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Scooped by Jennifer Beever onto CMO News to Go |
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...traditional models of work are being upended by a convergence of the emerging desires of top professionals and the evolving needs of 21st-century organizations. When the dust clears, the way people think about elite careers, the corporation, and the economy will never again be quite the same.
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The age of the customer has rightfully put the spotlight on the buyer experience—and ultimately the arrival of the chief customer officer. But here's why you don't need one for your company.
Jennifer Beever's insight:
The role of the Chief Customer Officer is still somewhat undefined; it's hard to find someone with the skill set (think Product Manager?); it;s sometimes a sign of bigger problems.
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CMO: The Chief Muddled Officer MediaPost Communications Cut to Spencer Stuart crowing about how CEOs are finally coming round to giving credit to the tough job of CMOs in these current recessionary times, combined with credence on the...
Jennifer Beever's insight:
Do you agree? Is the increased tenure for CMOs a good thing - allowing them more time to perform? Delete the scoop?
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dubbed galaxy, new structure for beverage marketer curates talent from across holding company to work on projects for the brand" and the model may spread
Jennifer Beever's insight:
Maybe this is what Tom Peters meant many years ago when he said that the new way of working is for people to come together on a project and do a great job, then disband and form other teams to work on the next job. It very much supports the outsource marketing model which provides extreme flexibility - in headcount and cost as well as talent. Delete the scoop?
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coca-cola marketing exec wendy clark is defending social media in marketing following a company study suggesting "buzz" was hard to cash.
Jennifer Beever's insight:
Quote from Wendy Clark, senior VP-integrated marketing: "Reach, engagement, love and value are the markers of success we use for our campaigns...." Delete the scoop?
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“Sitting has become the smoking of our generation.” I argued this in my recent talk at TED2013 and elsewhere while advocating for the concept of “walking meetings” because we spend more time sitting than sleeping.
Jennifer Beever's insight:
Love it - one on one meetings are dead.... Delete the scoop?
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Seven Mobile Marketing Trends To Watch In 2013 - 02/11/2013 (7 Mobile trends to watch this year. http://t.co/Hrm7Q5sf #Mobile) Via Pekka Puhakka Delete the scoop?
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the secret to a successful relationship with your cio | cmo strategy - advertising age
Jennifer Beever's insight:
Transparency, trust, collaboration are the keys to the CMO - CIO relationship. Delete the scoop?
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Career Success Tips From Revlon Chief Marketing Officer Julia Goldin
Jennifer Beever's insight:
Great advice from a CMO.... Delete the scoop?
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A warm up for our own work has come from CMO.com's survey of 86 digital thinkers. It's quite a survey, focusing exclusively on the “détente” that Chief Marketing Officers are finally enjoying with CIOs, as Forrester's David ...
Jennifer Beever's insight:
CMG Partners’ Doug Holroyd suggests that marketers have been too heavily focused on the “science side” of marketing. “It’s not the tools that matter, it’s the experience that they have." - I agree! Delete the scoop?
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Brandchannel - always branding. always on.
Jennifer Beever's insight:
“In the past, marketers would make campaigns, they would put them in the world, and they would wait to see what happened,” Jones said in a video released on the brand's A Bullseye View website and YouTube channel. “In today’s world, it happens hourly. It happens daily.... ...So if we can create content and share content and allow our guests to speak on our behalf, that’s really beneficial for them to deepen their engagement and it helps us amplify our message as well.” Delete the scoop?
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AN ELECTION DAY INFOGRAPHIC TALLIES UP THE MONEY DRIVING BOTH CAMPAIGNS, ILLUSTRATING THE VAST DIFFERENTIAL BETWEEN 2012 AND EVERY OTHER ELECTION YEAR.
Well, the day is finally here. Whether you voted early or are running to the polls today, it’s going to be a tough one to sit through. We all know infographics are a noted cure for anxiety (and a leading cause of distraction), so here’s one more 2012 election graphic to keep you busy until you can go home and park yourself in front of the TV.
This election cycle has been dominated by stories about money: the candidates’ own money. The candidates’ plans for America’s money. The money (or lack thereof) of their supporters. The exorbitant sums of money given by unseen interest groups. The exorbitant sums of money each campaign will have spent by the closing of polls today. Via Tocquigny Delete the scoop?
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Target's ad strategy changing under new CMOMinneapolis / St. Paul Business Journal (blog)Target has made some big changes to its marketing strategy in the past year, apart from the CMO turnover. Delete the scoop?
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Most CMOs today have business backgrounds, not marketing. It's becoming less important for the CMO to have actual marketing experience. More and more, companies are looking to incorporate business leaders into ...
Jennifer Beever's insight:
Most CMOs have a business background; they are less focused on creative and advertising and more on science and data; and, according to Gary Vaynerchuck, they are "youngifying," to better fit in with younger, tech savvy generations. Do you feel "youngified?" :)
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Jennifer Beever's insight:
So it's true creatives are in a world of their own! 
Tocquigny's curator insight,
April 12, 5:14 PM
Forget Myers-Briggs. A study out of BI Norwegian Business School has determined the signposts of a "creative" personality. Conducted by Professor Øyvind L. Martinsen, the study posed 200 questions to 481 people. The subjects fell into three categories. One group of "baseline" subjects such as lecturers or managers, and two groups of people who are generally considered to be creative, such as students of advertising and performing artists. Martinsen says he found meaningful differences between the creative and noncreative groups. There are seven elements of a creative personality, so if you’re thinking about quitting your job as a lawyer or stock analyst to go on tour with your band or finally write that novel, you might want to consider [this list]. Delete the scoop?
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google again has received a wrist slap from european union privacy leaders, though whether the latest moves are a real threat to the company remains to be seen. Delete the scoop?
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american honda cmo mike accavitti has big plans to shake up both the honda and acura brands' marketing mix and more effectively target consumers.
Jennifer Beever's insight:
Quote from Honda CMO Mike Accavitti: "We have been shifting the mix, since my arrival, away from traditional broadcast media TV. There was a heavily TV-centric marketing focus in this place when I got here. So we started to increase the amount of funds spent in digital." Delete the scoop?
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geico insurance cmo ted ward recently visited a merkle storage facility, observing how falling data-processing costs impact his business.
Jennifer Beever's insight:
Interview with Ted Ward, Geico CMO. Quote: "I don't believe social media has had as much impact on the job of the CMO as many might believe. It is just another channel of communication." Right on! Delete the scoop?
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More changing of the guard among the leadership ranks at VMware. CMO Rick Jackson is on his way out of the company. He's stepping down as CMO moving into SVP role, although he'll remain CMO until a replacement is found. Delete the scoop?
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Rubicon Project refuses to think small as it looks to find room in an ad field dominated by giant rivals.
Jennifer Beever's insight:
This online ad-buying hub appears to allow real-time bidding based on online behavior and targeting of particular demographics.... Delete the scoop?
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You’ve landed on the ground in your new role as CMO. Congratulations!
Jennifer Beever's insight:
What NOT to do if you are a CMO in one of these situations: Replacing an Icon - Following a Train Wreck — Jump Start (marketing needs improvement) — Breaking Ground (new position) Delete the scoop?
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Two dads are cracking a nearly impenetrable market -- snack foods -- by focusing on a niche with unstoppable social selling power
Jennifer Beever's insight:
This is awesome - how "Two Bald Dads" relied entirely on consumer "pull" rather than wholesale/retail "push" to get distribution... Delete the scoop?
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Report includes assessments of market planning, budget allocation, and organizational development.
Jennifer Beever's insight:
"In the ongoing battle between digital and traditional ad spending, digital slightly edged out traditional spending. Respondents plan to allocate 27 percent of their marketing budget to digital channels like online advertising, social, mobile, search, and video next year, versus 23 percent earmarked for traditional channels like television, radio, print, radio, and outdoor signage." Delete the scoop?
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Jennifer Beever's insight:
This is an awesome post by Tocquigny Marketing.... "We need to create meaningful infographics that minimize information anxiety by conveying the perspective in the most effective manner. Agencies are tasked with providing creative expressions that connect target audiences with meaningful content -- and infographics are by no means any different." Delete the scoop?
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Does the Rise of the CMO Threaten CIOs?PC Advisor"They know that they must embrace new trends, and the must cope with the increasing complexity that accompanies those trends, but less than half of the CMOs we surveyed felt prepared to deal with that... Delete the scoop?
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