It’s the only profession that you’re paid to break all the rules.... I love all aspects of marketing, but disruptive positioning, design and content creation are closest to my heart. The real role of the CMO is that of a story teller. We tell stories through content. We make promises of what could be. However, CMOs are only as good as the products and services they market. Great CMOs don’t get behind products they don’t deeply believe in. If they do, it is all but guaranteed your marketing is going to fail.