light of the fact that the millennial generation doesn't like the brand or its food.

more...
No comment yet.
Scooped by Jennifer Beever
Scoop.it!

Digital to Overtake TV Ad Spending in Two Years, Says Forrester

Digital to Overtake TV Ad Spending in Two Years, Says Forrester | CMO News to Go | Scoop.it
u.s. advertisers' spending on digital advertising will hit $103 billion in 2019 to represent 35% of all ad spending, according to forrester.
Jennifer Beever's insight:
This trend is not surprising!
more...
No comment yet.
Scooped by Jennifer Beever
Scoop.it!

Anytime Fitness Looks Past Body Image In National Campaign

Anytime Fitness Looks Past Body Image In National Campaign | CMO News to Go | Scoop.it
A new campaign for Anytime Fitness gets away from the muscle-bound messaging of typical gym ads.
Jennifer Beever's insight:

I like this ad - get to a healthier place - with a focus on real people, not models posing in a gym!

more...
No comment yet.
Rescooped by Jennifer Beever from Using Linkedin Wisely
Scoop.it!

How To Master The Art Of Networking Follow-Up

How To Master The Art Of Networking Follow-Up | CMO News to Go | Scoop.it
The most important aspect of 'networking' actually happens after your first conversation.

Via Steve Cassady
Jennifer Beever's insight:

I like the list of ways to follow up on networking events in this article. Most of us just throw the business cards on our desk and get back to work! Thanks to Steve Cassady for curating!

more...
Steve Cassady's curator insight, September 25, 1:46 AM

Nice Tips on following up after a networking event.

Scooped by Jennifer Beever
Scoop.it!

7 Memorable Moments in the Dubious History of Product Placement

7 Memorable Moments in the Dubious History of Product Placement | CMO News to Go | Scoop.it
Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s. Ever since Steven Spielberg featured Reese's Pieces in 1982's E.T.
Jennifer Beever's insight:

Great examples of product placement in movies and shows.

more...
Brian Yanish - MarketingHits.com's curator insight, August 12, 3:47 PM

Great flashback in marketing on some of the brands we love.

Scooped by Jennifer Beever
Scoop.it!

‘It’s A Great Time To Be A Marketer’

‘It’s A Great Time To Be A Marketer’ | CMO News to Go | Scoop.it
Jennifer Beever's insight:

New digital marketing is challenging, but the opportunities for growth and change make it worth it.

more...
No comment yet.
Scooped by Jennifer Beever
Scoop.it!

Most Companies Expect CMO to Lead Digital Transformation

altimeter's brian solis debuts new research on digital transformation and marketing's role in the change.
Jennifer Beever's insight:

The CMO has the responsibility to identify digital touchpoints throughout the organization and help other departments provide more customer service and satisfaction.

more...
No comment yet.
Scooped by Jennifer Beever
Scoop.it!

Report: World Cup viewers using mobiles while watching games - Research - BizReport

Report: World Cup viewers using mobiles while watching games - Research - BizReport | CMO News to Go | Scoop.it
Over the past 10 days World Cup fever has spread around the world - even in the US where many view soccer as a child's sport.
Jennifer Beever's insight:
40% of US World Cup fans use mobile devices during game. If that doesn't convince CMOs to go mobile, I don't know what will....
more...
No comment yet.
Scooped by Jennifer Beever
Scoop.it!

iBeacon: Enabling Direct Communication Between Buyers And Sellers - Bidness Etc

iBeacon: Enabling Direct Communication Between Buyers And Sellers - Bidness Etc | CMO News to Go | Scoop.it
Bidness Etc iBeacon: Enabling Direct Communication Between Buyers And Sellers Bidness Etc These changing trends have pushed merchandizers to come up with comprehensive marketing strategies to better entice customers.
Jennifer Beever's insight:
This is cool technology!
more...
No comment yet.
Scooped by Jennifer Beever
Scoop.it!

Measure These 5 Content Marketing Metrics For Long-term Success

Measure These 5 Content Marketing Metrics For Long-term Success | CMO News to Go | Scoop.it
There’s a lot of talk about the importance of content marketing, what qualifies as content marketing and what strategies work best for whom—but so few think about measuring until after the projec…
more...
No comment yet.