Community Managers
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Community Managers
Resources, tips, and insights from real live community managers!
Curated by Ally Greer
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Community Is About Your Behavior, Not Your Brand

Community Is About Your Behavior, Not Your Brand | Community Managers | Scoop.it
Jason Falls identifies the true qualifier of a brand building a community — It’s found in its behavior toward its customers, not anything having to do with the brand itself.
Ally Greer's insight:

Great post by Jason Falls on what makes people feel like a member of a community.


Yes, it is necessary to have a good product or service as a basis, but this is not what forms the community around it. Anyone can have hundreds of thousands of people using a product - creating a community takes certain human behaviors and a concentrated effort of making those users feel a part of something.

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HuffPo community manager: The skills for social media success | Articles | Social Media

HuffPo community manager: The skills for social media success | Articles | Social Media | Community Managers | Scoop.it
Want to know what it takes to be a good community manager? Empathy and listening skills are musts, says Tim McDonald, community manager for the Huffington Post Live.
Ally Greer's insight:

Some awesome insights in this video from our very own Tim McDonald!

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Tim McDonald's comment, April 2, 2013 10:39 PM
Thanks Ally!
mbhahn's comment, April 3, 2013 11:13 AM
awesome
mbhahn's curator insight, April 3, 2013 11:14 AM

great work @tamcdonald

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Leading Through A Crisis With The Mentality of Success

Leading Through A Crisis With The Mentality of Success | Community Managers | Scoop.it
Leading Through A Crisis With The Mentality of Success
Business 2 Community
As a district sales manager, I worked with a handful of sales people. As a regional sales manager, I managed a few district sales managers.
Ally Greer's insight:

It's true: there's no real way to prepare for a crisis. That said, it's something that all community managers have to be prepared for.


Here are some interesting and thoughtful tips on how to maintain a sound mind - remember them during your next crisis.

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Develop Your Brand Through Stories The Oreo Way – Part 1

Develop Your Brand Through Stories The Oreo Way – Part 1 | Community Managers | Scoop.it
Blog post at Sanera Camp : Deborah Weinstein is President of Toronto PR Firm Strategic Objectives, her team led PR in Canada for Oreo’s news making, 100th Birthday [..]
sherrierohde's insight:

This, so much this! --> "By telling the right stories, brands can emotionally resonate with their audiences and give meaning to their purchasing decisions."

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In Their Own Words: What Community Managers Do Every Day - Business 2 Community

In Their Own Words: What Community Managers Do Every Day - Business 2 Community | Community Managers | Scoop.it
Business 2 Community
In Their Own Words: What Community Managers Do Every Day
Business 2 Community
“Community manager” — it's one of many job titles that didn't exist a few years ago.
Cedar Brown's insight:

Great insights from community managers in not-so-sexy industries! 

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The 7-Point Community Manager’s Checklist

The 7-Point Community Manager’s Checklist | Community Managers | Scoop.it
I wish I had this checklist when I first started as a community manager years ago, so print this out, bookmark it, and refer to it as you get started (The 7-Point Community Manager’s Checklist http://t.co/Qcx8YmJ4w6)...
Cedar Brown's insight:

Great list of important things to do when starting out in community management. Getting to know the position, other cmgrs and the goings on of the web are very important. Not only do you build a community for a brand, you build/join one for yourself too!

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Who Exactly Are the Four Best eMail List Service Providers for Small Business?

Who Exactly Are the Four Best eMail List Service Providers for Small Business? | Community Managers | Scoop.it
Lately, I've been teaching. A lot. I'd recommend it to you if you get the chance (more on this in an upcoming post).

After all, you very quickly learn two things.
Jordan Sanders's insight:

Read the comments below - good insight on email lists for a #smallbiz #cmgr - I've only used CC myself but looking into other alternatives at the moment...

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Building Customer Communities Is the Key to Creating Value

Building Customer Communities Is the Key to Creating Value | Community Managers | Scoop.it
You're denying the new marketing reality if you're not encouraging social capital.
Cedar Brown's insight:

One hell of a good read! The 4 levels of the customer value proposition is a pretty impressive plan and worth taking time to extrapolate ideas for your own community building. 

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Don't Fire An Employee And Leave Them In Charge Of The Corporate Twitter Account - Forbes

Don't Fire An Employee And Leave Them In Charge Of The Corporate Twitter Account - Forbes | Community Managers | Scoop.it
Yesterday HMV, the beleaguered British entertainment retailer, laid off 190 employees, in an effort to cut costs and right its balance sheet. The company apparently pulled a large group into human resources and gave them the bad news.
sherrierohde's insight:

Oops. ;)

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Tim McDonald's comment, February 2, 2013 8:54 AM
They planned it so well by bringing everyone in at once. Doh!
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7 Ways to be a Better Community Manager | Business 2 Community

7 Ways to be a Better Community Manager | Business 2 Community | Community Managers | Scoop.it
Image Credit: Social Fresh Though community management is still somewhat of a new field, it's an increasingly familiar term in the world of marketing and (7 Ways to be a Better Community Manager.
Cedar Brown's insight:

Very important times for a cmgr! LISTEN is great! Also love: Love your brand, follow your passion!

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Yammer’s Community Management Playbook | Business 2 Community

Yammer’s Community Management Playbook | Business 2 Community | Community Managers | Scoop.it
As a boy I can remember my Nanna holding court at a friend’s house.
Cedar Brown's insight:

Not necessarily about Yammer, but an excellent Slideshare presentation about everything cmgr! I think anyone considering hiring a cmgr NEEDS to learn this material ASAP!

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Meet the Top 1000 Community Managers on Twitter, Globally - Little Bird

Meet the Top 1000 Community Managers on Twitter, Globally - Little Bird | Community Managers | Scoop.it
Jordan Sanders's insight:

AWESOME List - lots of great folks listed here, including many I know personally - @historian, @tammcdonald, @rhappe, @jpedde @adoptACM and looots more! (oh, and I'm in there too ;)

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Meet the Top 1000 Community Managers on Twitter, Globally - Little Bird

Meet the Top 1000 Community Managers on Twitter, Globally - Little Bird | Community Managers | Scoop.it
sherrierohde's insight:

Honored to have made this list along with so many friends like Brandie, Tim, Carter Jocelyn, Matt and Laura!

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Managing A Google+ Community Like A Rock Star

Tips on managing a Google Plus community from a rock star!

Ally Greer's insight:

We talked about Google Plus on My Community Manager's Community Manager Hangout today with Daria Musk. A true rock star who put on an impromptu performance for us at the end.

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Community Management should be first on the budget

Community Management should be first on the budget | Community Managers | Scoop.it
Community Management should be first on the budget not the final consideration when you're planning a social media program.
Ally Greer's insight:

Not like we're biased... ;)

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“Dongle incident” proves we live in a world with no room for error

“Dongle incident” proves we live in a world with no room for error | Community Managers | Scoop.it
The recent "dongle incident" demonstrates that we are living in a world with no room for error. Where will it lead?
Jordan Sanders's insight:

This just blew my mind - must read for any #cmgr

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Whenever, Wherever - Community is Not 9-5

Whenever, Wherever - Community is Not 9-5 | Community Managers | Scoop.it
Not every community manager is part of a team that is set up to constantly monitor the 24/7 world of social media.
Ally Greer's insight:

It's hard to be everywhere at once. As a community manager, you're expected to stay ontop of any and all requests of your community members, and in most cases, you want to be there at all times. Realistically, this can certainly take a toll on even the most passionate community manager, and you'll end up looking like that guy up there in the photo.


Carrie has some great tips to stay ontop of your community without completely burning yourself out.

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3 imminent Facebook changes that could affect brands | Articles | Home

3 imminent Facebook changes that could affect brands | Articles | Home | Community Managers | Scoop.it
The social network is making a big announcement tomorrow. Here’s what could be in store for companies on Facebook.
Jordan Sanders's insight:

How the new FB changes can affect brands aka us #cmgr people that RUN brand's pages :)

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An Autopsy of a Dead Social Network | MIT Technology Review

An Autopsy of a Dead Social Network | MIT Technology Review | Community Managers | Scoop.it
Following the collapse of the social network Friendster, computer scientists have carried out a digital autopsy to find out what went wrong.
Jordan Sanders's insight:

An interesting read - explains the reasoning behind a social networks collapse - using the case study of Friendster and its decline. #cmgr #cmgrchat

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Deanna Dahlsad's curator insight, March 1, 2013 8:00 AM

What I find most interesting about this is the fact that the issued noted are exactly the same for real world businesses, including retail; however, the data is easier to obtain in the digital world, as opposed to ethographic research.

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How to Size Images on Social Media: A Cheat Sheet (Infographic)

How to Size Images on Social Media: A Cheat Sheet (Infographic) | Community Managers | Scoop.it
Take the pain out of adding images to your brand's social media accounts by following this easy guide to sizing images.Get the latest blog articles on...
Jordan Sanders's insight:

If you're a #cmgr that also creates images - this is the handiest little #infographic styled sizing chart I've ever seen...

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8 Ways to Show Your Community Love

8 Ways to Show Your Community Love | Community Managers | Scoop.it
photo credit: flatworldsedge via photopin cc As we flip the calendar for the first time in 2013, we start to see the hearts and flowers that accompany February.
Cedar Brown's insight:

8 great tips for a CMGR to use when trying to show love to your community. You both put effort in, you both should get rewarded. 

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The Most Influential People in Community Management Today - Brandwatch

The Most Influential People in Community Management Today - Brandwatch | Community Managers | Scoop.it
RT @PhilKomarny: The Most Influential People in Community Management Today List - CONGRATS @ValaAfshar & @MeghanMBiro http://t.co/iTSww8Y3
Cedar Brown's insight:

Some great names in here, but SO many more belong on this list! 

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Community Manager Appreciation Day Recap Pt. 1 ~ Building Community

Community Manager Appreciation Day Recap Pt. 1 ~ Building Community | Community Managers | Scoop.it
With Community Manager Appreciation Day ending, enjoy Pt. 1 of HootSuite's recap: Building Community. Stay tuned for 2 and 3. (Community Manager Appreciation Day Recap Pt.
Cedar Brown's insight:

Only part 1, but this is an EXCELLENT recap of Community Manager Appreciation Day! Everything from the Hangouts, guests and questions!

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7 social networks to watch in 2013

7 social networks to watch in 2013 | Community Managers | Scoop.it
The next Instagram? It may be one of these.
Jordan Sanders's insight:

I've never heard of any of these (except the @hootsuite one at the end). They look awesome! I especially see thumb taking off for us #cmgr people. What do you think??

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5 Things Every Community Manager Must Have (that’s not in their job description) | Likeable Media - A Social Media and Word of Mouth Marketing Firm

5 Things Every Community Manager Must Have (that’s not in their job description) | Likeable Media - A Social Media and Word of Mouth Marketing Firm | Community Managers | Scoop.it
Cedar Brown's insight:

These are pretty consistent tips for cmgr's, but can never be said enough. Have patience, a sense of humor and take a breather because it is never the end of the world at your job :)

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