CMO News to Go

Maybe this is what Tom Peters meant many years ago when he said that the new way of working is for people to come together on a project and do a great job, then disband and form other teams to work on the next job. It very much supports the outsource marketing model which provides extreme flexibility - in headcount and cost as well as talent.

Quote from Wendy Clark, senior VP-integrated marketing: "Reach, engagement, love and value are the markers of success we use for our campaigns...."

Love it - one on one meetings are dead....

Transparency, trust, collaboration are the keys to the CMO - CIO relationship.

“In the past, marketers would make campaigns, they would put them in the world, and they would wait to see what happened,” Jones said in a video released on the brand's A Bullseye View website and YouTube channel. “In today’s world, it happens hourly. It happens daily.... ...So if we can create content and share content and allow our guests to speak on our behalf, that’s really beneficial for them to deepen their engagement and it helps us amplify our message as well.”

Quote from Honda CMO Mike Accavitti: "We have been shifting the mix, since my arrival, away from traditional broadcast media TV. There was a heavily TV-centric marketing focus in this place when I got here. So we started to increase the amount of funds spent in digital."

Interview with Ted Ward, Geico CMO. Quote: "I don't believe social media has had as much impact on the job of the CMO as many might believe. It is just another channel of communication." Right on!

This online ad-buying hub appears to allow real-time bidding based on online behavior and targeting of particular demographics....

What NOT to do if you are a CMO in one of these situations: Replacing an Icon - Following a Train Wreck — Jump Start (marketing needs improvement) — Breaking Ground (new position)

This is awesome - how "Two Bald Dads" relied entirely on consumer "pull" rather than wholesale/retail "push" to get distribution...

"In the ongoing battle between digital and traditional ad spending, digital slightly edged out traditional spending. Respondents plan to allocate 27 percent of their marketing budget to digital channels like online advertising, social, mobile, search, and video next year, versus 23 percent earmarked for traditional channels like television, radio, print, radio, and outdoor signage."

This is an awesome post by Tocquigny Marketing....

"We need to create meaningful infographics that minimize information anxiety by conveying the perspective in the most effective manner. Agencies are tasked with providing creative expressions that connect target audiences with meaningful content -- and infographics are by no means any different."