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Jason Falls identifies the true qualifier of a brand building a community — It’s found in its behavior toward its customers, not anything having to do with the brand itself.
Great post by Jason Falls on what makes people feel like a member of a community.
Yes, it is necessary to have a good product or service as a basis, but this is not what forms the community around it. Anyone can have hundreds of thousands of people using a product - creating a community takes certain human behaviors and a concentrated effort of making those users feel a part of something.
Are you sure you want to delete this scoop?
Let me take you through a very insightful discussion that I had with Ally on community managers and how they can make full use of Scoop.it to build a stronger online community with their audience.
Here are some thoughts on community management and where it's headed, as well as some tips on using Scoop.it as a part of a successful community management strategy!
The community manager Ally Greer speaks about her experience and efforts on the community management. You can learn 5 tips from her online experience.
Slides from my talk at the San Francisco Online Community meetup on May 28, 2014.
Last night, I spoke at the San Francisco Online Community meetup about what I learned from starting an ambassador program at Scoop.it before I really knew what exactly I was doing.
Though it didn't quite work out as I expected, I learned a lot, and have now launched a new community strategy that includes 4 tiers of community with different levels of activity and involvement.
I learned that you can't build community around just a brand, and that you can't force people to be a part of a community that they don't want to participate in.
I also learned the importance of a community content strategy. If you aren't consistently engaging community members with meaningful content, chances are they aren't going to come back.
**Stay tuned for video!**
Useful lessons learned include you can't make a community out of people who don't want to be a community. Also that this community had 4 tiers, each reached in a different way.
Google Plus is an up-and-coming social media network that can help you reach your market and even achieve higher search rankings. But, to get these benefits you have to take advantage of some of the site’s features.
I'm a big fan of Google+ communities, notably thanks to their organization. How about you?
This post was originally published on the Buffer blog.One of the things we focus on most at Buffer is the best time to post to Twitter and Facebook. This is because we want ...
Great insights - though much confirms what I already knew :P #cmgrchat
Here are 168 Case Studies on generating traffic from 124 experts broken down into 9 chapters. Each chapter consists of detailed, step by step case studies.
Loads of helpful content!
Woah! We're happy to announce that Rafflecopter is officially hiring :) In addition, we've hired our first employee over the past month.
So excited to be @Rafflecopter 's Community Manager (and more) :)
So youve been tasked with building your brands online community strategy. Fantastic!
An inspiring Community Manager Hangout (#cmgrhangout) Friday afternoon spawned this quick and dirty blog post. WHY does your brand create? Build your community on a foundation of shared purpose, engagement (and action) will come easy.
With 5 years of Community Management under her belt, Kat French offers some great advice on how to take care of the person who takes care of the community.
Really good companion piece to Maria Ogneva's great "Dark Side of Community Management" article from last week.
Bringing communities together around a cause is one of the most meaningful and rewarding types of community management. Marty Smith shares how he does it.
So excited to have Marty Smith on today's #cmgrhangout! We're going to talk about storytelling and bringing communities together around personal stories to make an impact and "Save The World."
Looking forward to my HANGOUT with Ally, Tim and Jonathan discussing how community saves the world AND your Internet marketing.
Thanks to Ally, Tim and Jonathan for including me into today's How Community Saves The world G+ Hangout.
While it's true social networks often start with relatively few ads, it's a given that'll change in time. Now Yahoo has acquired Tumblr, and more ads are on the way. Needless to say, not everyone is happy about this.
Something we should all (#cmgr) keep in mind
According to a definition in the Gamification Wiki,"Game Mechanics are constructs of rules and feedback loops intended to produce enjoyable gameplay." To break the definition into simpler terms, game mechanics let you build features that are fun and addictive.
I'm currently trying to learn as much as I can about gamification, and this post was suggested to me by a fellow community manager.
It has some great insights, as well as this super useful chart that can help figure out what types of gamification you can implement to meet each of the innate human desires.
Gamification is some really interesting stuff, and I would definitely recommend all community managers to investigate it, at least on a basic level.
We spoke with professional community managers and asked them to list a few of their personal must-have resources. Many of these may be of use to you.
Hey community managers - wondering what resources the best of the best are using? Check out these tips from some of the coolest minds out there.
Five star general and 34th president of the United States, Dwight D. Eisenhower, is credited with saying, “Motivation is the art of getting people to do what you want them to do because they want to."
To influence someone doesn’t mean that you make the decision for them. Rather, it means that you present persuasive reasons for them to make a decision that you want them to make. They’re still deciding, you’re just helping them make your decision.Basically, you show them why they should be motivated.
If you’re trying to get people to make the decision to click your link, read your blog post, download your eBook, subscribe to your feed, request your quote, buy your product, or purchase your service, you must influence them in a way that makes them motivated to do so....
Dude, Maslow's hierarchy of needs still works! :-)
Evolve community manager sacked for Donald Sterling race row tweetDigital SpyEvolve community manager Josh Olin appeared to back Sterling, telling Twitter followers that the businessman had the right as an American to be a bigot in his own home.
Community Managers (and any other employees who use social media) are always visible! Be smart about what you tweet as, whether you like it or not, you represent the brand that you work for.
Planning for the future
Advertising with promoted pins on Pinterest
One of our main focuses on the Econsultancy blog is highlighting instances of best practice and digital excellence in the marketing world.
Get ready to drop your jaw!
by Steve Quatrani
"Don’t waste any more hours in Microsoft Excel doing things manually. There are many ways to use Excel formulas to decrease the amount of time you spend in Excel and increase the accuracy of your data and your reports."
Who's using Excel in their day to day tasks, like making editorial and content calendars?
Very clear and straigtforward explanations of 10 frequently used formulas in Excel. Quite helpful for those unfamiliar with how to use fomulas.
This is excellent resources! Thank you Jim!
As I've pointed out before, with so many people urging every business and every brand to use social media channels to create their own online community, it's important to first stop and ask yourself why you should create an online community.
Writers today need to build an audience online. It may be easy to set up groups on Facebook, LinkedIn and Google+, but do you always need "your own" community? Consider these questions before you launch one.
Fun Hanging out with Ally (from @Scoopit), Tim and Jonathan today. NOTE: We had some bumps and the conversation starts at the 6:00 mark.
This morning's conversation was seriously awesome! Coming together, telling stories, and having a purpose is extremely inspiring. Check out the video to watch the entire talk!
Sad that I missed this, but look forward to watching the recording later.
In between scheduling posts and hunting for relevant memes to share, remember there are real people on the other side of your exchanges.
No, we don't just sit on Facebook all day. I'm learning (by doing) that being successful on Facebook takes a lot more than just posting links and photos. In fact, it's somewhat of an art.
From figuring out the right time to post, to the right image and caption, to deciding between images, links, and plain text, there's a lot of strategy that goes into Facebook management.
What are your best practices for Facebook?
New reports show that more large companies are using social media to promote their brands.
More Fortune 500 companies are using social media to promote their brand online, according to a report from the Center for Marketing Research (CMR) at the University of Massachusetts Dartmouth. That's quite a change from last year's report, which found use of social media the Fortune 500 waning.
The newest report, titled Social Media Surge by the 2012 Fortune 500, reveals that large companies are increasingly adopting the same social media tools that have been used extensively for years by smaller businesses and startups.
Social media engagement has long taken a back seat in the eyes of many Fortune 500 companies, and last year's CMR report demonstrated a stall in adoption by all but the most progressive Fortune 500 companies. At that time I suggested that the Fortune 500 could be rightly accused of neglect when it came to taking advantage of such valuable marketing tools.
So it comes as a pleasant surprise that in 2012, many of the nation's largest businesses appear to be embracing social media. In particular:
Corporate Blogging: This year's report shows Fortune 500 companies have increased their use of blogs by 5 percent -- with 28 percent actively blogging in 2012 compared to 23 percent last year.Microblogging: Twitter use for corporate communications is also on the climb, up 11 percent to 73 percent from 62 percent last year.Facebook: The number of Fortune 500 firms that embrace Facebook is up 8 percent over 2011 (66 percent versus 58 percent).
In addition, 62 percent of the Fortune 500 is now using YouTube. Another 2 percent (11 companies total) are dabbling with Pinterest.
While more large companies are using social media to promote their brand, a recent report from social engagement software developer Genesys says that despite the uptick in adoption, 55 percent of Fortune 500 companies shy away from using social media as a means for customer service and support.
"Many large consumer-facing companies are still struggling and not confident in their ability to deal with customer queries and complaints via social media," said Genesys' head of global sales, Tom Eggemeier. "Consumer-facing companies need to resolve this disconnect by developing a customer service strategy that understands and integrates social media channels across every customer touch point."
Viewing social media exclusively as a marketing tool fails to take into consideration why consumers follow brands online in the first place. While they certainly want to know about the latest deals and offers, consumers are increasingly interested in answers and solutions to real-time questions and problems, and they're not shy about using your business or brand's Facebook page to ask questions and complain about your response, or the lack there of.
When businesses and brands fail to monitor social utilities like Facebook, Twitter and even their own blogs, they do more damage than good. As a result, it doesn't really matter what percentage of the Fortune 500 uses social media. What matters is how they're using it.
That's what we like to hear!
Two of the most common questions Forrester receives from marketers are “How do I know if it’s worth having a community?” and “How can I prove to my executives that my community is worth their investment?
Providing evidence of value... the holy grail of community management.
What can retail learn from community managers? Retail Customer Experience (blog) A few years ago, the role of community manager as we know it today didn't exist.
I was just saying this morning how work in retail customer service should be a prereq for community managers. Here are some of the reasons why.
I think it'd actually be interesting to look at the flip side, too... what can retail learn from CM.
Ian Cleary of RazorSocial stops by to provide a great reference of the various tools that you can use to improve your productivity on Facebook.
I've used Rafflecopter several times with excellent results. The other tools I haven't used yet but plan on trying soon!